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Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
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What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.
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As we fondly reflect on Cally Hill’s contributions to Event Garde, we’d like to celebrate her many accomplishments, as well as wish her the best during this next chapter of her career. We’d also like to share a number of exciting team updates.
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Learn how to write a donation letter by understanding the ins and outs of appeals, following simple best practices, and referencing these two stellar examples.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
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