Association Adviser
AUGUST 2, 2022
Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […].
Nimble AMS
AUGUST 2, 2022
If you’re not already leveraging grant writing at your association, it might be time for you to begin. According to Candid’s official grant reporting data, there are approximately three million grants worth over $180 billion in available funds. This sum only references philanthropic funds and excludes federal, state, and local grants, meaning there’s even more money available for your association. .
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WBT Systems
AUGUST 1, 2022
Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for membership recruitment and retention challenges.
Spark Consulting
AUGUST 3, 2022
We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. The original piece was written in response to a conference presentation I’ve given a handful of times, where I ask participants to submit their marketing pieces ahead of time, I work with the sponsoring organization to mount them on foamboard and place them around the room on easels in advance, and then after sharing the 10 Tips, I hand the attendees markers and
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Analytics
AUGUST 3, 2022
The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Membersuite
AUGUST 5, 2022
Is your current membership model meeting the needs and desires of the different types of people and companies in your association’s industry? I bet it is not and you are likely leaving money on the table and creating renewal blockers. Membership tiers that worked before the pandemic may not be the best or only ones to offer now. “ You are not who you were ,” said Dean West, FASAE, president of Association Laboratory.
PROPEL
AUGUST 3, 2022
More and more leaders are becoming very intentional about culture, and we LOVE that. They are not settling for generic core values—they are defining specific pillars that define their culture, which are rooted in clear behavior expectations. They’re not letting their culture drift and evolve randomly. Instead, they’re intentionally shaping it to fit today’s “new normal.” All of that, however.
MemberClicks
AUGUST 4, 2022
Deciding what to charge for your membership dues is one of the most important decisions your organization can make. How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? Not to mention, there are other questions to answer, like: What are membership dues?
GrowthZone
AUGUST 2, 2022
According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Ungrated
AUGUST 4, 2022
For more than two years, the COVID-19 pandemic has disrupted every part of our lives. Our society and communities have sustained great damage from multiple ruptures of the social fabric. It’s time for community associations to rebuild trust and bring neighbors back together again. An unwillingness to listen to and tolerate differing viewpoints has fostered an increasingly unhealthy environment in common interest communities.
Association TRENDS
AUGUST 5, 2022
As technology redesigns business, business continues to drive digital innovation at warp speed. The current state-of-the-art quickly gives way to new approaches in software, hardware, and market perspectives. A decade ago, associations had one solution for a myriad of membership activities. The association management system (AMS) was the workhorse that did the digital heavy lifting.
Achieve
AUGUST 5, 2022
One of the most valuable industries is merchandising. In fact, the retail industry accounted for. almost 19% of America’s GDP. in 2018. While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. Custom merchandise sales are a popular and. accessible fundraising idea. that works for nonprofits of all sizes.
Multiview
AUGUST 4, 2022
Today, we’re seeing associations gather more and more data for their organization and members. And as many are moving to a cloud-based platform to house this data, we need to make sure we know how to manage and protect our data. You should already have discussions with your third-party data application vendors and have a risk-management plan in place if a breach were to happen, but what about your staff?
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Velvet Chainsaw
AUGUST 3, 2022
With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.
Membership Marketing
AUGUST 3, 2022
Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Adding more new members is one of the top drivers of total membership growth. Associations reporting increases in their one-year and five-year membership numbers are significantly more likely to report increases in new member acquisition.
MemberClicks
AUGUST 2, 2022
A car needs gas to travel, a runner needs proper nutrition to go the distance, and your association needs membership dues to thrive! Membership dues are the fuel that keeps your organization going. Tracking membership dues is a crucial part of understanding where your organization stands when it comes to funding and member engagement. Your association, chamber of commerce, or membership organization can greatly benefit from a standardized, centralized way to track membership dues.
ReviewMyAMS
AUGUST 1, 2022
What is a tech stack? A tech stack (technology stack) is a set of applications and software that work cohesively in both internal and consumer-facing computerized operations. It can be customized to execute marketing, sales, and service functions through a variety of tools (think along the lines of email automation, data management, analytic data collection, and the like).
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Effective Database
AUGUST 3, 2022
Training and testing I've written before that the best form of training follows this process: Tell them what you're going to do, tell them what you're doing, tell them what you did.
Reid All About it
AUGUST 5, 2022
The weekly list of free educational events and resources for the association community…. Event data ROI. EventMobi shares the stories of six professional society and trade association staff—CEO, membership, corporate partnerships, professional development, conference programming, and event planner— who leveraged event data to achieve their goals. You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you g
Aaron Wolowiec
AUGUST 5, 2022
With sky high flight prices, travel delays, and lost luggage, it’s more important than ever to ensure every site visit is productive, efficient, and flexible. Here are 5 steps to guarantee that you are crafting a worthwhile itinerary for your group.
Robert Skrob
AUGUST 1, 2022
Which subscription growth model is best for fast growth? Click here to find out. The pandemic has accelerated a massive consumer shift from one-time purchases to higher conversion subscription offers. However, most people think all subscription businesses are the same. That’s like saying all dogs are the same. In fact, different dog breeds have unique talents, behaviors, and even sizes.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
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