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The latest edition of Associations Evolve just dropped. I’m honored to be included with 39 of my very smart association peers in this FREE annual publication, packed with advice designed to help associations worldwide get ready for what’s next in an environment of ever-accelerating change. Inside, you’ll find: Strategies for embracing AI without losing the human touch Fresh takes on membership models that engage and inspire Real stories of resilience and innovation from associations
Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.
An annual meeting is many things—a gathering, an experience, and a way to build connections. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. (That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association.
What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics compare with theirs?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics.
Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.
Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.
Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas. For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth.
Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. They’re new, unfamiliar, and sound like math. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! Can you imagine having a crystal ball foresee which members will renew and which ones need extra attention?
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. ~J.R.R. Tolkien Merry Christmas! This is the last Association Brain Food of the year, unless my list of good reads becomes unwieldy. Otherwise, Ill return to your inboxes on Friday, January 10.
For community association management (CAM) companies, staying updated on industry trends is important for maintaining efficient operations, meeting evolving resident needs, and adopting new technologies. In August 2024, AvidXchange surveyed 500 accounting and finance leaders to learn their top priorities and concerns for 2025. Our “ 2025 Finance Focus ” guide shares details on the top seven trends that emerged from their responses.
Raise your hand if you’ve heard this. Now raise your hand if you’ve SAID this. (Everyone’s hands should be up by now.) And we can all also relate to hearing, “I didn’t know you did X! I really need that!” from our members. ALL THE TIME. OK, so we’ve all been complaining about this for years. Our members have no idea what we offer them.
How much value has your organization placed on association certifications? Today, professional certifications are increasingly recognized as an essential tool for career advancement. However, association professionals and members are currently divided on the importance of certifications and credentialing associations. The latest Association Trends Research found that 51% of members value certifications or credentials, while only 37% […] Association certifications 101: How to drive membersh
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
This A100 Podcast episode features Jeff De Cagna at Foresight First LLC discussing the evolving responsibilities of association boards in a rapidly changing world. De Cagna shared why boards must embrace foresight as a critical duty, navigate systemic upheaval and focus on stewardship to leave organizations better for future generations. He explained the urgent need for ethical AI governance and reimagining strategy beyond traditional planning.
When was the last time your association evaluated its pricing strategy? If youre unsure, or if the answer isnt recently, nows the time to reevaluate. Why? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members.
Explore the pros and cons of dues versus donations for nonprofits. Learn how each approach impacts fundraising, membership engagement and organizational stability. You'll be able to decide which model best suits your nonprofit's needs and goals.
Membership is the foundation of every successful association. To thrive, associations must focus on attracting new members while keeping existing ones engaged and invested. This requires a thoughtful approach that combines delivering clear value, leveraging technology, and building meaningful connections. Here’s how associations can take actionable steps to strengthen their membership strategy.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
The idea of the “generation” as a grouping is a wholly American invention. The Lost Generation is the first truly named group, a term coined by author Gertrude Stein and later popularized in the epigraph of Ernest Hemingway’s The Sun Also Rises. Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Less than 1% of households in the hardest-hit mountain counties of North Carolina are protected by the National Flood Insurance Program. People have lost their homes, perhaps their businesses or jobs, and all their worldly goods. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year winners. The winners were announced on Wednesday, July 17, during the awards show at ACCE’s Annual Convention in Dallas. GrowthZone is proud to have been there to be one of the first to congratulate the winners as the official 2024 Chamber of the Year sponsor.
Novelty or loyalty? We’ve all heard the come-ons: Switch your cable/cell/Internet/long distance provider and we’ll give you gifts, or better pricing, or premium services for free, or whatever. Everybody’s always looking for new customers, right? Association professionals should know better. But we don’t. We know that a retained member is more valuable than a new member.
Our NetForum team will be presenting at ASAE AMS Demo Days and are excited to connect with you virtually. Read our blog for more reasons on why you won’t want to miss the 2024 ASAE AMS Demo Days. ASAE Demo Days: see how you can take your association to the next level with NetForum appeared first on NetForum Association Management Software.
In this Association Insights video , I unpack the potential pitfalls of using AI in your communications strategy. While AI can both streamline processes and enhance creativity, over-reliance can lead to generic messaging that lacks the authenticity and nuance audiences value. Accuracy is another challenge AI tools can produce errors or misleading information, so verifying facts before sharing is essential.
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
We know that growth requires getting out of your comfort zone, but running toward fire seems counterintuitive. That’s what Ben Currin, CEO of Vantaca, was trained to do as a submarine officer and nuclear engineer in the U.S. Navy. In this episode, Ben joins Michael Praeger to discuss his biggest lessons learned in the Navy, how he applies them in his role at Vantaca, and how he supports his health at home to show up as the best version of himself at work.
Learn the key responsibilities of HR in nonprofits including staffing, compensation, benefits, training, culture, and employee relations. Discover best practices for nonprofit human resource management.
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