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The disruption to the live events industry due to the Pandemic COVID-19 is unprecedented and impossible to escape. With the mixed messages coming at us from so many different perspectives, it is difficult to gain clarity. What we may believe personally is sometimes in conflict with the practices organization and business leaders decide to follow. So what is the right path?
Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data. Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. In an age when trust in traditional advertising is down and a focus on relatability is up, influencers can help your organization stand out.
You know it’s time for a new online career center. A well-executed career center built on modern technology provides ongoing member value and can be a powerful tool for generating non-dues revenue for your organization. According to the Community Brands Member Engagement and Loyalty Study, job opportunities are tied for the number one reason people.
In a letter to White House economic advisor Larry Kudlow, ASAE says that associations shouldn’t be left out of conversations regarding aid packages related to the coronavirus. With the coronavirus creating major impacts around the world , the White House is looking into various solutions to aid communities and industries hurt economically by the epidemic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
With coronavirus concerns growing , conferences and in-person events are being cancelled left and right. Zendesk Relate, SXSW, the National Comprehensive Cancer Network, SaaStr, Association of University Technology Managers, Facebook F8… the list goes on, from small meetings to huge conferences. This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare.
With coronavirus concerns growing , conferences and in-person events are being cancelled left and right. Zendesk Relate, SXSW, the National Comprehensive Cancer Network, SaaStr, Association of University Technology Managers, Facebook F8… the list goes on, from small meetings to huge conferences. This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare.
Adulting Programs Help Gen Z & Millennials Survive & Thrive in Their Careers. Read more about Adulting Programs Help Gen Z & Millennials Survive & Thrive in Their Careers.
With news of the coronavirus (COVID-19) weighing heavily on many people’s minds, I have been asked by a number of my clients about how to prepare for remote work. In fact, just yesterday a client’s building was unexpectantly closed, and they were told to pack up their belongings and leave. Before something that dramatic happens at your organization, I want to share some tips and strategies to help you be proactive in your approach to this growing health crisis.
If you’re looking for nonprofit Twitter tips, here is a list of forty-eight nonprofit experts on Twitter categorized by business area (events, volunteering, marketing, and more).
Pictured from left to right: (Top) Laura, Bettina, Sana, Jess (Bottom) Lila, Jenna, Allison, Gina, Veronique. Higher Logic’s Women in Technology (WiT) Community kicked off 2020 by launching the theme of "Own It." This year, our goal is to connect and assist in the professional growth of women through individual visibility and community advocacy. We’re using community to come together and share our experiences of how we have found or are still learning to find our voices as professional women.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
So you have to work from home for the foreseeable future due to the Covid-19? Or maybe you’ve been working from home for a while now and are just looking to increase your work output? Either way, this is an opportunity to work on your time management skills and overall productivity level. Here are the resources you need to improve productivity and continue to feel successful at your home office. .
IELA passionately believes in the considerable social and economic power of face-to-face exhibitions and events and remains committed to the industry. We know that the negative long-term effects of speculation, hype and overreaction will not only cause direct harm to this sector but also have repercussions on our local communities and business as a whole. .
Your nonprofit CMS can make a huge difference in the success of your organization. This guide walks you through everything you need to know when choosing a CMS for your nonprofit.
The Center for Disease Control recently shared interim strategies for employers to use to manage the COVID-19 impact on their businesses. The relevance of strategies to associations is two-fold: It is a starting point for internal management and serves as a resource for associations to share with their members. We have included some of the suggestions below.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. . Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread of this new virus, the cancelation of the Austin, Texas, music and technology conference South by Southwest was just the first in wh
When the International Parking and Mobility Institute was looking to launch a podcast, the group realized doing it well would require a large time commitment. A clever partnership is providing the advantages of a podcast without monopolizing staff hours. Podcasting has become a popular medium for associations to communicate with members and the public.
Instagram Stories are seen by millions of people every day. Learn how your nonprofit can take advantage of this social media feature to spread the word about your cause.
Event production company, DBpixelhouse, is lobbying the UK government to offer more economic support to businesses and individuals in the event industry. It has been met with praise from the industry so far, gaining 11,500 signatures within 15 hours of going live. It now has over 25,000 signatures. Marketing manager, Matt Rakowski, said: “The reason behind starting this is to raise awareness of how hard our industry is being hit.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Content is never complete. That understanding is the foundation of content governance: If you’re not creating, you’re maintaining or evaluating. The post What Is Content Governance and Why Does It Matter? appeared first on Association Adviser.
With coronavirus causing many groups to rethink face-to-face meeting plans, some have turned to virtual offerings as way to deliver the education their attendees need. While growing concerns about COVID-19 have caused events big and small to postpone or cancel , many associations are hustling to ensure the show will go on, even if that means moving all or parts of their conferences to a virtual environment.
In a world where technology continuously evolves and communication boundaries appear to blur on a global scale, we may find ourselves wondering if associations still matter in the modern age. For generations, associations have been a valuable resource for people and have helped to set standards for various industries and interest groups. They’ve long provided a rich breeding ground for new ideas, education and innovation. .
Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. Dean Rees, business development manager, East of England Arena & Events Centre.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The rising cost of rent, talent, and a desire for more flexibility from employees are challenges facing association leaders. Some organizations are reconsidering their office footprint and internal policies to offer remote work. The post Making Remote Work, Work appeared first on Association Adviser.
How business leaders disrupt productivity—and how they can stop. Also: Finding useful metrics in a sea of data. Not sure why you can’t take your organization to the next level? As a leader, you might be doing things that are holding you and your coworkers back. “For some business owners, they still struggle with getting all the things on their to-do list accomplished,” says author and CEO David Finkel in Inc.
Protech has announced that our Fusion 2020 Customer Conference on April 15-16 will be hosted virtually. This decision was not made lightly, but after assessing the rapidly evolving Coronavirus (COVID-19) situation, the Protech team decided to move the event to a virtual forum in an effort to protect the health and well-being of our customers, staff, partners and industry colleagues.
By Natalka Antoniuk, Quadrant2Design. Exhibiting is considered an essential tool in the B2B marketing mix. A trade show floor is a fantastic place to network, grow your business and increase brand awareness. At an exhibition, you are given a unique opportunity to position yourself in front of a niche target audience. These visitors want to hear about your product or service. 77% of executive decision-makers found at least one new supplier at the last exhibition they attended.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Last week, I shared a post highlighting how the organizers of two nonprofit conferences — NTC and Create Good — were messaging attendees regarding their decision-making in the wake of the coronavirus epidemic (now pandemic). Last night, both event organizers canceled the conferences (Create Good will be online). Today, I want to do a couple of things with this post.
Slack is hugely popular in workplaces around the country for facilitating team collaboration, but a bad implementation can create management problems. Read on for some tips on how to use it right. If you’re just beginning to think about your Slack strategy, you probably aren’t an early adopter. But there’s no time like the present to consider adding an online collaboration platform like Slack (or if you roll that way, Microsoft Teams ) to your office toolkit.
How many walk-ins does an ER doctor see on a busy Saturday night? It probably varies based on the type of cases the doctor attends to, but likely the volume is high. The system is built, so doctors rush from patient to patient. Some patient cases are a breeze. Other cases slow everyone down and can be mentally draining. Because of the high volume of contact and sprinkle in some tough interactions, by the end of the night, even the most empathetic practitioner must have a hard time tuning into ev
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