8: Membership 101: Effective Renewal Cycles
Spark Consulting
JUNE 8, 2022
In position number 8 of the top ten all time Spark blog posts: Membership 101: Effective Renewal Cycles. (Spoiler alert: you’re going to see more of the Membership 101 series posts in the countdown.). When I reviewed the initial post, I realized everything I wrote still holds four years later. I still walk clients through this process today in creating renewal campaigns, answering questions about goals, audience(s), offer, message, tactics/platforms, resources, schedule and responsibilitie
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