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One of the biggest reasons why people join professional associations is to take advantage of mentorship opportunities. What better way to advance in your career than to sit one-on-one with someone who works in the same field and has been in your shoes?
Summary: We have some incredible people here at Blue Sky eLearn, so we’ve decided to share some stories and observations from someone who’s been with us through thick and thin: Jocelyn Taylor, our Senior Director of Sales Operations. With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn!
The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic. Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation. The post SPF, DKIM, DMARC: The 3 Pillars of Email Authentication appeared first on Higher Logic.
You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged? First, I guarantee your association does not have the capacity to support every member being fully engaged with everything the association does or offers.
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Yikes! Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recom
The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic.
Have you tried a few virtual networking events and felt they delivered a meh experience? You are not alone! Sometimes the virtual sessions during the reception time slot are entertaining, like bringing in a chef or a mixologist. While enjoyable, it’s hard for members to connect. Other sessions create a space for members to connect, but you may get the sense these experiences can be pretty awkward for the few who attend.
Strategic planning is one of the most important but intimidating parts of association work. The extent to which your association achieves your goals, and how quickly, depends in large part upon the thoroughness of your strategic plan. There are many factors to consider when designing a calculated association strategy that can guide your association in the short, medium and long term.
Associations are poised to lead the way, but will they? We’ve got some big problems to solve and associations are in a position to help bring the right people together to solve them. But what does it mean to be an association professional today and what role will associations play in solving these big issues in the upcoming months? What role *should* associations play?
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
A new incubator programme for the event industry is set to launch in the coming weeks, offering businesses the opportunity to bring their next big idea to life with the backing of Manchester’s iconic city centre events venue. The initiative will be launched by Manchester Central, one of the UK’s largest event spaces. It has been announced to coincide with the region’s Progress21 event taking place at the venue currently – an event focussed on igniting business and career opport
Ninety percent of success is having the right connections. I love helping my colleagues make those important contacts.orgCommunity’s Solutions in Action webinar features the association industry’s most resourceful experts. They are providers of the products and services we all need to stay ahead in the digital marketplace. On our September 14th show, we […].
If you are curious about messaging and visual trends in the nonprofit sector, Facebook will show you some of what big nonprofits are testing right now. For all the headaches for small nonprofits that Facebook creates, this is one relatively new development that is actually helpful! Pick a big national or international nonprofit that you think is generally using similar messaging to yours or is trying to reach the same kinds of people.
Watch the Video! TRANSCRIPT. The Surprising Gift of Doubt. Wed, 9/22 1:01PM • 59:20. SUMMARY KEYWORDS. people, leaders, enneagram, talking, goals, association, book, story, moving, hardwiring, helped, leadership, learn, person, work, hear, write, members, doubt, staff. SPEAKERS. Marc A. Pitman, KiKi L’Italien. KiKi L’Italien 00:06. Welcome to Association Chat, where we warm ourselves by the virtual fire with topics of the day, welcoming thought leaders and trailblazers alike to join up in this
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Southampton International Boat Show drew to a close on Sunday 19 September with organisers, exhibitors, sponsors and visitors all hailing the show as one of the best yet. The event retains its title as Britain’s biggest and best festival of boating, showcasing over 350 marine brands with 500+ boats on display, including many UK and global debuts. The show welcomed over 88,000 visitors across the 10 days – down 14 per cent on 2019 but still a fantastic achievement during a Covid-19 year.
The future might be uncertain, but you can still be prepared. Read on to learn a great approach for staying adaptable and resilient in changing circumstances. Were you ready for the year that was 2020? Not likely. No one saw that one coming. Nonetheless, there your association was, suddenly needing to switch to virtual engagement with members. And not just for a few days or weeks, but months and months.
Happy Fall, y’all! Put down your PSLs and jump into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising like they were a big ol’ pile of leaves. This week we have Instagram Reels and TikTok tips, a new feature on a forgotten social network, thoughts on Apple’s new email privacy protection measures, and more.
Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited. Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, many others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance to the on-s
Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.
We really, really, REALLY suggest you use an editorial calendar to organize the content you are going to publish. We consider it an essential planning tool for ALL communications departments no matter what size as our Nonprofit Communications Trends Reports show that the most effective nonprofits use an editorial calendar consistently. We’ve talked a lot about editorial calendars and planning over the years and have combined that knowledge into The Nonprofit Editorial Planning Starter Kit.
The gala attendance for your nonprofit is down, year over year. So, you ask, How can we fix our gala attendance? Naturally, this leads to ideas to make the gala snazzier. However, that doesn’t actually solve the shrinking attendance problem. Instead, ask yourself this: What was the goal of the gala? Was it fundraising, awareness, […]. The post To Solve the Problem, Focus on the Desired Outcome: A Formula for Nonprofits appeared first on Blue Avocado.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
As a leader in your organization, one of your many responsibilities is growth. Sure, that applies to your bottom-line, but it specifically applies to boosting your member base. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. According to the same research, using multiple outreach tactics can be more effective when it comes to moving the needle on growth.
An end-to-end Event Management Solution for your online, in-person or hybrid event; Onlive allows you to easily setup, manage and run your events from start to finish. Are you sick of using one platform for registration, another for streaming and ANOTHER for communications (or just plain overwhelmed with all the different tools you are managing)? With our all-in-one platform, you can get every tool you need to create a successful and engaging online (or in person) event under one “roof”, from a
People share a lot of their great communications ideas with you, don’t they? Or they ask you to do things that you know are half-baked, right? The easiest way to make these conversations more strategic is to ask the three questions that makeup what we call the Quick and Dirty Marketing Plan : Who are we talking to? What are we saying? How will we deliver that message to those people?
What will associations look like post-pandemic? That’s the heart of what we asked hundreds of senior association leaders in the State of Association Workplaces Post-Pandemic Survey. The answers provide Association leaders the unprecedented opportunity to learn from their forced work from home (WFH) experiment. They can now intentionally carve out a future workforce structure that equally serves their mission, members, and employees.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
A health y chapter program requires your association’s headquarters and chapter offices to work closely together. . Here are five great ways to improve how you work with your chapters. Your chapter program can deliver valuable benefits for your association. It can drive member engagement, member satisfaction, and overall membership growth. . But a healthy chapter program requires strong, ongoing collaboration between your association’s headquarters and chapters.
From sold-out West End shows to gigs and festivals, Sheffield’s unique ticket-donation enterprise, Tickets For Good, have already sent thousands of NHS workers to the UK’s best events – for just the price of a coffee. Now their new campaign The Ticket Fund will bring businesses large and small together to fundraise for event tickets, which will be donated to hardworking NHS teams nationwide as thanks for their incredible work.
Michelle Livanos and Rosie Mae. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Michelle’s Bio: Acquiring a dog for the first time led to wanting to pay all the valuable lessons back to volunteering at a local human society to being hired as a Grants Writer at DCHS.
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