WBT Systems
APRIL 12, 2021
The Physics of Membership: Investigating Unknown Influences on Member Behavior. Read more about The Physics of Membership: Investigating Unknown Influences on Member Behavior.
Higher Logic
APRIL 13, 2021
The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community. The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic.
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Wild Apricot
APRIL 14, 2021
Most nonprofits and membership organizations depend on volunteers to help run projects, raise funds, organize events, and even manage day-to-day administration. These individuals are also likely members, supporters or donors – the very folks.
Aaron Wolowiec
APRIL 16, 2021
Non-dues revenue is a driving force for your association. It gives you the financial freedom to explore new technology and tools that help you evolve your communications strategy. Businesses that advertise and sponsor your communications rely on your association for innovative opportunities to reach their customers. You can help them reach their target audience and, at the same time, give your members the relevant education and information they need.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Association Adviser
APRIL 16, 2021
Personalized marketing is one key way to keep members engaged. We explore 3 ways to personalize your association's marketing for better member engagement. The post How to Personalize Your Marketing to Drive Engagement appeared first on Association Adviser.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
APRIL 13, 2021
“Don’t tell anyone, but I think I’m leaving the board at the end of the year,” David told Sahar, after a particularly overwhelming meeting of their condo’s homeowner’s association. Sahar didn’t blame him. She.
Nonprofit Marketing Guide
APRIL 15, 2021
I use this quote from Thomas L. Friedman in my training all the time: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents.
Aaron Wolowiec
APRIL 13, 2021
Ann Parker, Chief Operating Officer for the Small Business Association of Michigan is our Gardian of the Month.
AssociationChat
APRIL 12, 2021
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask if you can follow up. First, you should always have a question asking if you can follow up with the person responding.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Wild Apricot
APRIL 12, 2021
Last month, a board member from a Lawyer’s Association reached out to me because their president was planning to retire. Unfortunately, they hadn’t gone through a transition before and didn’t know where to find a new president. She.
Association Adviser
APRIL 13, 2021
When looking for brand advocates or ambassadors, first consider your association's members and donors. Here are some fresh plus proven ideas to engage them. The post Growing Future Advocates of Your Association or Nonprofit appeared first on Association Adviser.
Nonprofit Marketing Guide
APRIL 13, 2021
I’m often asked by the communications directors I coach about the relationship they should have with their nonprofit’s board of directors. Should they attend meetings? What marketing metrics should go in a board report? If they get 10 minutes with the board at a meeting, how should they spend that time? Should they have a marketing and communications committee and, if yes, what would they do?
AMG
APRIL 16, 2021
With summer coming upon us, the time draws near for HOA communities to prepare for the season. Here are 5 tips that will make the transition into summer easier: Prepare Amenities for Use Prepare your outdoor amenities, so they are ready to be used by the residents in your community. This means ensuring grills have gas and are in working order, the decks are scrubbed/dry/safe for use, all the chairs/umbrellas in common areas are in good repair, etc.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Wild Apricot
APRIL 12, 2021
This is a guest blog post by Nancy Settle-Murphy , founder of Guided Insights , author of Leading Effective Virtual Teams and renowned expert in virtual collaboration and team communications. A remote worker for many years, Julie resigned herself to.
Association Adviser
APRIL 12, 2021
Agile methodology is an adaptive, collaborative process that breaks large projects into smaller chunks. Here's how to adapt agile workflow to your association. The post Tips to Make Your Organization More Agile appeared first on Association Adviser.
Nonprofit Marketing Guide
APRIL 16, 2021
Cosmos. Orange Beach, AL. Happy Friday, Friends! I just got my second vaccination this week and while it knocked me on my butt the next day, I am still very grateful we are inching closer towards a (somewhat) healthier world. But I know you’re here for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising so let’s go!
Candid
APRIL 14, 2021
It has been quite a year. As we emerge from the depths of the pandemic, we must remember that never in the history of the United States have we experienced an equitable recovery to a disaster or recession. Instead, such events have intensified race, health, and wealth disparities. As development professionals, many of us see signs of an inequitable recovery in our daily work.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Eplys
APRIL 14, 2021
Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKinsey and Company study, 90% of executives said they expect the fallout from COVID-19 to fundamentally change the way they do business over the next five years.
Nonprofit Marketing Guide
APRIL 12, 2021
We’re wrapping up our look into the new adventures you got into during the past year with a few of you taking on the challenge of continuing your education. Other pandemic hobbies we’ve looked at: Pets. Music. Arts and Crafts. Exercise. Gardening. Podcasts. From Heidi Gollub: My pandemic hobby is getting my MBA, online, at night, in my closet.
Velvet Chainsaw
APRIL 14, 2021
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Candid
APRIL 13, 2021
Today (March 24), is Equal Pay Day. Although it may sound like a holiday, it is not a day of celebration. Instead, it is a day to increase awareness that we are not all paid equally for our labor. Specifically, Equal Pay Day symbolizes how far into the year a woman must work (on average) to receive the same wage that a man received the previous year—i.e., this year, women had to work almost three months into 2021 to make the same salary that their male counterparts took home in 2020.
Forj
APRIL 13, 2021
In 2020, the COVID-19 pandemic and ensuing regulations meant that your organization had two options when planning events: pivot to virtual or cancel the event outright. Now that we’re well into 2021, the event landscape is changing with both virtual and hybrid events emerging as options for associations going forward. So, what does this mean for your association’s conferences and other events in 2021 and beyond?
.orgSource
APRIL 13, 2021
My fascination with technology began when I realized it would help me become better at something I love—dealing with challenging problems. Originally,orgSource was focused on software and hardware solutions. Today, although our scope has expanded to include integrating strategy, systems, and communications, problem-solving remains the core of our business.
Event Industry News
APRIL 15, 2021
Mobile app. InEvent´s mobile app is essential to create a memorable hybrid event experience, where both in-person attendees feel valued and engaged with the occasion. The app´s built-in polling, questions, and native chat features allow people at the event or tuning in virtually to interact with the event´s speakers and organizers within a branded event environment.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Candid
APRIL 13, 2021
Over the course of 2020, MacKenzie Scott announced grants totaling almost $6 billion. As gestures of transparency, she released lists of recipient organizations in July and in December. In a recent analysis , we looked at the characteristics of the December cohort, which totaled $4.2 billion to 384 nonprofits. At the time, we did not know anything about the grants themselves.
Association Adviser
APRIL 15, 2021
Accepting change is essential to growing your association. We welcome Jennifer Spear to The Association Adviser Podcast to talk about working through change. The post Accepting Change and Working Through It appeared first on Association Adviser.
Smooth The Path
APRIL 15, 2021
There are many layers to the work we do. Some of it is easy, some very difficult. Emotional work is the hardest of all. It’s the work we do where we feel like we are taking a risk. It’s the work of caring. Of putting someone else first. Of trying something new. Of having an educated hunch and the willingness to see if this is an idea that other people want.
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