Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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How to prepare your association for 2022 and beyond

Nimble AMS

As an association leader, pr eparing for an uncertain future can seem like a big challenge. . These ideas from a recent association trends study can help you prepare your organization for whatever comes next. As an association leader, you might look at 2022 stretched out before you and wonder how to prepare for what’s to come. After all, the past two years have given us all twists and turns. .

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How the Association of Change Management Professionals Launched a New Online Community

Higher Logic

The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off? The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic.

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The Big Shift—A Conversation About the Impact of Change

.orgSource

The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances […]. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource.

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Learning Science Made Easy: Retrieval Practice

WBT Systems

Let’s say you encounter a juicy, insightful paragraph while reading an article and think, “Wow, this is good. I need to remember this.” You slow down and read it again.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Reducing Member Churn with Predictive Analytics

Association Analytics

The post Reducing Member Churn with Predictive Analytics appeared first on Association Analytics.

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5 Recommendations in Honor of Healthy by Association Milestone Anniversary

Aaron Wolowiec

As I reflect on the past five years of Healthy by Association and plan for the year ahead, following are five ways each of us can easily integrate more intentional health and wellness practices into our personal and professional lives.

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Association Brain Food Weekly: 1.21.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The more data MGI collects for this study, the richer the results for everyone. The survey closes next week so don’t delay.

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How to Create Quick Wins with Analytics

Association Analytics

The post How to Create Quick Wins with Analytics appeared first on Association Analytics.

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Preparing your organization for an uncertain future

Aptify

As an enterprise association, trade or labor union leader, how can you plan for 2022 and beyond when you don’t know what’s in store? . Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Planning for the future isn’t always easy. After the twists and turns from the past two years, who knows what’s to come?

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Learn about the key indicators that dictate whether you need a new membership model

HighRoad Solution

As you, your fellow executives and board members gaze into the future, you may be throwing around or even “test driving” ideas of new models to diversify your revenue streams and change how you monetize your content. This could be due to revenue declines, or just the need to adapt to new market drivers. Whatever the reason, you're not alone. Over the last few years, a majority of associations have reported difficulties in membership engagement and growth, and have turned to innovation before deg

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Transform Strangers into Friends

Smooth The Path

When attendees have a great networking experience, they may feel joyful, excited, accomplished, and perhaps more open to possibilities. But all too often, networking events leave participants, especially those who are alone, feeling rejected, awkward, exhausted, stressed, embarrassed, lonely, and vulnerable. During the recent Virtual Networking Incubator, a 12-week event co-founded by Matchbox Virtual Media and me; we spent some time exploring the emotions that come forward while networking. 58%

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Reducing Member Churn with Predictive Analytics – 1/27/22

Association Analytics

The post Reducing Member Churn with Predictive Analytics – 1/27/22 appeared first on Association Analytics.

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Nimble AMS Celebrates its 30th Release

Nimble AMS

Welcome to 2022- a new year full of fresh perspectives, bigger opportunities, and celebrations filled with laughter and fun. At Nimble AMS, the start of the new year signifies a big milestone for us – our 30 th release. That’s a decade (10 years!!) of following Salesforce seasonal release model. . We started Nimble AMS to challenge the status quo.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Hiring talent: 5 strategies to recruit and retain young professionals

Ungrated

Contributed by Nicole Tacktikos. Finding talented young professionals to recruit, develop, and retain has become increasingly more challenging for numerous industries, including community association management. Mentorship and career development have become critical components to cultivate loyal, knowledgeable, and effective community managers. Community association management companies and associations need to adjust their hiring strategies to attract and motivate young professionals in a highl

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Identify Spots of Fear for a Better Member Experience

Smooth The Path

There are points at which your members are in heightened states of fear. They probably wouldn’t admit to feeling fear. And they certainly wouldn’t recognize their fear as irrational, although it probably is. Fear is felt at all ages and stages of membership, even though what we might see is posturing, overcompensating, and carefully hiding anxiety.

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How to Create Quick Wins with Analytics – 2/9/22

Association Analytics

The post How to Create Quick Wins with Analytics – 2/9/22 appeared first on Association Analytics.

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The Real Reason Why DEI Initiatives Stall

PROPEL

In the last two years, a lot of organizations started paying a lot more attention to Diversity, Equity, and Inclusion (DEI) work. This was long overdue, and there’s a long road ahead of us, so I’m glad we’re moving in the right direction. That said, there’s some bad news here that we need to face: a lot of DEI initiatives fell short of expectations.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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A Phone Call is Like a Hug

Mariner Management

“When reaching out, the key to staving off network shrinkage isn’t spending time going to Zoom happy hours or trying to meet people online … Picking up the phone may be a better strategy. We’re more empathic and better listeners when simply hearing a voice. A phone call can be almost as good as a hug — in one study , it reduced cortisol levels, a biomarker of stress.”.

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Dirty Data Cost Calculator

Association TRENDS

As someone who interacts with your membership data every day, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren’t sure how to convince your team? For too many associations, “data” is an asset to be used, not understood. It is often owned by a single department and not the entire organization.

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4 Ways to Elevate Your Next Association E-Learning Course

Fonteva

It’s your job to provide worthwhile networking and professional development opportunities that keep members engaged year after year. High engagement means increased revenue and membership… low engagement for multiple years in a row could mean your association is struggling in numerous ways. However, providing those opportunities can be expensive. The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it.

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Documentation and the Great Resignation

Effective Database

Documentation and the Great Resignation Unless you've been living under the proverbial rock, you've heard of the Great Resignation. (If not, just google it; 2.47 BILLION results.) It's possible that your own organization has been hit by it.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Taco Bell Wins the Subscription Business

Robert Skrob

How has the new Taco Bell subscription program solved the number one problem facing start-up subscription businesses? Most subscription businesses make a huge mistake when they design the benefits they plan to deliver to their subscribers. This episode of Be Unleavable Subscription Growth breaks down Taco Bell’s Taco Lover’s Pass revealing the #1 secret to creating a subscription program that.

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Refreshing Membership Trends in Association Industry Survey Results

GrowthZone

GrowthZone recently released the 2022 Association Industry Survey results. Last November, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The results showed a number of interesting trends impacting today’s associations covering the topics of: -Annual operating budgets. -Membership growth and retention. -New services and innovations.

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