Sat.Mar 23, 2019 - Fri.Mar 29, 2019

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Content Marketing for Associations: What Should Be Public or Members-only?

HighRoad Solution

Every association website has a public section and a members-only section.

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Problems with Association Membership

Smooth The Path

DCIM100GOPROGOPR0312. This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions but when I did I didn’t get a reply.

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To Boost Global Membership, Get Flexible

Associations Now

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country.

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35 Free Nonprofit Webinars for April 2019

Wild Apricot

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second. You’re very capable, as you’ve learned your trade on the job with some specialized training, but you’re a sole proprietor, and you’ve got some questions. Who do you turn to?

More Trending

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The Importance of Access (Culture 401 Series)

Jamie Notter

This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st century. Beware, these posts are often a bit longer. --. One of the most common (and unsupported) complaint against Millennials is that they are spoiled, coddled, and otherwise unable to deal with the real world.

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March Update: Don't miss out on these conference discounts

Wild Apricot

This month's update features information on the new attachments feature, and an introduction letter from our new GM.

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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). How? Customer listening. Emily Weiss, Glossier founder and CEO, managed to transform what started in 2010 as her beauty blog Into the Gloss. into a beauty brand valued at $1.2 billion, and they recently launched Glossier Play, their colorful spin

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Two

Blue Sky eLearn

Last week, we talked about higher education and its relation to the American workforce. The most important takeaway is realizing that societal and technological trends can have drastic short-term and long-term implications in your career. The societal and technological trends that we are addressing today are in relation to automation, machine learning, and artificial intelligence.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Five Minutes with Andy: Effective Event Planning Strategies

Virtual

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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Always On the Go

Eric Lanke

I had a day this week that defied logic. In the office at 7:00 AM, on the road at 9:30 AM, a conference presentation at 11:30 AM, back on the road at 12:30 PM, a conference call in the car at 1:00 PM, a planning meeting back in the office at 3:00 PM. And all throughout, checking and responding to emails, Tweets, and LinkedIn posts. I got it all done, and I did it with grace and skill.

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50 Things That Shaped Our World in 1969

Association Adviser

Naylor was founded in 1969 in Winnipeg, Canada, and while we like to think that event constitutes important world history, there were a lot of other notable events happening around the world. Here’s a glimpse into what life was like in 1969. If you’re of a certain age, do you remember any of these details? What was YOUR life like in 1969? Remarkable Events.

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SURGE Co-Creation: What’s in Store?

Association Success

Announcing the speakers and sessions for our May 1-2nd interactive virtual conference! It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. What is SURGE, you ask? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are writing in.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Five Minutes with Andy: Effective Event Planning Strategies

Virtual

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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24 Ideas: April Social Media Posts for Associations

GrowthZone

Tweet Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances. Autism Awareness Month. Distracted Driving Awareness Month. Poetry Month. Oral Cancer Awareness Month. Grilled Cheese Month. Sexual Assault Awareness and Prevention Month.

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The Future of Social Media for Nonprofits? Here’s What I Think

Nonprofit Marketing Guide

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes?

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Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Five Strategies for Better Digital Member Service

Associations Now

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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ETL Replay: The evolution of event technology with Pauline Kwasniak

Event Industry News

Speaking from the Launchpad Stage at Event Tech Live 2018, the CEO of the venue-finding service for event professionals, Turnedsee, described the impacts that technology and the Internet have had on the event sector. Using examples such as marketing, event planning and post-engagement, Pauline explained how each section of event-planning was handled before the Internet and compared it to how it is handled now.

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Technology Assessments and Association IT: Part I

Delcor

WHAT 2 YEARS OF TECHNOLOGY ASSESSMENTS REVEAL ABOUT ASSOCIATION IT: DATA and DIGITAL. When we perform technology assessments for clients, we use our IT Maturity Model to gauge how effectively they’re managing IT across four domains: data, digital, infrastructure, and management. What are the most common technology issues for these associations? I looked back over the recommendations we made in the last two years to identify the five top areas for improvement in each technology domain.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

Is the product-line business model truly benefitting associations anymore? Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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An Event-Focused Solution to Closing the Skills Gap

Associations Now

Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program for local high school students to build awareness about careers in residential construction and design. It’s a model for others to consider. Manufacturing , hospitality , construction , and cybersecurity. These are just a few of the industries that are concerned about a looming skills gap and are taking proactive steps to attract young people to their workforce.

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Display Wizard build eye-catching exhibition stand for Global Nutrition Company

Event Industry News

Exhibition stand supplier Display Wizard were delighted to be tasked with building Prolife Nutrition’s exhibition stand for the Body Power UK Expo at the NEC in Birmingham, as part of their exhibition stand hire service. This hire service runs alongside Display Wizard’s purchased printed display stands such as pop up banners , pop up displays and fabric display stands.

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Day in the Life of a Nonprofit Communicator – Elizabeth Leslie

Nonprofit Marketing Guide

Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Elizabeth Leslie is the Communications Manager for the League of Women Voters of California, a nonpartisan political organization that encourages informed and active participation in government, works to increase understanding of major public polic

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Are Associations Positioned Too Narrowly?

Smooth The Path

The world of work is challenging associations to expand our thinking about what an association does. We have been narrowly confining our thoughts about what an association is, until now… Some say an association’s job is to provide networking and professional development. But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Membership Hack: Virtual Expos

Associations Now

Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development. How to hack it? Every year, the School Nutrition Association hosts about 3,500 attendees at its Annual National Conference. But for SNA members who can’t be at ANC in person, there’s also a virtual expo, which is held earlier in the year.

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Guest Blog: The 7 MICE hotspots of tomorrow revealed

Event Industry News

As we look forward to IBTM Arabia , held in the UAE’s capital Abu Dhabi this month (25 th – 27 th March), here’s a roundup of the latest activities and developments from seven of the leading destinations and most promising hotspots of tomorrow from the MENA region and beyond. By Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia.

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Foresight Focus: Artificial Intelligence

Association Adviser

This is the first in what will be an ongoing and semi-regular series of columns examining specific foresight issues for association decision-makers. This column focuses on artificial intelligence. Please listen to my recent two-part interview ( Part I and Part II ) with Celisa Steele of the Leading Learning podcast for an extended exploration of my thoughts on AI.

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