Sat.Jun 22, 2024 - Fri.Jun 28, 2024

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10 Overlooked Tactics for Increasing Membership at Your Organization

Aptify

How can you continue to attract new members to your organization? Here are 10 proven, yet often overlooked , approaches to increase membershi p. For large associations and labor unions, membership recruitment is a never-ending project. Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons.

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Five Reasons to Volunteer with Your Association

SBI

Engage, Network, and Grow Professionally through Volunteerism Career Advancement through Volunteering By taking on volunteer roles within an association, you not only enhance your skill sets but also increase your visibility and recognition within the industry. Volunteering can be a strategic move for career advancement, offering numerous benefits such as the development of leadership skills, industry-specific experience, and a robust professional portfolio.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

When it comes to renewal season, limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new. But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet.

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The Power of Inclusive Language in Associations: Building a Welcoming Community

AMR Management Services

Associations are spaces where members from specific professions, fields, or industries can engage, network, and learn. Boards of Directors and association leaders want their associations to be inclusive and valuable experiences for all members. Sometimes, however, we may unintentionally do or say things that make people feel excluded. In our diverse world, associations must strive… The post The Power of Inclusive Language in Associations: Building a Welcoming Community first appeared on AM

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Why associations should care about continuous product updates

Nimble AMS

Did you know that Nimble AMS has a long history of offering product innovation and enhancements? Like Salesforce, Nimble AMS offers three annual product upgrades, ensuring its customers have access to the latest software functionality and product capabilities. For more than a decade the Nimble AMS product team has dedicated itself to providing associations with the latest in enhancements and innovations.

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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Excellence is never a given. Being identified as the best in anything from soccer to sales requires commitment and hard work. But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. Yes, we had to win that loyalty. But there weren’t many contestants vying to take it away.

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The Three Stewardship Imperatives of Fit-for-Purpose Association Boards: Part III

Association Adviser

AUTHOR’S ATTESTATION: This article was written entirely by Jeff De Cagna AIMP FRSA FASAE, a human author, without using generative AI. As of this article’s publication date (6/27/24), there are 2013 days remaining in The Turbulent Twenties, and 188 days until this decade’s midpoint on January 1, 2025.

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Leveraging local news in your association’s strategy

The Association 100

In this video , I discuss the strategic benefits of incorporating local news outreach into your communications plan. Local news outlets connect directly with engaged community members, offering a platform to reach specific audiences effectively. With national outlets more difficult to earn placements in than ever, local media provides diverse content opportunities where your association’s news can shine.

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Why Your Association Needs More Than a Website for Member Engagement

Breezio

Discover why your association needs more than just a website for member engagement. Learn how interactive platforms like Breezio can take your community to the next level.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Brain Food: 6.28.24

Reid All About it

The weekly list of free educational events and resources for the association community… Workforce trends. Association Latinos requests five minutes of your time to get your thoughts on workforce trends in association management. This survey will help them assess inclusivity, equity, and overall well-being in our field. The findings will bridge existing gaps and provide benchmarks for professional development and diversity, equity, and inclusion initiatives.

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Don’t Stop Thinkin’ About Tomorrow

Spark Consulting

Fourteen years ago, I had the opportunity to attend a futurist session held in honor of the 50th anniversary of the CAE program. After a dense presentation by facilitator Marsha Rhea, we broke into 10-year, 30-year, and 50-year discussion groups. I found myself in the 30-year group (2040) and discovered that my fellow discussants could not seem to wrap their minds around things like sea level rise and the encroaching crisis in fresh, potable water.

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Predict 2024 – Acumen User Conference: 10/28 & 10/29

Association Analytics

The post Predict 2024 – Acumen User Conference: 10/28 & 10/29 appeared first on Association Analytics.

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Get to know the NetForum Ideas Portal

NetForum

How well do you know the NetForum Ideas Portal? Discover how you can get involved to enhance NetForum for your organization. Get to know the NetForum Ideas Portal appeared first on NetForum Association Management Software.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Finding Your Nonprofit Niche: A Guide to Standing Out

NXUnite

Niche marketing strategies allow organizations to target very specific audiences. These audiences typically have unique needs and preferences. However, the benefit is that you’ll connect with individuals who are more likely to convert—for businesses, that might mean making a purchase. For nonprofits, that might mean donating or supporting in another way.

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Maximizing impact: connecting your news to awareness days

The Association 100

Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise. • Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful. • Plan your content well in advance to create a cohesive and engaging story. • Create a unique angle and use all available channels to amplify your message. • Consider co

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Why CEO Succession Planning Matters More Now

Associations Now

Leaders don’t like thinking about their exits. But planning for an eventual departure keeps an association stable—and supports future leaders as well. It’s a truism in the sports world that coaches are “hired to be fired.” Every manager goes into the job knowing that their tenures likely won’t be very long. The adage doesn’t generally apply to association leaders; you’re not asked to deliver trophies, and CEO tenures tend to run longer than those of corporate execs (and a lot of NFL coaches).

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What the best association management software offers out-of-the-box

NetForum

Explore what the best association management software includes out-of-the-box to help decision-makers like you optimize operations and enhance member engagement. What the best association management software offers out-of-the-box appeared first on NetForum Association Management Software.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How to enhance your association’s membership committee

Nimble AMS

Your membership committee plays a vital role in your association—guiding conversations about key membership benefits, identifying potential member pain points, and strategizing solutions to better support your members. We’re here to help you enhance your membership committee! Empower your membership committee to do its important work by following the strategies in this blog.

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Podcast: ‘Advancing DEI and Disability Inclusion in Associations’

The Association 100

Join us on the latest episode of The Association 100 podcast , where Samyuktha Neeraja, state associations relations manager II at the American Association of Nurse Anesthesiology, shares her journey and insights on promoting DEI and disability inclusion within associations. As a South Asian woman with dwarfism, Neeraja’s unique perspective enriches the conversation around overcoming misconceptions, embracing intersectionality and implementing effective DEI practices.

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Podcast: Power of Storytelling and Engagement Strategies

Association Adviser

We are excited to announce the release of Episode 2 of the Association Adviser Podcast, featuring insightful conversations with Steven Stout and Katy Markert from the Texas Society of Association Executives (TSAE).

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Use the 5-Minute Rule for Engaging Online Events

Elevating Engagement

“YES to The First Five Minutes!” was all John Chen , a masterful virtual event speaker and producer, said in an email. But I knew exactly what he meant. John was referring to last week’s post in which I dissected the first five minutes of an online event to create radically engaging events—every time! John’s quick words of wisdom got me thinking more about the first five minutes.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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How to create a positive learning environment for Gen Z learners

Freestone

Introduction Are you looking for strategies to create a welcoming and inclusive environment in your continuing education program? To ensure your Gen Z learners feel valued, heard, and empowered at your organization, it’s essential to foster an inclusive and positive learning environment. Take a closer look at Gen Z learners Watch our 15-minute on-demand webinar, NextGen Learning: Strategies for Attracting & Engaging Gen Z Learners, to learn actionable strategies.

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‘Revolutionizing Licensure: NCARB’s Innovative Approaches’

The Association 100

In our recent Association 100 podcast episode , I sat down with Mike Armstrong, CEO, National Council of Architectural Registration Boards. Armstrong shares NCARB’s forward-thinking initiatives aimed at modernizing the licensure process with a focus on inclusivity and technology. Key highlights: • Leadership philosophy – Balancing regulatory rigor with user-centric policies. • Data-driven decisions – Using demographic data to address unconscious bias. • Technological advancements – Leverag

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Top 5 Association Podcasts of The Week! 06/28/2024

AssociationChat

This week's top 5 association podcasts every association professional should listen to immediately! From learning about better member experiences with D2L’s Learning by Association to exploring the importance of community engagement on 6 Degrees of Associations, this digest covers it all. Discover new insights, compelling stories, and inspiring discussions.

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4 AI Fundraising Use Cases for Tech-Savvy Nonprofits

Achieve

As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies. If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels. However, the future of nonprofit fundraising lies with artificial intelligence (AI).

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Cookieless Tracking, Google Analytics 4, and What It All Means for You

Nexus Marketing

The ways that websites collect visitor data is changing fast. The biggest player in the space, Google, is finally catching up. To stay compliant with evolving privacy regulations and to keep drawing reliable insights from your website’s performance (like the ROI of your SEO investments), you need to understand these changes. Here’s a quick guide to third-party cookie deprecation, “cookieless tracking,” and what they mean for your marketing analytics: Quick Summary Context

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How to Build a Member Ambassador Program

MemberClicks

Building a community around your brand is an essential part of getting your brand out to more people. One of the more effective ways to do this is creating a member ambassador program. For those who are new to this concept, a successful member ambassador program can expand your reach to new supporters and create deeper connections with current supporters of non-profits – or customers for profit-based businesses.

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Solving the Voluntary Turnover Problem (Part 1)

PROPEL

In my previous post in this series, I did a deeper dive into the costs of voluntary employee turnover. I showed how reducing your annual turnover rate by 3% could save you between $135,000 and $540,000 EVERY YEAR, depending on the size of your association. In this and the next several posts, I’ll show you how to achieve those savings.

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