Sat.Aug 10, 2024 - Fri.Aug 16, 2024

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Dues or Donations: Which Is Better for Nonprofits?

Wild Apricot

Explore the pros and cons of dues versus donations for nonprofits. Learn how each approach impacts fundraising, membership engagement and organizational stability. You'll be able to decide which model best suits your nonprofit's needs and goals.

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Driving Traffic to Your Association’s Job Board During Low Unemployment

Association Adviser

Periods of high unemployment often mean a boom for your career center. But what do you do when leading economic indicators are more positive. In periods of low unemployment, associations face unique challenges in driving traffic to their job boards from both employers and job seekers.

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How to Craft Effective Member Personas 

MemberClicks

Have you ever noticed how some of the most successful associations have a special bond with their members? How do these groups connect so well and seem to be so in synch with members? Odds are they invest in getting to know their membership. In today’s association landscape, that often means creating a member persona. Understanding your members is a core component in building a strong, vibrant organization, and creating a member persona can help drive engagement, improve retention, and inc

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Strategies to Grow Your Association’s Brand Awareness

YM Careers

Learn how to manage your association’s brand and marketing plans to drive brand awareness. The post Strategies to Grow Your Association’s Brand Awareness appeared first on YM Careers by Community Brands.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Podcast: How to Ignite Creativity and Innovation in Association Sales

Association Adviser

In the latest episode of the Association Adviser podcast, hosted by Christine Shaw, CEO and President of Naylor Association Solutions, we explore the powerful synergy between positivity and creativity in motivating teams to achieve remarkable results.

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The Dos and Don’ts of Managing HOA Vendor Contracts

HOA Strategies

Many HOAs rely heavily on vendors to ensure the smooth operation and maintenance of a community. Managing HOA vendor contracts is a crucial role for HOA board members , and one that comes with a steep learning curve. Communicating with service providers can take time, finesse, and no small amount of energy. It can be an overwhelming task, and board members without prior experience managing vendors often have a difficult time when it comes down to making decisions.

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Membership Engagement Beyond Events: Year-Round Connections

ISAE

Membership Engagement Beyond Events: Year-Round Connections Imagine this: you’ve just hosted a successful auction, bringing in tons of non-dues revenue and providing an engaging experience for your members. Through this event, you’ve built relationships with new members and strengthened connections with existing ones. However, you put so much time and effort into planning the event that you’ve forgotten to focus on keeping in touch with attendees.

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Post-Event Engagement: How to Keep the Hype Going Once Your Event Is Over

MemberClicks

One of the key elements in determining the success of an event for professional associations is maximizing ROI. One of the most productive ways to ensure this is to build on the momentum created by your event through proven post-event engagement strategies. The right blend of post event engagement strategies can build upon the value and shelf life of your event and reflect positively on your brand.

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Why Don’t You Value your Values?

PROPEL

One of the most confusing things about workplace culture is that we all know that we value certain things inside our culture, yet we frequently don’t back it up with the right behaviors: The reason is simple, and we write about it in our new book: competing commitments.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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How to Start a Food Pantry

Wild Apricot

The essential steps to launch a successful food pantry. From planning and organization to sourcing donations and managing operations, you'll learn how to make a positive impact in your community and provide crucial support to those in need.

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Association Brain Food: 8.16.24

Reid All About it

The weekly list of free educational events and resources for the association community… “The most important decision you will ever make is to be in a good mood.” —Voltaire Chapter ambassadors. Billhighway shares everything you need to know about launching a chapter ambassador program. Ambassadors help boost member engagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences.

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Filling Your Well of Ideas

Spark Consulting

With a significant portion of the association community (although not me) in Cleveland this week for ASAE24, I’ve been thinking about ideas and how we all go about getting them. One of the challenges of solo consulting is that solo consultants need to generate a lot of ideas – for our clients most importantly, but also for articles and blog posts and conference presentations and whitepapers and ebooks and LinkedIn and all those other places we’re tasked with creating “tho

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Forj appoints Terri Herrmann as Chief Marketing Officer

Forj

Forj , the leading community and learning solution for associations and professional networks, announced the appointment of Terri Herrmann as its new Chief Marketing Officer (CMO).

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Three Takeaways From #ASAE24

Associations Now

Wellness was a common thread at the ASAE Annual Meeting, from boards to members to within leaders themselves. Every ASAE Annual Meeting & Expo is a challenge to summarize—there are a lot of people, a lot of sessions, and a lot of different threads for attendees to follow. Which is as it should be, given the breadth of work associations do. But though I’m just one person who can’t cover everything by splitting himself in two (or ten, or 20…), there were a few notable themes that emerged durin

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6 Steps to Create a Mobile Engagement Strategy for Your Association

Clowder

The way your members are searching for information online is rapidly turning mobile. Remaining relevant, especially to younger members, is imperative to your organization and it’s clear that mobile is where they’re at.

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Embracing Ngage Management’s New Values

Ngage Management

At Ngage Management, we are thrilled to announce the introduction of our new core values and the adoption of the Entrepreneurial Operating System (EOS). These changes are designed to enhance our ability to serve our clients and ensure their success. Adaptability We embrace change with initiative and adaptability. Our ability to adjust and immerse ourselves in each association's unique needs reflects our commitment to delivering tailored solutions and driving success.

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Announcing Our New Culture Pattern Quiz

PROPEL

Culture patterns are competing commitments inside your culture that prevent you from living your cultural values fully or as intended. I wrote about this in my last post, giving examples around innovation, collaboration, and transparency.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Inaugural Poet Amanda Gorman: Lead Without Fear

Associations Now

Amanda Gorman kicked off #ASAE24 by encouraging attendees to be authentic and open. At the Opening Session of the ASAE Annual Meeting and Expo on Sunday, poet Amanda Gorman challenged leaders to be open about discussing feelings of pain and division. “Where I always begin with communication is with the wound or with the hurt,” said Gorman, in conversation with interviewer Holly Ransom.

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Join me at the Nonprofit Marketing Summit: Community Rising on Aug 20-22! 

Beth Kanter

Allison Fine and I will be presenting at the Nonprofit Marketing Summit on August 21st at 11:00 am PT for a session called “Beyond Transactional Fundraising: Nurturing Donor Relationships with AI.” We’ll be talking strategies and approaches for creating life-long donors and how artificial intelligence can help save time and scale those practices.

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Efficient Lead Retrieval Services: How to Capture Leads at Trade Shows

Expo Logic

Discover effective lead retrieval services & learn how to capture leads at trade shows with our expert tips and strategies to maximize your trade show success. The post Efficient Lead Retrieval Services: How to Capture Leads at Trade Shows appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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