Sat.Jun 08, 2024 - Fri.Jun 14, 2024

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4 Tips for Your Association’s Data-Driven Marketing Strategy

AMR Management Services

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention. According to Deep Sync’s guide to data marketing, organizations that use data-driven… The post 4 Tips for Your Association’s Data-Driven Marketing Strategy first appeared on AMR Management

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How to improve your association’s member experience with engagement scoring

NetForum

Learn how NetForum A-Score helps you enhance the member experience, offering crucial engagement insights. Download this free guide today. How to improve your association’s member experience with engagement scoring appeared first on NetForum Association Management Software.

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How to Make Your Strategy’s Message Stick

Associations Now

A website and announcement aren’t enough. Communicating strategic goals to staff means making its principles concrete and soliciting their input. At effective associations, strategy is key: Boards, staff leaders, and other stakeholders put in a lot of time and effort setting the direction of an organization. Which is why it’s frustrating when, after all that effort, staff and members still say things like, “Why are we doing this?

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Essential Strategies for Transitioning Your Community Platform

Forj

A vibrant online community can transform how people connect, learn, and engage. But creating a space where ideas flourish and collaboration thrives isn't just about gathering people—it's about implementing the right technology.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Mastering media timing: strategic communications for associations

The Association 100

In this recent edition of Association Insights , I address a crucial aspect of PR for associations: the importance of timeliness in media pitching. It’s essential to align our communications with news cycles and industry events, leveraging these opportunities to enhance media engagement and impact. I share strategies for educating stakeholders about using timely relevance, like connecting pitches with current trends and seasonal hooks to maximize media attention.

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Navigating press interviews: essential don’ts for association leaders

The Association 100

In this video , I dive into critical mistakes to avoid during press interviews. It’s vital for association leaders to communicate effectively while maintaining authenticity and strategic awareness. Avoid sounding overly scripted. Preparedness is key, but your responses should reflect sincerity and engagement. Never shy away from asking for clarification on unclear questions – ensuring precision in your answers and avoiding missteps.

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Top priorities and outlooks of association professionals

YM Careers

Discover the top priorities and outlooks of association professionals, based on association trends research. The post Top priorities and outlooks of association professionals appeared first on YM Careers by Community Brands.

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The Journey from Traditional to Futurist: Navigating Culture Transformation

PROPEL

Leadership and management is in the middle of a revolution, as traditional management is giving way to what most call the “future of work.” This has been going on for the last couple of decades (we first wrote about it in Humanize, back in 2011).

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Make Space—Lighten the Load for Your Heavy Lifters

.orgSource

Stuff is falling off your plate. You’re surrounded by a scary pile of responsibilities. You could delegate. But you don’t have the time to bring another staffer up to speed. Or you might hire new talent, but an opportunity to interview and onboard seems as elusive as a vacation day. Unfortunately, this Catch 22 is standard operating procedure in some associations.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Association Brain Food: 6.14.24

Reid All About it

The weekly list of free educational events and resources for the association community… ASAE Annual road trip. If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience.

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Velvet Rope or Come Party with Me?

Spark Consulting

Scene one: I’m in New Orleans on vacation wandering down Frenchmen Street in Faubourg Marigny looking for a good place to hang out and hear some tunes on a Wednesday night. First stop: the Spotted Cat. It was so packed I couldn’t get in the door (literally), so I hung out on the sidewalk with a WIDE mix of characters (and nobody does “characters” like NOLA) for a while enjoying the music wafting out…for free.

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4 Tips for Managing Your Nonprofit Store’s Inventory

NXUnite

Although stores are generally associated with businesses and corporations rather than nonprofits, various mission-driven organizations run stores to generate sustainable funding. Just think of the gift shops in art museums or bookstores run by schools or colleges. However, running a nonprofit store presents unique obstacles that your organization may not have experience handling.

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Podcast: ‘Mental health in the workplace’

The Association 100

Step into the often-overlooked area of workplace mental health with The Association 100 Podcast as my colleagues Meghan Henning, Christine Stay and I explore the critical impact of mental health initiatives within associations. This episode offers a comprehensive look into the role that associations play in shaping a supportive mental health culture.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Authors Group Declares Bankruptcy

Associations Now

The Romance Writers of America had seen its membership drop precipitously since the pandemic. A leading writers’ organization has filed for bankruptcy following plummeting membership and struggles to bounce back from a high-profile organizational crisis. On May 29, the Romance Writers of America filed for chapter 11 bankruptcy protection. According to reports on the filing published in the Guardian and Publishers Weekly , RWA owed more than $3 million to hotels relating to its conferences (two

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Announcing the Relaunch of the Association Adviser Podcast!

Association Adviser

We’re thrilled to share the exciting news of the newly relaunched Association Adviser Podcast, brought to you by Naylor Association Solutions. Under the insightful leadership of Naylor CEO & President Christine Shaw, the podcast is dedicated to exploring innovative strategies and effective solutions that keep association professionals informed, inspired, and ahead of the curve.

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Join Aptify at AMS Fest to find the right association management software for your large organization

Aptify

Considering new association management software for your large, complex organization? Join Aptify at AMS Fest to learn all you need to know. Your choice of association management software (AMS) is an important one. The right AMS can help you manage your complex organization more efficiently and grow in new ways. So, make sure you know about the latest AMS solutions on the market today.

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Evolving leadership and advocacy: insights from CTA’s Kinsey Fabrizio

The Association 100

Join us on The A100 podcast where Kinsey Fabrizio, president of the Consumer Technology Association, shares her comprehensive leadership journey from joining the membership team to steering the organization. Fabrizio discusses the significance of mentorship, strategic succession planning and fostering a nurturing environment for staff and members. She also shares insights on leveraging technology for operational efficiency and enhancing member experiences.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Learn how AI can predict the future

HighRoad Solution

If you haven’t already, we recommend that you read the previous Meet the AI Family: the Communicators & and the Translators and Meet the AI family: The Generators & Revivers for reference before diving into this blog. We all know the family members that have an opinion about everything. They're constantly researching historical events. They're always up on the latest trends.

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Announcing New Account Executive for Public Affairs, Christian Frankl

Arc 3 Communications

Rising star in public affairs strengthens multi-state advocacy capabilities in the Midwest Arc 3 Communications, a public affairs agency that specializes in content, digital and advocacy , announced that they have hired new account executive, Christian Frankl. With extensive government affairs experience in the private and public sectors, Frankl most recently served as a lobbyist with the government relations team at Fredrikson and Byron P.A. in Des Moines, Iowa.

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