This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And finally, coming in at #1 in the Spark All-Time Top 10 Blog Posts (and it wasn’t even close): Membership 101: The Welcome Series. First written more than five years ago, this post remains the first or second most visited page on my entire website month after month (thanks, Google Analytics!). Once again, I’m finding that the advice I provided, gleaned both from my own years as a membership director and my time working with clients, holds up: Create a drip campaign, mix your method
As a nonprofit, finding ways to continually engage your donors can be challenging. We face a bit of a paradox today—between online fundraising, events, social media, virtual offerings and other outlets, there are more ways than ever to connect.
The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic. Wondering how to keep the member experience continuous during the Great Resignation? Check out the highlights from our podcast conversation with Josh Slyman. The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic.
The sheer volume, complexity and diversity of issues association directors and executives must understand and address today is dizzying. In our current uncertain and complex environment, where should associations focus their time, effort and resources in order to maximize impact? TPG’s Fall 2022 Whitepaper summarizes our team’s ‘top five’ list of strategic issues associations today are focused on.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad.
As I reflect on the past five years of Healthy by Association and plan for the year ahead, following are five ways each of us can easily integrate more intentional health and wellness practices into our personal and professional lives.
246
246
Sign up to get articles personalized to your interests!
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
As I reflect on the past five years of Healthy by Association and plan for the year ahead, following are five ways each of us can easily integrate more intentional health and wellness practices into our personal and professional lives.
The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic. Introducing a new online space for member engagement represents a big change. How did the staff at the Association of Change Management Professionals pull it off? The post How the Association of Change Management Professionals Launched a New Online Community appeared first on Higher Logic.
The weekly list of free educational events and resources for the association community…. Manager training. Bad bosses are a leading contributor to the Great Resignation (or Transition). Because managers are facing a host of new issues and challenges in the post-pandemic workplace, WBT Systems says associations can help industry employers and employees by offering manager training programs.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The Association 4.0 Podcast allows me to do something I love. I’m able to exchange ideas and opinions with the savviest leaders in the industry. Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The adjustments we made to manage uncertain circumstances […]. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource.
I recently had the opportunity to participate in the January 2022 Association Insights In Old Town (ASAE login required) virtual educational session, Better Engage Your Members and Attendees to Solve Association Problems , led by Better Meetings ‘s Lee Gimpel. It was one of the best educational sessions I’ve attended in some time. Lee crafted an effective and highly interactive session that showed rather than told us how to craft a session that would actually get people working wit
Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you stopped doing anything? What are you better at now?
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your association’s future.
Does trying to connect your organization’s members feel a little bit like herding cats? Then an online member directory is just what you need! One of the number one members’ benefits you can offer is the opportunity to network and connect.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
You’ve worked hard to bring in those donations, but does the work stop there? Absolutely not. In fact, in a lot of ways it’s just starting. When a donor makes a gift to your organization — especially if it’s their first one.
When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what these associations with a 90% new member retention rate are doing.
You’ve designed a value-packed membership program that offers amazing benefits and gives your members access to highly sought-after resources. So how is it possible that your renewal rates keep declining? Why are members dropping off when they.
Your members are the people who turn your mission into a reality—which is why it’s so essential to show member appreciation! Inspiring positive feelings in your members keeps them connected to your cause, and motivates them to keep giving.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.
If you’re looking to bring in secure funding for your nonprofit organization, annual fundraising is a must-do! A watertight annual fund campaign helps you strengthen donor relationships, bring in new supporters and secure your operational expenses.
The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.
Operating a nonprofit is expensive, and most can’t rely on donations alone to cover their costs, especially when they’re first starting up. That’s where grants come in — funds you can get from the government (or a foundation).
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey increased their membership in 2021.
What if you had an army of robots to do all the grunt work for your events? This isn’t science fiction: this is the reality of many event managers. Instead of manually processing registrations, running checks to the bank, or trying to keep track.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
195 
Let's personalize your content