Wild Apricot
DECEMBER 16, 2020
Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!
Higher Logic
DECEMBER 16, 2020
The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?
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Association Success
DECEMBER 15, 2020
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the lifetime of their membership.
WBT Systems
DECEMBER 14, 2020
12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Wild Apricot
DECEMBER 16, 2020
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
DECEMBER 17, 2020
Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).
Association Adviser
DECEMBER 16, 2020
Improve your association's website user experience with these 10 UX research truths from Sandy Marsico of Sandstorm digital creative agency. The post 10 Quick Tips for Improving Your Association Website Experience appeared first on Association Adviser.
Wild Apricot
DECEMBER 18, 2020
We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.
Aaron Wolowiec
DECEMBER 15, 2020
For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is almost over and many of. those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here are some predictions from Scott Oser.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Association Success
DECEMBER 17, 2020
I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. .
Association Adviser
DECEMBER 15, 2020
Managing your association's online career center can be a lot of work, but with a strategic plan, you will enjoy the benefits of a well-supported program. The post What to Do When You Inherit a Career Center: How to Manage It appeared first on Association Adviser.
Wild Apricot
DECEMBER 17, 2020
This year has been pivotal for many reasons — one of which is that the corporate world is finally realizing the impact and importance of diversity, equity, and inclusion (DEI) initiatives. However, many organizations are still learning the ins.
Event Industry News
DECEMBER 17, 2020
One Industry One Voice’s #WeCreateExperiences B2B campaign kicked off on the 7 th December with the key messages of education, inspiration and reassurance shared far and wide. In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Smooth The Path
DECEMBER 15, 2020
A friend of mine just told me she heard someone else say that people are coping with the pandemic in one of three ways – chunk, drunk, or hunk. If you saw all the homemade bread and desserts around our house, you would know which path my family is going down. However, some people are picking door number three. They are converting their commute time into exercise time.
Association Adviser
DECEMBER 14, 2020
Data is a powerful tool your association should use, but with that power comes an immense responsibility. Here's what you should know about data ethics. The post Why Data Ethics Matter appeared first on Association Adviser.
Nonprofit Marketing Guide
DECEMBER 14, 2020
We need new submissions for our Day in the Life of a Nonprofit Communicator blog series. If you have ever read a Day in the Life post and thought “Yay! I am not alone” or nodded along knowingly when someone said they had to eat lunch at their desk – it’s your turn to share! From the moment your alarm goes off til you shut your computer off, we want to know how you spend your day.
Event Industry News
DECEMBER 16, 2020
Steve Gottlieb, founder of TVT Records, the independent label that gave a big leg-up to the likes of Nine Inch Nails, Ja Rule, Lil Jon, Pitbull, Sevendust, Brian Jonestown Massacre and KMFDM, launched online events platform Shindig in 2010. With a focus on attendee/delegate interaction, Shindig replicates the ‘mingling’ aspect of live events, so people can come across others with similar interests, start conversations, meet and join groups and so on.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Achurch
DECEMBER 18, 2020
Lately, during Zoom meetings, your team is looking more frazzled and fatigued. No surprise since they have more on their plate and more demands on their time. But are they making the best use of that time? You suspect they’ve fallen into poor work habits, jumping from task to task while projects requiring more focus get pushed off to another day—or attempted after normal working hours with tired minds.
Association Adviser
DECEMBER 17, 2020
As we close out a tumultuous year of change and new ways of working, gathering and exchanging information, we talked with an association executive whose steady leadership has guided his team and association members with military precision and calm confidence. Phil Newsum, executive director of the Association of Diving Contractors International, offers a unique perspective […].
Nonprofit Marketing Guide
DECEMBER 18, 2020
I am having a heck of a day so let’s just get straight to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, shall we? This week we have how to schedule Instagram posts, mental health tips, year-end fundraising advice, and more. It’s time for Mixed Links… Linqia has The Marketing Calendar for 2021 [Infographic].
Event Industry News
DECEMBER 15, 2020
The Virtual Events Institute has launched a new platform to connect event organizers with suppliers of virtual and hybrid solutions. The platform, the first of its kind, will see event organizers posting their latest projects and tenders get matched with the correct vendor for their needs. Research carried out by the VEI in focus groups highlighted the need to save time in a world that moves as quickly as virtual and hybrid events.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
InternetAssociation
DECEMBER 18, 2020
Washington, DC – Internet Association Senior Director, Federal Government Affairs and Counsel Mike Lemon issued the following statement on making the COVID-19 vaccine available internet industry workers on the front lines: “Many people working for internet companies continue to be essential workers who have allowed Americans to receive important products and services while staying safe at home.
Association Success
DECEMBER 18, 2020
As 2020 comes to a close and we realize many of the issues we face due to COVID-19 will continue through the new year, many professionals are looking for ways to combat stress from working at home and leading through crises. That’s why this week’s Friday Five is all about self improvement. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
Ungated
DECEMBER 17, 2020
Many Americans have turned to side hustles or completely changed how and where their brick-and-mortar business operates during the COVID-19 pandemic. Across the country, a growing number of pet groomers, hair stylists, fitness instructors, daycare workers, and entrepreneurs have set up home businesses , posing a challenge to community association restrictions.
Event Industry News
DECEMBER 14, 2020
One day soon, COVID-19 will become a distant memory, but the events industry has changed forever. The distancing measures and restrictions enforced across the globe in response to the pandemic have changed the way people behave in public spaces and, as a result, the expectations they have while attending events and gatherings. So, what’s the solution?
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Nonprofit Marketing Guide
DECEMBER 15, 2020
No, you shouldn’t. OK, nice chatting with you. Have a great day! In all seriousness, this question came up in a nonprofit communications Facebook Group and I was amazed how many people told the poster to contact unsubscribers to see why they left. This is a bad idea possibly violating various laws depending on what country they are in. Plus add in everything going on right now and you have a recipe for disaster.
Smooth The Path
DECEMBER 17, 2020
Just because the board thinks all conferences have to be in-person does not mean most of your members agree. Just because most of the board members love receptions does not mean the majority of members love receptions. When many board members feel like virtual benefits pale compared to physical benefits, other members might not feel the same. While boards may represent the membership’s interests, boards tend not to be representative of the membership.
MemberClicks
DECEMBER 16, 2020
If you missed last week’s webinar, How to Make Your Organization Essential in 2021 , good news: It’s now on demand! Download the recording to hear three of your peers, representing associations, association management companies (AMCs), and chambers of commerce, discuss….
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