Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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Selling Education to Nonmembers, a Market Segment with Huge Potential

WBT Systems

Selling Education to Nonmembers, a Market Segment with Huge Potential. Read more about Selling Education to Nonmembers, a Market Segment with Huge Potential.

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What automation can do for your association

Nimble AMS

How your association can leverage automation and AI to be more in tune with what members want. Workflow automation and artificial intelligence technologies can make associations more efficient and more in tune with what members want. Here’s more about these automation technologies, what they can do for your association, and how to start using them. You’ve probably heard about workflow automation and artificial intelligence (AI) technologies.

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Returning to Why

AMR Management Services

When is the last time you looked at – and I mean REALLY looked at – your association’s mission statement? Regardless of whether it gets prime real estate on your website, is a header for your.

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Mobile apps: Your small-staff association’s key to effective member engagement 

YourMembership

How a great mobile experience boosts member engagement. According to the Community Brands Digital Evolution Study, members of professional member organizations are tied to their mobile devices: 64 percent say they would feel lost if they forgot their smartphone at home 56 percent say they feel they must check their phone whenever it rings or. The post Mobile apps: Your small-staff association’s key to effective member engagement appeared first on YourMembership.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Membership Q&A: Online Communities?

Spark Consulting

No, I’m not going to get into which white-label platform you should use – for that, we have ReviewMyCommunity. Take one step back: white-label or public ? That is, the publicly-available, commercial platforms (LinkedIn, Facebook, and their ilk). This is a tough one. The advantage – and it’s a BIG one – of using a public platform is that your members are already there.

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Customized Member Communications are Within Your Association’s Reach

Association Adviser

Customized member communications are needed now. Learn how with data from our 2019 Association Communications Benchmarking Report. The post Customized Member Communications are Within Your Association’s Reach appeared first on Association Adviser.

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How to Recruit Volunteers from Start to Finish

Wild Apricot

Recruiting volunteers doesn't have to be difficult. Create your own recruitment process and engage your volunteers with tips from this amazing guide!

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6 Tips for Effective Board Meetings in 2020

YourMembership

Simple yet effective tips to help you hold efficient board meetings now and into the coming year. Do you sometimes feel like you’re living in a world of meeting overload? I know I do. And it’s safe to say that your board members feel the same way. A meeting that has no direction can be unproductive and annoying – especially when the meeting is after hours.

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Customer Retention: 7 Signs to Help You Identify At-Risk Customers

Higher Logic

Many customer success teams are short on time and understaffed. Maybe you’re even a team of one. In an ideal world, every account would get the same amount of time, but that’s not always possible. It’s imperative to prioritize your time and your customer list, especially when a customer might be at risk for churn. Fortunately, we’ve identified seven key areas where you can watch for customer churn, and the types of behavior that signify they’re at risk.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Eight Is Enough

Eric Lanke

Eight years ago, on September 5, 2011, I made my first post on this blog. I called it " Recipes for Innovation ," and in it, I talked about several things that were heavy on my mind at the time, including my then soon-to-be-ending first foray into blogging, The Hourglass Blog. Since that time, I have managed to make a post appear here every Monday morning, a post almost always focused on some aspect of my professional experiences as an association executive.

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Peer-to-Peer Learning: Why Your Attendees Are Experts Too

Associations Now

While big-name keynoters and experts can offer lots of insights, it’s also important to give attendees opportunities to engage in peer-to-peer learning at your conferences. Last week, I got an email from a fellow association editor who had a few questions about how we manage the different channels here at Associations Now. She wanted to know if I would be willing to chat with her for a few minutes.

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Attract and engage members with a modern website design

YourMembership

Is your association’s website doing all it can to recruit new members and deliver a great online experience? No matter how small your organization may be, it may be time for a new site design. Your association works hard to recruit, engage, and retain members. But with a small staff, it can be easy to. The post Attract and engage members with a modern website design appeared first on YourMembership.

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Podcast: The 2019 Association Communications Benchmarking Report

Association Adviser

Join Sarah Sain as she explains the results from the 2019 Association Communications Benchmarking Report on The Association Adviser Podcast. The post Podcast: The 2019 Association Communications Benchmarking Report appeared first on Association Adviser.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Providing a Memorable Experience for Event Attendees

Membersuite

How do attendees choose which events to attend each year? It’s not only the information they take back to work that matters - it's the experience. Read the blog post to see how to provide a memorable experience for attendees during your events.

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Make Ethics Support a Member Benefit

Associations Now

If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity. Ethical dilemmas can arise in any industry or profession, and while an association might have a code of conduct, ethical guidelines, or an ethics committee, the organization may not be the first place a member thinks to turn when facing a murky gray area.

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Improve member loyalty in associations with the rise of the subscription economy

Nimble AMS

How auto-renewal of individual and company memberships can increase loyalty and retention. Member loyalty. It’s always on the minds of associations. How can you recruit, engage, and, most importantly, retain members? Here’s one way. Associations that can differentiate themselves are on the leading edge of member retention. How then do you distinguish yourself in a crowded market?

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New Members Feel New For Longer Than We Think They Do

Smooth The Path

I just read that Kevin Bacon is 60 years old! How did that happen?!?!? My nine-year-old son is as tall as my shoulder now, but it seems like just a few months ago he was a toddler, baby-staggering around the house. My younger sister recently turned forty, but most days, I still feel like I’m still in my 20s. We have a very warped sense of time (or maybe this is just me).

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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10 Steps to Improve Your Association’s Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Association’s Video Content Marketing appeared first on Association Adviser.

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How the Right Team-Building Experience Can Build Stronger Bonds

Associations Now

New research found that team-bonding activities improved creativity, productivity, and employee retention. But when planning them, you may want to opt for volunteer days instead of ice breakers and workshops. Team bonding can help employees be more creative, more productive, and less likely to leave for another organization, but new research finds that the frequency and type of activities your association uses can determine whether it reaps those benefits.

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Five-Step Framework for Effective Collaborative Design

Velvet Chainsaw

Your conference strategy should include a plan to inject fresh content or experiences each year as part of an ongoing improvement process. There are a million ways to make these improvement plans. Some work and many don’t. Working with one of our clients, we devised a simple framework to help develop innovative plans for meaningful and lasting change.

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If you prove your value, members will invest

Association Success

When I was a sophomore in college, I was recruited by a little known agency to work full-time. To this day, I give that agency credit for giving me the best sales training I could ever have in my life. . My job involved doing thorough research. I learned to really look at so many different, unique and innovative ways to research people and organizations.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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10 Steps to Improve Your Video Content Marketing

Association Adviser

Navigating the world of video content strategy and video marketing can be complicated for associations. Here's how to succeed at video content marketing. The post 10 Steps to Improve Your Video Content Marketing appeared first on Association Adviser.

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California Bill Treats Contractors as Employees

Associations Now

A groundbreaking bill passed by the California Senate extends labor protections and employee benefits to many workers previously considered contractors. Associations that use freelancers in the state may need to reclassify them as full-time employees starting in 2020. California lawmakers approved a landmark bill requiring companies to designate freelancers or independent contractors as employees.

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11 Questions to Ask During Reference Checks on an Association Technology Vendor

Delcor

Updated from original February 2017 publication. Before completing the system selection process, you must first do your due diligence on any prospective association technology vendor. Due diligence is the gathering and analyzing of background information on a proposed business deal so you can make an informed decision about whether to go forward. Part of this due diligence process involves checking the references provided by the vendor.

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Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

Association Success

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market. . We thought about how associations can grow. .

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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30+ of the Best Google Docs Templates for Nonprofits

Wild Apricot

Creating a presentation for your board? Wading into end-of-project paperwork? Or maybe you’re signing up a new crop of volunteers for your non-profit. Whatever the task, odds are that there’s a time-saving Google Docs template to help.

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Nurses Group Sends Volunteers to Assist Dorian Survivors

Associations Now

With much of the northern Bahamas devastated by Hurricane Dorian, the Registered Nurse Response Network is filling the on-the-ground need for assistance by staffing mobile clinics and providing medical care. With Hurricane Dorian leaving destruction in its wake in the Northern Bahamas, the Registered Nurse Response Network is stepping up to help survivors on the islands by flying nurses to the area to help with the immediate medical care of those in need.

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Our Member’s Decisions Are Not What They Seem To Be

Smooth The Path

Do you ever find yourself wondering why members make the decisions they make? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Why don’t they participate in the benchmark study when they need the data? Sometimes member’s decisions seem so irrational. Why are our members so irrational? They are not. They are just as logical as we are.