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It’s no secret that most associations are struggling with aging demographics. In fact, HiringThing reported that 56% of associations are “having trouble engaging young professionals” and that by 2030 Millennials will be as much as 75% of the workforce. An appeal to younger audiences in many ways is going to be a necessity for survival. A member experience built around Boomers needs to be deconstructed and rethought in light of the changing generational dynamics of the workforce.
It's a terrible feeling to spend hours crafting an email message only for it to not get delivered. Sadly, many marketers don't realize they are doing things that cause their emails to land in spam. To ensure your emails make it into the inbox, here are 5 things your business needs to know.
On November 30, 2022, just 15 days after the column was posted online, OpenAI released ChatGPT, and the dimensions of the dilemma increased in complexity and consequence. Depending on your point of view, the last six months of explosive growth in generative AI adoption have been an exciting time of greatly-increased workplace efficiency and productivity or a confusing period of upheaval created by immediate global access to an unreliable and unregulated technology tool.
An episode of the Leading Learning Now podcast, hosted by Jeff Cobb and Celisa Steel from Tagoras, inspired this post about attracting, supporting, and retaining adult learners.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
For associations and other membership-based organizations, it’s no secret that the key to long-term success involves understanding their members. Anyone who’s ever spoken to long-time members who didn’t renew their memberships often learns that they felt like they weren’t valued or that the membership wasn’t adding value to their life. Maybe they felt they were treated as just one member among many rather than as an individual.
Did you know that 47% of association professionals see executive leadership commitment and buy-in as vital to purchasing new technology? The latest Community Brands Association Trends Research also found that of the surveyed association professionals, 49% say their IT budget will increase, indicating that organizations understand the value and imperative of adopting new technology to survive in the future.
Did you know that 47% of association professionals see executive leadership commitment and buy-in as vital to purchasing new technology? The latest Community Brands Association Trends Research also found that of the surveyed association professionals, 49% say their IT budget will increase, indicating that organizations understand the value and imperative of adopting new technology to survive in the future.
Change is part of our lives, especially at work. But when change is so pervasive, why doesn’t everyone understand how to deal with it by now? Just because people are used to change doesn’t mean they accept it. Let this stat from Gartner sink in: “The share of employees willing to support enterprise change collapsed to just 38% in 2022, compared with 74% in 2016.
Board members are the MVPs of the association and non-profit world. They’re not just legally required – they’re also critical to ensuring an organization’s long-term success and helping guide the organization in its growth. Board members bring their expertise in a variety of areas to help an organization make strategic decisions about everything from their budget to their event strategy.
The challenges that make life tough for department heads and team leads haven’t gone away. One path to a solution: Treat middle management as an end in itself. It’s still a tough time for leaders who aren’t top leaders. They’ve been asked to shoulder the load of handling hybrid work , DEI implementation, and a workforce with deeper concerns about wellness.
Each year, 12 million girls are married before they turn 18. In the United States, only approximately four states have a law prohibiting marriage under the age of 18. And, there are two states where a couple, accompanied by parents, can marry as early as 12 years old. I learned these disturbing, but important, statistics from Allison K. Summers, CAE, a guest on the Association 4.0 podcast.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Chapter events are a surefire way to get members engaged and excited about being a part of your organization. Plan them the right way to get them to show up post-pandemic!
The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Fought against it for a minute. Then looked out the window at the rain. And gave over. Put myself entirely in the keep of this rainy morning. Would I live my life over again? Make the same unforgivable mistakes?
In this article, we unpack the lessons learned from a nonprofit’s chatbot project to dispense mental health advice that went wrong, and how nonprofits can reduce the risks when adopting ChatGPT and other generative AI (Artificial Intelligence) technologies. Over the past five years of researching and writing about AI adoption for the nonprofit sector, we have argued for nonprofits to use AI ethically and responsibly—which means taking a human-centered, strategic, and reflective approach.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Coventry Building Society Arena welcomed more than 175,000 visitors in May as it enjoyed a strong start to the financial year. The month saw all areas of the business thrive with the venue hosting major sport and music events, conferences and exhibitions and thousands also staying at its on-site hotel.
Is your association looking for strategies to drive revenue to help you meet your organizational goals? If so, you’re not alone. To meet the growing demands of your membership base, your association should consider adopting innovative technology like association management software (AMS). Leveraging modern software at your organization can help you provide an excellent member experience and ensure you remain a valuable member resource.
Photo Credit: Zuko.io Images Our last post, Key Vendor Service-Level Expectations , explored how the events industry is managing through a significant loss of experienced talent. We shared some strategies to help close the gap and navigate this new normal. In the fast-paced world of event planning, strong project management from your key vendors is essential for success.
If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? Newsletter Email Blog Instagram Facebook Twitter YouTube Direct Mail That doesn’t even include the different types of content you need for each channel – text, images, video, etc. It’s a lot!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Award winning events crew supplier and flagship social enterprise Connection Crew has launched a major recruitment campaign. As a London Living Wage Employer, the company aims to help break the minimum wage ceiling, raise awareness, and recruit new crew as it prepares for further expansion following a 132 per cent revenue increase last year.
As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. For example, our preference for video content rings true. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off.
The reason people roll their eyes at your core values posters is because you’re only living them half way, and that’s because you have commitments inside your culture that contradict or compete with the core value itself. But if you can see the competing commitments (which you will, if you do our culture assessment), you can reconcile them and build a much stronger and authentic culture.
Politics - it's the invisible hand guiding every aspect of our lives. From the newly built homes in our neighborhoods to the quality of our tap water, the influence of politics is ever-present. This is why nonprofits, particularly those supporting marginalized communities, must become active players in the landscape of advocacy. This is the call to action embraced by the author, to stand up and leverage our platform for change.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Are you thinking about forming a new association? After you complete some basic elements, including crafting bylaws and applying to become a nonprofit entity in your state, one important step you will need to take is filing for tax-exempt status with the Internal Revenue Service (IRS). Associations generally fall into one of two tax-exempt classifications:… The post Navigating 501(c)(3) and 501(c)(6) with Ease: A Step-by-Step Guide first appeared on AMR Management Services.
Every year, Candid processes data on nearly two million organizations and more than three million grants. That data makes its way into various products and services to help: nonprofits find funding; researchers, advocates, and journalists derive insights into what is happening in the sector; and all types of funders to make funding decisions. All this work would be significantly more difficult if it weren’t for Candid’s taxonomy, the Philanthropy Classification System (or PCS).
What Little League snack stands can teach us about engagement, value, and innovation. It is Little League season, so many nights and weekends, you can find me cheering on the kiddos through their wins and losses. There’s nothing like the anxiety of a close game to burn calories for us moms, necessitating consuming copious amounts of sugar and fat. Fortunately, many of the fields in our area have little snack stands to help fundraise for the teams.
Jungle Navigation Co. LTD Skipper Canteen. Magic Kingdom, FL Let’s get right to the most helpful articles, posts, and tips for nonprofit marketers. This week we have ideas for Pride Month, a guide to inclusive media relations, website accessibility tips, the myth of work-life balance and more. It’s time for Mixed Links… Here’s How to Celebrate Pride Month on Social Media according to Jordan D’Amico.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
In this episode of Empowering Workplaces, hosts Maddie Grant and Sanja Licina, PhD, sit down with Jim Frawley, bestselling author of “Adapting in Motion” and TEDx Speaker, to discuss the exciting world of AI and how individuals and organizations can adapt to the changes it brings. They delve into Jim’s insights on executive development, the impact of AI on different industries, and the need for.
The UK drinks industry and the public’s drinks enthusiasts alike, will come together on SaturdayJune 17th for the launch of Positive Spirits, the new onedayevent experience from sustainable events agency Legacy Events, taking place at White Rabbit Studios in Shoreditch, London.
This summer is already sizzling, with fresh interviews and new resources coming out weekly. Check out the Association Chat June Calendar to see if there is something new that will inspire or inform your life and work this year. Association Chat Calendar – 2023 – June Thursday, June 8, 2023, 2 pm ET – “Empowering Values in Event Planning: A Conversation with Brad Weaber on Building Social Impact with SocialOffset” In this episode of Association Chat, join host KiKi L’Italien as she sits down with
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