Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.
Association Adviser
MAY 10, 2021
Learn how to provide healthy and safe in-person events through innovative food and beverage offerings, imaginative seating arrangements & safe interactions. The post Plan Safe and Healthy In-Person Events in 2021 and Beyond appeared first on Association Adviser.
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Wild Apricot
MAY 10, 2021
Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the.
WBT Systems
MAY 10, 2021
A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Association Analytics
MAY 11, 2021
The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step. In an article recently published in ASAE's Associations Now , our senior director of managed services, Emilio Arocho, discusses this topic, explains why these myths hold back progress and shares ways they can be easily
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
MAY 14, 2021
The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales. The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic.
Candid
MAY 12, 2021
People often ask us, “When will the [year just passed] 990s be available?” Because of the way Form 990 deadlines work, the answer is complicated. There’s no universal date for filing 990s; instead, the end of an organization’s fiscal year determines when its 990 is due at the IRS. Add in six-month filing extensions and IRS processing time, and it can be two years before we receive all the returns for a specific year.
Association Adviser
MAY 14, 2021
The coronavirus pandemic has changed so much about how we live our everyday lives. From annual meetings, to going out for a meal with family or co-workers to job searching. One item that affects our members is the shift from in-person to virtual job interviews. It’s more important now than ever for employers and job […]. The post How to Prepare Your Members for Virtual Job Interviews appeared first on Association Adviser.
Nonprofit Marketing Guide
MAY 11, 2021
In the second edition of The Nonprofit Marketing Guide , I wrote. “Many nonprofit leaders, especially those who come to their organizations because of a passionate commitment to a specific cause, mistakenly believe that nonprofit marketing is about nothing more than creating newsletters and social media updates about the good work the nonprofit is doing.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Protech
MAY 11, 2021
Guest Post by OpenWater . Now that venues are opening up, we’re entering a new phase. Organizations are pivoting from hosting a virtual conference to hosting a hybrid conference. For clarity, a hybrid conference is an event that has an in-person conference component such as a live presentation, and a virtual conference component for remote participants attending virtually.
Candid
MAY 13, 2021
Running a nonprofit is often a balancing act. . Most nonprofit leaders and staff tend to focus on the mission solely, but they also have to accomplish basic business tasks to keep the organization going. For example, they have to: Pay employee salaries and volunteer expenses. Be prepared for unexpected costs and expenses. Manage budgets based on multiple projects.
Forj
MAY 11, 2021
In 2021, virtual events are all the rage. Associations and organizations are turning to virtual events to fundraise and engage with their members in new and exciting ways. From virtual conferences to webinars and online networking events, associations are successfully pivoting to the virtual sphere to create experiences that rival their in-person counterparts.
Nonprofit Marketing Guide
MAY 10, 2021
Just a couple of years ago a study came out that showed more than half of Americans did not use all of their vacation days – that added up to 768 million days lost. Last year was even worse since we couldn’t really go anywhere. But could things be changing? According to a survey by travel site Expedia, Americans plan to take an extra five days of vacation in 2021.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
.orgSource
MAY 11, 2021
I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We may never experience another global […]. The post Send Culture to the Door When Trouble Comes to Call appeared first on.orgSource.
Achieve
MAY 10, 2021
Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. also. strengthening ties with supporters. Traditionally, capital campaigns are broken down into seven phases: Pre-Campaign Planning. - Defining your campaign’s core objectives and determining a working revenue goal.
Event Industry News
MAY 10, 2021
The International Live Events Association (ILEA) has partnered with the first Event Tech Live (ETL) USA and Canada, which takes place next month, spreading show news to its more than 45 branches around the world. The ILEA’s UK chapter has supported ETL Europe for a number of years and the synergy between the association’s global reach and the show’s virtual step across the Atlantic was obvious.
Nonprofit Marketing Guide
MAY 14, 2021
Acre. Auburn, AL. How is everyone doing? Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we talk about doing better, LinkedIn features, accessibility on social media, better visuals in email and more. It’s time for Mixed Links… Rachel Jones and Abby Reutzel talk about Accessibility on Social Media.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nimble AMS
MAY 13, 2021
Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?.
Smooth The Path
MAY 13, 2021
Everything eventually becomes more complicated unless we work very hard to keep it simple. This is strikingly apparent in big bureaucracies like governments. If you are completing your taxes now, you can see that the laws and processes are so complex most of us can barely understand how to file ourselves. Governments are not the only organizations afflicted with complexity.
Event Industry News
MAY 11, 2021
An Events Industry Summer Ball to mark the return of live events, has been launched by GCN Events to run on the evening of 8 July at the Kia Oval. The evening will feature live music, comedy acts and a charity auction. It will be a chance for event industry colleagues to re-unite and re-connect and will also raise money for two very worthy causes – Hospitality Action and VaccinAid. .
Aptify
MAY 13, 2021
You probably know that your members have become accustomed to highly personalized online experiences like those from Amazon and Netflix. But, how do you keep pace with those expectations? You need to be able to track and manage relationships and interactions with all of your constituents. You must be able to: Collect and store information about your organization’s constituents.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Forj
MAY 13, 2021
In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Many organizations had just a few weeks— months if they were lucky— to craft a virtual event to varying degrees of success. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump.
Smooth The Path
MAY 11, 2021
Once after delivering a keynote, an attendee handed me a list of mistakes I made as a presenter – I rocked back and forth a bit, I let a couple of “umms” slip in. That person was right. All professional speakers understand that public speaking is forever an evolution, but the unexpected critique stung. Some feedback is so confrontational it’s hard to see any well-meaning intent behind it.
Event Industry News
MAY 10, 2021
European Health-Tech Innovation Week, 17-21 May 2021, kicks off next week with a big live event in Liverpool, at the ACC Liverpool venue, and then continues with a series of live and virtual events in Berlin, Paris, Barcelona and Stockholm. European Health-Tech Innovation Week is building what it hopes will be the largest community in the meditech sector, with a mission to unite everyone creating the future of healthcare, and accelerate the journey from invention to implementation. .
Candid
MAY 14, 2021
Reprinted from PND. Total charitable giving increased 5.2 percent on a year-over-year basis in 2020, even as the typical nonprofit saw a drop in fundraising revenue, a report from the GivingTuesday Data Commons finds. Based on aggregated data from seventy-four giving platforms and issue- and action-specific apps and tools, the report, Giving in Unprecedented Times: A Lookback at 2020 U.S.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Nonprofit Marketing Guide
MAY 12, 2021
Ask nonprofit communicators what takes more time than it should for questionable return and the answer you’ll hear most often? Social Media. What part of their to-do list seems like a bottomless pit that gets deeper every day? Social Media. The work they would give to someone else on their team if they could? Social Media. If you feel this way, odds are high that thinking through a social media strategy has given way to just getting things posted as often as possible and hoping for the best.
MemberClicks
MAY 14, 2021
First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to a prominent “Join Now” button on every page, you’re a pro. Then, just when it’s time for your prospective members to join your association, it’s time for them to tackle the membership form.
Event Industry News
MAY 13, 2021
Blackpool Tower’s world-famous ballroom is being prepared to reopen to the public after a £1.1m refurbishment. Dancers hope to be allowed to step on to the dancefloor on 21 June when the last Covid-19 restrictions are lifted. Meanwhile the ballroom has undergone its most extensive work programme and deep-cleaning for more than 60 years. Highly-skilled craftsmen, who worked on projects including the Queen’s Gallery at Buckingham Palace, have dedicated more than 21,000 hours over six m
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