HighRoad Solution

MARCH 29, 2019

Every association website has a public section and a members-only section.

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Content Marketing Association Management Strategy 68

Smooth The Path

MARCH 26, 2019

DCIM100GOPROGOPR0312. This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions but when I did I didn’t get a reply.

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Member Engagement Communications Member Experience Strategy 113

Associations Now

MARCH 26, 2019

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country.

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Wild Apricot

MARCH 26, 2019

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Higher Logic

MARCH 27, 2019

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second. You’re very capable, as you’ve learned your trade on the job with some specialized training, but you’re a sole proprietor, and you’ve got some questions. Who do you turn to?

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Jamie Notter

MARCH 25, 2019

This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st century. Beware, these posts are often a bit longer. --. One of the most common (and unsupported) complaint against Millennials is that they are spoiled, coddled, and otherwise unable to deal with the real world.

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Wild Apricot

MARCH 26, 2019

This month's update features information on the new attachments feature, and an introduction letter from our new GM.

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Higher Logic

MARCH 28, 2019

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). How? Customer listening. Emily Weiss, Glossier founder and CEO, managed to transform what started in 2010 as her beauty blog Into the Gloss. into a beauty brand valued at $1.2 billion, and they recently launched Glossier Play, their colorful spin

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Virtual

MARCH 26, 2019

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Eric Lanke

MARCH 25, 2019

I had a day this week that defied logic. In the office at 7:00 AM, on the road at 9:30 AM, a conference presentation at 11:30 AM, back on the road at 12:30 PM, a conference call in the car at 1:00 PM, a planning meeting back in the office at 3:00 PM. And all throughout, checking and responding to emails, Tweets, and LinkedIn posts. I got it all done, and I did it with grace and skill.

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Association Success

MARCH 28, 2019

Announcing the speakers and sessions for our May 1-2nd interactive virtual conference! It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. What is SURGE, you ask? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are writing in.

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GrowthZone

MARCH 26, 2019

Tweet Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances. Autism Awareness Month. Distracted Driving Awareness Month. Poetry Month. Oral Cancer Awareness Month. Grilled Cheese Month. Sexual Assault Awareness and Prevention Month.

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Social Media Library Member Engagement Tips 111

Virtual

MARCH 26, 2019

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

Event Planning 130

Event Planning Strategy Tips Leadership 130

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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Association Success

MARCH 25, 2019

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier.

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Association Adviser

MARCH 28, 2019

This is the first in what will be an ongoing and semi-regular series of columns examining specific foresight issues for association decision-makers. This column focuses on artificial intelligence. Please listen to my recent two-part interview ( Part I and Part II ) with Celisa Steele of the Leading Learning podcast for an extended exploration of my thoughts on AI.

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Delcor

MARCH 29, 2019

WHAT 2 YEARS OF TECHNOLOGY ASSESSMENTS REVEAL ABOUT ASSOCIATION IT: DATA and DIGITAL. When we perform technology assessments for clients, we use our IT Maturity Model to gauge how effectively they’re managing IT across four domains: data, digital, infrastructure, and management. What are the most common technology issues for these associations? I looked back over the recommendations we made in the last two years to identify the five top areas for improvement in each technology domain.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Associations Now

MARCH 28, 2019

Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program for local high school students to build awareness about careers in residential construction and design. It’s a model for others to consider. Manufacturing , hospitality , construction , and cybersecurity. These are just a few of the industries that are concerned about a looming skills gap and are taking proactive steps to attract young people to their workforce.

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Association Success

MARCH 26, 2019

Is the product-line business model truly benefitting associations anymore? Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more.

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Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done.

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Communications Certificate Recruiting Recruitment 84

Smooth The Path

MARCH 28, 2019

The world of work is challenging associations to expand our thinking about what an association does. We have been narrowly confining our thoughts about what an association is, until now… Some say an association’s job is to provide networking and professional development. But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired.

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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Associations Now

MARCH 29, 2019

Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development. How to hack it? Every year, the School Nutrition Association hosts about 3,500 attendees at its Annual National Conference. But for SNA members who can’t be at ANC in person, there’s also a virtual expo, which is held earlier in the year.

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Membersuite

MARCH 25, 2019

Certification applicants come to your portal with the same expectations they bring to any other website. Learn how to improve your association's certification application and renewal experience to meet and exceed applicant's expectations.

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Blue Sky eLearn

MARCH 25, 2019

Last week, we talked about higher education and its relation to the American workforce. The most important takeaway is realizing that societal and technological trends can have drastic short-term and long-term implications in your career. The societal and technological trends that we are addressing today are in relation to automation, machine learning, and artificial intelligence.

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United States Technology Industry Report 68

Association Adviser

MARCH 25, 2019

Sharon Newport, Door Security & Safety Foundation. We’re happy to welcome back Sharon Newport , executive director for the Door Security & Safety Foundation and director of operations for the Door and Hardware Institute for Episode 14 of The Association Adviser Podcast! Sharon continues our conversation about association leadership and how great leaders are nurtured within organizations that make leadership training and knowledge transfer part of their organizational culture.

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Associations Now

MARCH 28, 2019

The CROWN Coalition is backing proposed anti-discrimination legislation in California that would prevent workplace hair-grooming rules that often ban styles that black women prefer. A measure pending in the California legislature puts its focus squarely on a workplace issue that has gained increasing attention in recent months: hair discrimination. This week, a group called the CROWN Coalition—an alliance that includes the National Urban League, Western Center on Law & Poverty, Color of Chan

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HighRoad Solution

MARCH 25, 2019

How do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment?

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Member Engagement How To Content Strategy 60

Effective Database

MARCH 28, 2019

A good cook or baker knows that, when working in the kitchen, you clean as you go, so that there isn’t a HUGE mess to clean up when you finish. The same is true for data management. Clean as you go. If you’re entering registrations for events, or new memberships, or whatever, as you enter data, clean up the other data you see that needs to be cleaned.

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