2024

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Associations Evolve: 2025 & Beyond

Spark Consulting

The latest edition of Associations Evolve just dropped. I’m honored to be included with 39 of my very smart association peers in this FREE annual publication, packed with advice designed to help associations worldwide get ready for what’s next in an environment of ever-accelerating change. Inside, you’ll find: Strategies for embracing AI without losing the human touch Fresh takes on membership models that engage and inspire Real stories of resilience and innovation from associations

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How to improve inefficient processes at your association

NetForum

Association trends research by Community Brands shows that, overall, association professionals are optimistic about the future of associations. But they still face challenges and concerns in reaching their goals. Inefficient processes are one of the big challenges for associations. Here’s how to improve them. How to improve inefficient processes at your association appeared first on NetForum Association Management Software.

Process 244
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From Sprint To Marathon: 6 Reasons Associations Should Rethink Annual Meetings

EventMobi: Association Events

An annual meeting is many things—a gathering, an experience, and a way to build connections. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. (That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association.

Education 264
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Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

WBT Systems

What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics compare with theirs?

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics.

Review 169

More Trending

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Increasing Member Engagement Through Events: Part 1

Association Adviser

Events hold the power to bring people together, catalyze conversations, and build momentum behind ideas. For associations, they are a crucial avenue to offer exciting opportunities to members and the industry at large, ensuring engagement and fostering growth.

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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. They’re new, unfamiliar, and sound like math. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! Can you imagine having a crystal ball foresee which members will renew and which ones need extra attention?

Revenue 315
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Using Your Data to Improve Member Engagement – 2/28/24

Association Analytics

The post Using Your Data to Improve Member Engagement – 2/28/24 appeared first on Association Analytics.

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Enhance Your Association’s Online Courses & Cohorts with Mentoring

WBT Systems

With remote and hybrid work, people don’t have the same formal or informal mentoring opportunities as they did before lockdown.

Course 204
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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Association Brain Food: 12.20.24

Reid All About it

The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. ~J.R.R. Tolkien Merry Christmas! This is the last Association Brain Food of the year, unless my list of good reads becomes unwieldy. Otherwise, Ill return to your inboxes on Friday, January 10.

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2025 Industry Trends for Community Managers

AvidXchange: Association Management

For community association management (CAM) companies, staying updated on industry trends is important for maintaining efficient operations, meeting evolving resident needs, and adopting new technologies. In August 2024, AvidXchange surveyed 500 accounting and finance leaders to learn their top priorities and concerns for 2025. Our “ 2025 Finance Focus ” guide shares details on the top seven trends that emerged from their responses.

Industry 246
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“My Members Don’t Read!”

Spark Consulting

Raise your hand if you’ve heard this. Now raise your hand if you’ve SAID this. (Everyone’s hands should be up by now.) And we can all also relate to hearing, “I didn’t know you did X! I really need that!” from our members. ALL THE TIME. OK, so we’ve all been complaining about this for years. Our members have no idea what we offer them.

Revenue 195
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Association certifications 101: How to drive membership growth

NetForum

How much value has your organization placed on association certifications? Today, professional certifications are increasingly recognized as an essential tool for career advancement. However, association professionals and members are currently divided on the importance of certifications and credentialing associations. The latest Association Trends Research found that 51% of members value certifications or credentials, while only 37% […] Association certifications 101: How to drive membersh

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Preparing for the future: boards, foresight and stewardship

The Association 100

This A100 Podcast episode features Jeff De Cagna at Foresight First LLC discussing the evolving responsibilities of association boards in a rapidly changing world. De Cagna shared why boards must embrace foresight as a critical duty, navigate systemic upheaval and focus on stewardship to leave organizations better for future generations. He explained the urgent need for ethical AI governance and reimagining strategy beyond traditional planning.

System 130
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4 best practices to reevaluate your association’s pricing strategy

Nimble AMS

When was the last time your association evaluated its pricing strategy? If youre unsure, or if the answer isnt recently, nows the time to reevaluate. Why? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members.

Price 116
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Dues or Donations: Which Is Better for Nonprofits?

Wild Apricot

Explore the pros and cons of dues versus donations for nonprofits. Learn how each approach impacts fundraising, membership engagement and organizational stability. You'll be able to decide which model best suits your nonprofit's needs and goals.

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6 Proven Strategies to Boost Membership Growth and Retention

Association Adviser

Membership is the foundation of every successful association. To thrive, associations must focus on attracting new members while keeping existing ones engaged and invested. This requires a thoughtful approach that combines delivering clear value, leveraging technology, and building meaningful connections. Here’s how associations can take actionable steps to strengthen their membership strategy.

Strategy 148
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Report: Meeting Planners Stressing Personalization, Sustainability

Associations Now

Under pressure to create memorable experiences on a budget, planners are looking for creative solutions. Meeting planners are looking to deliver more bespoke and personalized experiences to attendees, while struggling to manage tighter budgets and sustainability goals, according to a new report. What’s Trending 2025 , a white paper published earlier this month by the events management firm BCD Meetings & Events, emphasized the importance of personalization in meetings design.

Report 118
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Why Do We Care About Generations?

Association Analytics

The idea of the “generation” as a grouping is a wholly American invention. The Lost Generation is the first truly named group, a term coined by author Gertrude Stein and later popularized in the epigraph of Ernest Hemingway’s The Sun Also Rises. Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively.

Course 192
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Top 5 Association Podcasts of The Week! – 10/11/2024

AssociationChat

Food justice and board governance…just two of the big topics covered in this week’s top pods! It’s that time of the week again, association pros! We’ve rounded up 7 must-listen podcasts that dive into everything from controversial conversations to innovative member engagement strategies. Whether you’re looking to stay ahead of the curve on AI, get insights into food justice, or better understand board governance, this playlist is packed with actionable takeaways for anyone in the ass

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Association Brain Food: 10.11.24

Reid All About it

The weekly list of free educational events and resources for the association community… Hurricane Helene. Less than 1% of households in the hardest-hit mountain counties of North Carolina are protected by the National Flood Insurance Program. People have lost their homes, perhaps their businesses or jobs, and all their worldly goods. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Create the Best HOA Reserve Funding Plan (Are You Funding Enough?)

Association Reserves

Are You Funding Enough for Your HOA? (Create the Best Funding Plan) What is an HOA Reserve Fund? Just like any building or asset, your community has components that will deteriorate over time. HOA reserves are the funds set aside to address these inevitable repairs and replacements, preventing special assessments and protecting property values. It’s the money you collect to pay for future repairs and replacements of your common areas like pools, roofs, gates, pavement, etc.

Cost 97
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What Do You Reward?

Spark Consulting

Novelty or loyalty? We’ve all heard the come-ons: Switch your cable/cell/Internet/long distance provider and we’ll give you gifts, or better pricing, or premium services for free, or whatever. Everybody’s always looking for new customers, right? Association professionals should know better. But we don’t. We know that a retained member is more valuable than a new member.

Committee 195
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The five member benefits of optimizing your credentialing program

NetForum

How much does your organization prioritize your certification or credentialing program? If you’re not investing in your program, this is your sign to start! The latest Association Trends Study found that association members and professionals are currently misaligned on the value of certification and credentialing programs. 51% of association members prioritize certifications or credentials, while […] The five member benefits of optimizing your credentialing program appeared first on NetFor

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Navigating AI Pitfalls in Association Communications

The Association 100

In this Association Insights video , I unpack the potential pitfalls of using AI in your communications strategy. While AI can both streamline processes and enhance creativity, over-reliance can lead to generic messaging that lacks the authenticity and nuance audiences value. Accuracy is another challenge AI tools can produce errors or misleading information, so verifying facts before sharing is essential.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The top 8 AI trends for associations in 2025

Nimble AMS

2025 is right around the corner! Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Our blog is here to help! Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Ready to learn more about how to practically apply Artificial Intelligence at your association?

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Human Resources for Nonprofits 

Wild Apricot

Learn the key responsibilities of HR in nonprofits including staffing, compensation, benefits, training, culture, and employee relations. Discover best practices for nonprofit human resource management.

Resources 453
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Podcast: Integrating AI for Associations

Association Adviser

Technology isn’t something to fear—it’s a game-changer for associations looking to thrive in a rapidly evolving world. In this episode of the Association Adviser Podcast, Michael Reed, Executive Director of the American Fence Association, shares how he’s harnessed the power of innovation to propel organizations forward.