Wild Apricot
DECEMBER 16, 2020
Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!
Higher Logic
DECEMBER 16, 2020
The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?
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Association Success
DECEMBER 15, 2020
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the lifetime of their membership.
WBT Systems
DECEMBER 14, 2020
12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Wild Apricot
DECEMBER 16, 2020
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
DECEMBER 18, 2020
The weekly list of free educational events and resources for the association community…. Welcome to the last Association Brain Food of 2020. I’ll be back on Friday, January 8 after a (hopefully but probably not likely) two-week holiday break. Thank you for reading and sharing Association Brain Food with others in the association community this year.
Blue Sky eLearn
DECEMBER 17, 2020
Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).
Wild Apricot
DECEMBER 18, 2020
We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.
Aaron Wolowiec
DECEMBER 15, 2020
For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is almost over and many of. those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here are some predictions from Scott Oser.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Association Adviser
DECEMBER 16, 2020
Improve your association's website user experience with these 10 UX research truths from Sandy Marsico of Sandstorm digital creative agency. The post 10 Quick Tips for Improving Your Association Website Experience appeared first on Association Adviser.
Association Success
DECEMBER 17, 2020
I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. .
Wild Apricot
DECEMBER 17, 2020
This year has been pivotal for many reasons — one of which is that the corporate world is finally realizing the impact and importance of diversity, equity, and inclusion (DEI) initiatives. However, many organizations are still learning the ins.
Smooth The Path
DECEMBER 15, 2020
A friend of mine just told me she heard someone else say that people are coping with the pandemic in one of three ways – chunk, drunk, or hunk. If you saw all the homemade bread and desserts around our house, you would know which path my family is going down. However, some people are picking door number three. They are converting their commute time into exercise time.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Adviser
DECEMBER 15, 2020
Managing your association's online career center can be a lot of work, but with a strategic plan, you will enjoy the benefits of a well-supported program. The post What to Do When You Inherit a Career Center: How to Manage It appeared first on Association Adviser.
Achurch
DECEMBER 18, 2020
Lately, during Zoom meetings, your team is looking more frazzled and fatigued. No surprise since they have more on their plate and more demands on their time. But are they making the best use of that time? You suspect they’ve fallen into poor work habits, jumping from task to task while projects requiring more focus get pushed off to another day—or attempted after normal working hours with tired minds.
InternetAssociation
DECEMBER 18, 2020
Washington, DC – Internet Association Senior Director, Federal Government Affairs and Counsel Mike Lemon issued the following statement on making the COVID-19 vaccine available internet industry workers on the front lines: “Many people working for internet companies continue to be essential workers who have allowed Americans to receive important products and services while staying safe at home.
Association Success
DECEMBER 18, 2020
As 2020 comes to a close and we realize many of the issues we face due to COVID-19 will continue through the new year, many professionals are looking for ways to combat stress from working at home and leading through crises. That’s why this week’s Friday Five is all about self improvement. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Adviser
DECEMBER 14, 2020
Data is a powerful tool your association should use, but with that power comes an immense responsibility. Here's what you should know about data ethics. The post Why Data Ethics Matter appeared first on Association Adviser.
Ungrated
DECEMBER 17, 2020
Many Americans have turned to side hustles or completely changed how and where their brick-and-mortar business operates during the COVID-19 pandemic. Across the country, a growing number of pet groomers, hair stylists, fitness instructors, daycare workers, and entrepreneurs have set up home businesses , posing a challenge to community association restrictions.
Smooth The Path
DECEMBER 17, 2020
Just because the board thinks all conferences have to be in-person does not mean most of your members agree. Just because most of the board members love receptions does not mean the majority of members love receptions. When many board members feel like virtual benefits pale compared to physical benefits, other members might not feel the same. While boards may represent the membership’s interests, boards tend not to be representative of the membership.
MemberClicks
DECEMBER 16, 2020
If you missed last week’s webinar, How to Make Your Organization Essential in 2021 , good news: It’s now on demand! Download the recording to hear three of your peers, representing associations, association management companies (AMCs), and chambers of commerce, discuss….
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Adviser
DECEMBER 17, 2020
As we close out a tumultuous year of change and new ways of working, gathering and exchanging information, we talked with an association executive whose steady leadership has guided his team and association members with military precision and calm confidence. Phil Newsum, executive director of the Association of Diving Contractors International, offers a unique perspective […].
HighRoad Solution
DECEMBER 17, 2020
Here at HighRoad, our mission is not only to equip associations with the latest and greatest marketing technology solutions but to empower associations with the data and insights that will take their outreach efforts to the next level. We continually strive to be the go-to source for all things trending in the association world: from marketing best practices to challenges unique to associations, we're here to help solve problems and innovate solutions.
Nimble AMS
DECEMBER 16, 2020
After the year we’ve all had (and what a year it’s been!), who can really predict what comes next? The truth is, nobody saw a year like 2020 coming. I mean, did you ever think toilet paper demand or mysterious monoliths would be headline-makers? Did you ever imagine that your organization might have to turn on a dime to work from home, cancel planned in-person events, and continue to engage with members and colleagues in an all-virtual environment (all while figuring out how to home school your
Association Success
DECEMBER 16, 2020
Many people are now moving away from college degrees and focusing on trade schools or hands-on apprenticeships, which for some makes college degrees obsolete. In fact, companies like Starbucks, Publix, Apple, Google and Bank of America have published numerous job applications no longer requiring a college education. With associations and other membership organizations already contributing to continuing education credits and certifications, it begs the question: Could these organizations become t
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
InternetAssociation
DECEMBER 15, 2020
Washington, DC – Today, Internet Association (IA) released the State, Local, Tribal, and Territorial Information Technology Advancing Reform Achievements (SITARA) map , a state-by-state analysis of preparedness for the cybersecurity and civic tech challenges across all 50 states, the District of Columbia, and the U.S. Territories. IA’s SITARA map—which shows that state governments have a solid cybersecurity foundation and are making strides in improving IT modernization efforts—examines cl
Leading Associations
DECEMBER 16, 2020
As many as half of all associations at the local, state, national, and international level – don’t fit the standard governance model that is treated as “gospel” by governance experts. Some of the so-called “best practices” in governance are not practiced by a significant number of boards. And, instead of questioning whether such practices apply in all situations, nonprofit governance literature provides a one-size-fits-all approach that implies all boards should be doing such things.
Nimble AMS
DECEMBER 14, 2020
Delivering value for your members is what your association is all about. You’re the go-to resource for your industry or profession. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association. It also suggests that staying up to date on industry news, regulations, and trends is one of the most valued benefits across all generations and career stages, makin
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