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The Millennial generation—of which I’m a proud card-carrying member—has certainly been a hot topic during the last couple of years. Smart association leaders are quickly realizing that continuing education programming is an offering highly valued by young professionals. appeared first on YourMembership.
Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace. hours per week.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.
education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.
In this post, we have collected some articles that we think will be interesting for associations, and that touch on some of the challenges and opportunities for association education programs today. Connectivity is replacing knowledge – association education must facilitate feedback, understanding and application to provide true value.
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials.
There has been much discussion lately about the value of digital badges for both association education and certification programs. The social connectivity offered by digital badges aligns perfectly with the nature of association membership and education programs in particular. OpenBadges increase visibility for the Association.
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.
Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
The weekly list of free educational events and resources for the association community… Diversity benchmarking. Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.
Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials. Millennials can name things like Napster, Columbine, 9/11, and social media as formative events/software.
In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.
Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need. A 10 percent increase in workforce education level led to an 8.6 A 10 percent increase in workforce education level led to an 8.6
They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Answer 1: Not gaining new members.
Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). how to engage millennials and use mobile, given its prevalence? Millennials really like seeing immediate impact.
Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.
Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase.
For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.
Also: Get members more engaged in your education resources. Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. Education Engagement Strategies. Nonprofit Marketing Guide explains.
The weekly list of free educational events and resources for the association community… Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapter sponsorships.
The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!
47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy. Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. From your association?
The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning!
The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). The most important element in marketing and communications is segmentation, says MemberSuite. or subscribe for updates. 1 CMP credit.
New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. Factor #2) Students Have Lower Competency Levels.
Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Host: Marketing General, Inc. Host: Grit Marketing.
Education + Alumni. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Education + Alumni.
The city’s convention and visitors bureau created the committee a few months ago as a way to give its millennial managers more responsibility. The committee, composed of four young professionals, is tasked with looking at the CVB’s marketing efforts as if it were 2022 and planning for the five years ahead. Let us know in the comments.
After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. The future of learning has been on my mind lately.
Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Millennials are motivated to give to causes that appeal to their values.
For years we’ve been talking about Millennials. How to market to them. While Millennials are still as important as ever, we can’t overlook the up and coming generation – Generation Z. How does Generation Z differ from Millennials? While Millennials were pioneers, Generation Z was born into the Digital Age.
The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree.
The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Host: UST Education Speaker: Chris Rodriguez, CEO, iExcel Tue 9/26 at 2 p.m. –
The weekly list of free educational events and resources for the association community… Request re career section on association website. Marketing to younger generations. Ian Leslie, The Ruffian ) You never grow old at the table Skip down to the list of free educational events if you prefer takeout. More info/register.
Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat.
The weekly list of free educational events and resources for the association community… ASAE Annual road trip. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. AI for associations.
Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Tip : Education paves the way to understanding. Tip: Use marketing automation to improve targeted communications.
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.
In the fourth installment of the Managing eLearning: Thought Leaders Series, Clark Aldrich, one of the top educational simulation designers in the world, will discuss what lies beyond multiple choice questions in the eLearning environment. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Now, on with the show….
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