Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.
Association Adviser
MAY 10, 2021
Learn how to provide healthy and safe in-person events through innovative food and beverage offerings, imaginative seating arrangements & safe interactions. The post Plan Safe and Healthy In-Person Events in 2021 and Beyond appeared first on Association Adviser.
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Wild Apricot
MAY 10, 2021
Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the.
WBT Systems
MAY 10, 2021
A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Reid All About it
MAY 14, 2021
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Aaron Wolowiec
MAY 14, 2021
Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.
Higher Logic
MAY 14, 2021
The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales. The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic.
Association Adviser
MAY 14, 2021
The coronavirus pandemic has changed so much about how we live our everyday lives. From annual meetings, to going out for a meal with family or co-workers to job searching. One item that affects our members is the shift from in-person to virtual job interviews. It’s more important now than ever for employers and job […]. The post How to Prepare Your Members for Virtual Job Interviews appeared first on Association Adviser.
Forj
MAY 11, 2021
In 2021, virtual events are all the rage. Associations and organizations are turning to virtual events to fundraise and engage with their members in new and exciting ways. From virtual conferences to webinars and online networking events, associations are successfully pivoting to the virtual sphere to create experiences that rival their in-person counterparts.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
.orgSource
MAY 11, 2021
I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We may never experience another global […]. The post Send Culture to the Door When Trouble Comes to Call appeared first on.orgSource.
Ungrated
MAY 11, 2021
With summer quickly approaching, many community association boards continue to discuss how to safely open swimming pools and other amenities for residents to enjoy in the warmer months. CAI’s newly published report, Pool Position: Swim Season Operations During the COVID-19 Pandemic , examines steps communities across the U.S. are taking to opening pools this year.
Protech
MAY 11, 2021
Guest Post by OpenWater . Now that venues are opening up, we’re entering a new phase. Organizations are pivoting from hosting a virtual conference to hosting a hybrid conference. For clarity, a hybrid conference is an event that has an in-person conference component such as a live presentation, and a virtual conference component for remote participants attending virtually.
Nimble AMS
MAY 13, 2021
Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
MAY 13, 2021
Everything eventually becomes more complicated unless we work very hard to keep it simple. This is strikingly apparent in big bureaucracies like governments. If you are completing your taxes now, you can see that the laws and processes are so complex most of us can barely understand how to file ourselves. Governments are not the only organizations afflicted with complexity.
Achieve
MAY 10, 2021
Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. also. strengthening ties with supporters. Traditionally, capital campaigns are broken down into seven phases: Pre-Campaign Planning. - Defining your campaign’s core objectives and determining a working revenue goal.
Aptify
MAY 13, 2021
You probably know that your members have become accustomed to highly personalized online experiences like those from Amazon and Netflix. But, how do you keep pace with those expectations? You need to be able to track and manage relationships and interactions with all of your constituents. You must be able to: Collect and store information about your organization’s constituents.
Forj
MAY 13, 2021
In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Many organizations had just a few weeks— months if they were lucky— to craft a virtual event to varying degrees of success. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Smooth The Path
MAY 11, 2021
Once after delivering a keynote, an attendee handed me a list of mistakes I made as a presenter – I rocked back and forth a bit, I let a couple of “umms” slip in. That person was right. All professional speakers understand that public speaking is forever an evolution, but the unexpected critique stung. Some feedback is so confrontational it’s hard to see any well-meaning intent behind it.
MemberClicks
MAY 14, 2021
First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to a prominent “Join Now” button on every page, you’re a pro. Then, just when it’s time for your prospective members to join your association, it’s time for them to tackle the membership form.
Velvet Chainsaw
MAY 12, 2021
What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections.
CommPartners
MAY 10, 2021
By Richard Finstein Past: CEO / CommPartners Present: President, LMS and Managed Services Divisions, Cadmium “Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.“ Steven Jeffes, Marketing and Business Expert As you may know, CommPartners, along with three other companies—CadmiumCD, Ethos CE, and Warpwire—have formed […].
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Leading Associations
MAY 8, 2021
Building Volunteer Bench Strength. One of the biggest challenges all associations face is building volunteer bench strength. An item included on the Leading Associations Board Health Assessment is: “We have a deep volunteer leadership pool to draw from for future board members.” Few organizations completing the assessment rate a top score on this item.
Eplys
MAY 12, 2021
While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises.
Velvet Chainsaw
MAY 13, 2021
Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years. Sarah is a Past President of the NSA – CO chapter. Over the past five years, she has also been instrumental in organizing the Meetings Industry Council of Colorado annual conference.
Effective Database
MAY 12, 2021
Have the courage of your convictions Having the courage of your convictions means you're willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Association Strong
MAY 11, 2021
On this week's episode of the Association Strong podcast, Tom and Dave sit down with Association Analytics CEO, Julie Sciullo to talk about data analytics and why they're crucial to the success of your organization. One of the key takeaways from this discussion is how to connect your streamlined data analytics with a human component to allow your organization to really discover trends and be able to align your work with what truly matters to your members and prospects.
MemberClicks
MAY 10, 2021
If you’re the heart and soul of your organization, your nonprofit CRM (customer relationship management) software is the brains. It keeps track of fundraising, stores all your membership information, and so much more – all things you would have to do manually without one. This is why it’s so important that you get the best nonprofit CRM for your organizational needs – and this is an ongoing search.
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