Association Adviser
AUGUST 2, 2022
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […].
Nimble AMS
AUGUST 2, 2022
If you’re not already leveraging grant writing at your association, it might be time for you to begin. According to Candid’s official grant reporting data, there are approximately three million grants worth over $180 billion in available funds. This sum only references philanthropic funds and excludes federal, state, and local grants, meaning there’s even more money available for your association. .
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WBT Systems
AUGUST 1, 2022
Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for membership recruitment and retention challenges.
Aaron Wolowiec
AUGUST 5, 2022
With sky high flight prices, travel delays, and lost luggage, it’s more important than ever to ensure every site visit is productive, efficient, and flexible. Here are 5 steps to guarantee that you are crafting a worthwhile itinerary for your group.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Spark Consulting
AUGUST 3, 2022
We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. The original piece was written in response to a conference presentation I’ve given a handful of times, where I ask participants to submit their marketing pieces ahead of time, I work with the sponsoring organization to mount them on foamboard and place them around the room on easels in advance, and then after sharing the 10 Tips, I hand the attendees markers and
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Association Adviser
AUGUST 5, 2022
Accomplishing goals in an association can sometimes be easily done with the help of a strong volunteer structure. Member volunteers go above and beyond the programs they are on because they share similar motives that align with your mission and vision for the association therefore becoming spokespeople for your organization. Your committee members are more […].
Membersuite
AUGUST 5, 2022
Is your current membership model meeting the needs and desires of the different types of people and companies in your association’s industry? I bet it is not and you are likely leaving money on the table and creating renewal blockers. Membership tiers that worked before the pandemic may not be the best or only ones to offer now. “ You are not who you were ,” said Dean West, FASAE, president of Association Laboratory.
Event Industry News
AUGUST 2, 2022
For years it has been a reality in many live event environments that the audio experience is often overshadowed by the high impact of the visual presentation. But imagine an environment where there is complete control over who hears what, where the audio can be acutely focused just like a spotlight or be separated amongst an audience so precisely that multiple different sounds can heard at the same time depending on your location within a space.
Candid
AUGUST 4, 2022
There’s a fair amount of debate among social media managers about how much you post on different platforms. If you Google it, you’ll see hundreds of articles offering advice that ranges from detailed instructions to more general speculation. . At Candid, we are consistently experimenting with our social media outreach, tracking the data along the way to make sure our methods are data-driven.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
PROPEL
AUGUST 3, 2022
More and more leaders are becoming very intentional about culture, and we LOVE that. They are not settling for generic core values—they are defining specific pillars that define their culture, which are rooted in clear behavior expectations. They’re not letting their culture drift and evolve randomly. Instead, they’re intentionally shaping it to fit today’s “new normal.” All of that, however.
MemberClicks
AUGUST 4, 2022
Deciding what to charge for your membership dues is one of the most important decisions your organization can make. How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? Not to mention, there are other questions to answer, like: What are membership dues?
Event Industry News
AUGUST 1, 2022
The Cape Town International Convention Centre is delighted to announce the launch the much anticipated AllSport Expo in September 2022. This is a sport and wellness consumer exhibition for outdoor, indoor, and water sport, with a focus on health, nutrition, medical and wellness products. The dates of the show are Friday, 9th to Sunday, 11th September 2022.
Candid
AUGUST 2, 2022
For many nonprofits, in-person meetings and events are key to carrying out their mission. From maintaining strong donor relations to providing necessary services, both nonprofits and their communities benefit from in-person interactions. However, the pandemic posed a major challenge. Nonprofits were suddenly unable to engage donors with in-person events or provide traditional means of supporting their community.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Blue Avocado
AUGUST 1, 2022
Article In Brief: The Problem: Nonprofits are hamstrung in their ability to make a bigger impact due to limited access to funding resources. Why it Happens: Government and philanthropic financial resources, as currently deployed, are only addressing the symptoms of social problems, not actually solving them. The Solution: Accessing capital through new instruments, such as […].
Ungated
AUGUST 4, 2022
For more than two years, the COVID-19 pandemic has disrupted every part of our lives. Our society and communities have sustained great damage from multiple ruptures of the social fabric. It’s time for community associations to rebuild trust and bring neighbors back together again. An unwillingness to listen to and tolerate differing viewpoints has fostered an increasingly unhealthy environment in common interest communities.
Event Industry News
AUGUST 2, 2022
We are JR Centrepieces , a hire company that aims to illuminate events with our stunning table centrepiece. We aim to offer an outstanding hire service to the events industry, we produce a great look, are eco-friendly and cost effective all at the same time. We have 40 different LED centrepieces that are bespoke manufactured for the customer. We have a range of personalised centrepieces where we can get your brand or logo right to the heart of the table.
GrowthZone
AUGUST 2, 2022
According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
AUGUST 4, 2022
Microcontent and conversion copywriting are two of the seven styles of nonprofit writing that we teach here at Nonprofit Marketing Guide. To get people to act, your words need to connect with people’s emotions, namely fear or desire. Fear isn’t just about being scared, but also includes things that produce worry and anxiety. Fear can look like problems, questions, roadblocks, anguish, injustice, things we want to avoid, and things we are afraid we might lose and therefore want to protect.
Association TRENDS
AUGUST 5, 2022
As technology redesigns business, business continues to drive digital innovation at warp speed. The current state-of-the-art quickly gives way to new approaches in software, hardware, and market perspectives. A decade ago, associations had one solution for a myriad of membership activities. The association management system (AMS) was the workhorse that did the digital heavy lifting.
Event Industry News
AUGUST 2, 2022
By Robin Bunevich, Zoom’s Integrated Marketing Manager for Zoom Events and Zoom Video Webinars. They say time flies when you’re having fun, so it’s hard to believe our virtual events management solution, Zoom Events , just turned 1! Launched in the summer of 2021, Zoom Events was born specifically with remote audiences in mind. As virtual and hybrid events became core to modern marketing strategies, we saw the need for a remote-friendly event platform that would help organizations facilita
Achieve
AUGUST 5, 2022
One of the most valuable industries is merchandising. In fact, the retail industry accounted for. almost 19% of America’s GDP. in 2018. While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. Custom merchandise sales are a popular and. accessible fundraising idea. that works for nonprofits of all sizes.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Nonprofit Marketing Guide
AUGUST 5, 2022
It’s hot y’all. Let’s cool down with the most refreshing articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Instagram’s response to the recent backlash, Facebook just wanting to foster backlash, Google postponing cookie changes, a #GivingTuesday Toolkit, and more. It’s time for Mixed Links… Wired Impact shared 8 Resources for Nonprofit Marketing Training & Recharging This Summer.
Multiview
AUGUST 4, 2022
Today, we’re seeing associations gather more and more data for their organization and members. And as many are moving to a cloud-based platform to house this data, we need to make sure we know how to manage and protect our data. You should already have discussions with your third-party data application vendors and have a risk-management plan in place if a breach were to happen, but what about your staff?
Event Industry News
AUGUST 5, 2022
We’re on week 7 of our Event Tech Live Summit on-demand series and this week we’re hearing about “ How to build event communities”. Trying to build communities on the back of events has become the hot trend of 2022 and event tech has stepped in to help attendees stay connected. Despite all the buzz, there hasn’t been a lot of practical insight into what really works, what platforms communities want to connect on and what strategies are working to keep the furnace of conversation burning.
Velvet Chainsaw
AUGUST 3, 2022
With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Membership Marketing
AUGUST 3, 2022
Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Adding more new members is one of the top drivers of total membership growth. Associations reporting increases in their one-year and five-year membership numbers are significantly more likely to report increases in new member acquisition.
MemberClicks
AUGUST 2, 2022
A car needs gas to travel, a runner needs proper nutrition to go the distance, and your association needs membership dues to thrive! Membership dues are the fuel that keeps your organization going. Tracking membership dues is a crucial part of understanding where your organization stands when it comes to funding and member engagement. Your association, chamber of commerce, or membership organization can greatly benefit from a standardized, centralized way to track membership dues.
Event Industry News
AUGUST 2, 2022
The event site planning platform, OnePlan, has now been used for over 15,000 events, in a sure sign that the live events industry has bounced back from the pandemic years. It’s gained significant traction internationally, with events having been planned in 107 countries. To coincide with this milestone, OnePlan has published a 10 page Event Site Planning Report that shares data about how these events and festivals have been created from January to June 2022.
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