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The post How Technology’s Past and Present Will Affect Future Member Experiences appeared first on Higher Logic. A recent episode of the Member Engagement Show podcast featured a discussion on how technology, or the lack of it, shapes the member experiences associations provide. There’s also a fascinating look into the future! . The post How Technology’s Past and Present Will Affect Future Member Experiences appeared first on Higher Logic.
Member scoring is a crucial topic for organizations because providing superior member experience drives all associations. Unfortunately, the topic of member engagement strategy can also be overwhelming. Your association might just be getting started with member scoring. Or perhaps you’re looking for tips to create a unique member engagement formula. .
The 4th most popular blog post on the all-time top ten list is an unexpected entry: Five Ways NOT to Brainstorm. Written almost exactly eight years ago, it was intended to be funny and a little silly – mostly. I had read a couple of articles in Fast Company and the New Yorker about the perhaps counter-intuitive reality that brainstorming is rarely productive, which I found ironic.
A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. When the pressure is higher and the budget isn’t, it’s easy to feel like we don’t have enough time, budget or people to do all the things we want to do, or to pursue all the exciting new tactics and platforms we’re hearing about.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. This pronouncement of his got me thinking about how we market and sell educational products.
The weekly list of free educational events and resources for the association community…. Education marketing/sales. Seth Godin said, “People do not buy goods and services. They buy relations, stories, and magic.” WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs.
With the arrival of T20s Day 1000, our community enters a transitional space within which boards, their staff partners, and other contributors must determine together how they will guide their organizations through the rest of this turbulent decade. The “discontinuous next,” i.e., the conditions of radical uncertainty, volatility, and risk unleashed by the pandemic and intensified by its still unfolding consequences, will not dissipate with the end of 2022, as I once thought it might.
We are very proud that EventPro Software is a finalist at the 2022 Event Tech Awards under the category Best Venue Booking Solution! We know that it’s challenging for event professionals to choose the right event tech solution when there are so many options clamouring for attention. However, there are four factors that form the “EventPro Advantage”, which we believe lifts us above the crowd.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Chances are you’re aware of how the COVID pandemic—and accompanying shortages, shutdowns, layoffs, and resignations—has wreaked havoc on supply and demand for everything from toilet paper to lumber to used cars. Unfortunately, social sector data has also been impacted. Staff working long hours responding to multiple crises have little time and energy for data collection and dissemination.
Is your association technologically prepared for 2023? Perhaps you’ve noticed a growing divide between your staff and their ability to leverage your current tech stack. Investing in innovative software solutions will help to modernize your employee work culture , streamlining crucial staff processes and alleviating inefficiencies. Modern software is also key to enhancing the member experience, boosting retention, and attracting new members.
On 7th September 2022, Hire Space ran their ‘Venue Talk’ event at London town house 41 Portland Place , which showcased their new hybrid equipment and streamed panelists. One important panel discussion tackled the issues around sustainability within the events industry and gave advice to venues on how they can enhance the sustainability of their spaces and events.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Before becoming the director of communications and marketing at Virginia-Maryland College of Veterinary Medicine , Andrew Mann owned a photo and video studio for more than 20 years in the Caribbean. His staff shot hundreds of thousands of images each year including doing 400 weddings a year (!), portrait sessions, commercial sessions, aerial and underwater, resort and hotel photo shoots, tourism marketing, and more.
As a membership organization, member dues are core to your organization’s overall financial success. But they can’t get too high (or you’ll lose members!)—and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams.
2020 saw a huge acceleration in the demand for digital platforms as part of the event hosting landscape, due to the crushing effect the coronavirus had on physical attendance. Thankfully for most brands, the demand for physical events has, and continues to recover well, post pandemic. We can assume this is, in part, due to interaction with any physical product being extremely hard to replicate in a virtual environment – as one of the 5 senses, touch is a key part of the marketing mix for many r
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Article In Brief: The Problem: Nonprofits struggle with innovation despite creativity and a passion for changing the world being part of their make-up. Why it Happens: Nonprofit executives are pressed for time and have limited resources. The Solution: The secret to nonprofit innovation is partnerships built through strategic networking. Everyone wants to innovate, but very […].
The Association CEO’s Guide to Leadership with guest Paul Belford is on deck this Tuesday, September 27th at 2 pm ET! He wrote the Association CEO Handbook. Now, hear what he has to say about the association CEO’s leadership role in today’s environment! . Did you miss last week’s Association Chat with Elena Gerstmann and Rhonda Payne? Find out all about SocialOffset by watching this replay!
1 Wimpole Street is one of London’s leading conference and events venues. Located in the heart of London on the corner of 1 Wimpole Street and Henrietta Place, 2 minutes from the hustle and bustle of the famous Oxford Street and Regent Street and nestled between Mayfair and Marylebone. We realise our actions have an impact on the environment around us.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Associations have always fought the battle for perceived value. Simply put: Do your members receive their money’s worth? That’s the daunting challenge. In recent years, the struggle has become even more difficult. Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report.
If you’re reading this, you’re likely interested in tracking more data points about your members in your association’s membership database. But a random influx of data isn’t necessarily better for your association, and tracking the wrong data points can overwhelm your organization and lead you down a detrimental path. Instead, you want to collect the data points that will help you make the most effective, impactful decisions for your association.
The Association of Event Organisers (AEO) is pleased to announce the appointment of Lauren Petchell as project manager. Petchell will be facilitating the AEO working groups, working with each chair to deliver on their group’s strategic objectives. Together with marketing, projects will support members in sharing industry best practice and insights gleaned from the groups with the wider membership and beyond.
No-code platforms reduce the time it takes for your solution to reach the market, making workflow automation quick and simple. The post Best No-Code Platforms in 2022 appeared first on Raklet - Membership Management Software.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Need writing ideas for your newsletters, social media updates, blog posts and more? We’ve got you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter. Sign up now to get November’s prompts emailed to you next week. On the Calendar. 10/01: National Homemade Cookie Day or World Vegetarian Day. Share your favorite cookie or vegetarian recipes or have your staff or supporters shares theirs. 10/05: Do Something Nice Day.
The work never stops for small staff associations and chambers. While you’ve heard about membership software, can it really take all that work and simplify it? We’re here to help you see if it’s time to invest in small staff membership software and to give you the tricks to finding the best software for your specific needs. First things first: What is membership software?
The Association of Event Venues (AEV) has announced a partnership with independent malicious risk advisors, CHC Global. CHC will be primarily supporting the AEV Security Working Group, advising members on how to better understand and prepare for malicious incidents such as terrorist attacks, political violence, active assailant outbreaks and cyber-attacks. .
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