WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Education is part of the mission of nearly every association. What are your market segments? Can you guess what it is?

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WBT Systems

SEPTEMBER 12, 2017

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Make a plan to help attendees move that finish line. It doesn’t happen.

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Reid All About it

OCTOBER 7, 2016

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday Email Marketing Extravaganza.

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Aaron Wolowiec

APRIL 22, 2014

As a result, certification programs, assessment-based certificate programs, digital badging and competency-based education are likely to be areas of significant growth for continuing education and professional development providers.”. And so, Cobb said, associations should beef up their education staffs. Globalization.

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Thanks For Playing

JANUARY 8, 2013

Talking about the future of work led us naturally into talking about the future of getting ready to work, aka our education system. One of the concepts that came up, tying both work and education together, was apprenticeship. On the education side, we are facing a crisis in higher education. And she didn't go to college!"

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WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources.

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WBT Systems

MARCH 27, 2018

Many instructors are subject matter experts but they aren’t trained in adult education or online learning. Make sure your program offers education in online instruction. You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. 10 Secrets of Online Course Design from Award-Winning MOOCs.

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Reid All About it

JULY 1, 2022

The weekly list of free educational events and resources for the association community…. He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Skip down to the list of free educational events if you prefer takeout. Multi-generational teams.

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Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too.

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Blue Sky eLearn

OCTOBER 11, 2017

As part of your prep work, spend some time determining what style of online education your members will find most valuable. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Have a marketing campaign in place and ready to go.

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Association Subculture

SEPTEMBER 5, 2013

Rising college tuition costs, shrinking numbers of seats, and new technology based delivery systems are combining to create a perfect storm in the adult education world. However, the coming disruptions in the educational system couldn’t come at a better time for associations. It may seem fashionable, but it isn’t new.

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WBT Systems

APRIL 3, 2018

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. If member surveys have shown an interest in online education but your registration numbers reflect otherwise, bring that discrepancy to light. Sponsorships.

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Associations Now

JANUARY 17, 2017

Massive open online courses, or MOOCs, have been around long enough that some strong takeaways are starting to show themselves. Read on to see what Harvard and MIT have learned about MOOCs—and what your association should keep in mind. Ultimately, the most interesting shift may be why free certification was limited in edX.

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Associations Now

JULY 12, 2017

Does your association provide massive open online courses (MOOCs) or virtual continuing education courses to members? The Traackr blog interviews a social media marketing pro about making influencer marketing more authentic. The post Wednesday Buzz: Use MOOCs to Build Community appeared first on Associations Now.

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Associations Now

FEBRUARY 6, 2014

A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. I think it is just a matter of recognizing and embracing the absolutely critical role that associations play in the American—and, increasingly, global —education system. Indeed, I’d argue we must.”.

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WBT Systems

JULY 10, 2018

Chances are you’ll see something in their mission or values about education. Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level.

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Leading Learning

MAY 22, 2022

Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. And it seems inevitable that Facebook will rock this market at some point. The MOOC 3.

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SCD Group

JUNE 10, 2013

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. The spillover impact to expectations of our conferences and educational program. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan.

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Aaron Wolowiec

MAY 26, 2015

This month’s guest blog post is by Jeff Cobb, co-founder of Tagoras and co-host of the annual Leading Learning Symposium , a high impact event for leaders in the business of lifelong learning, continuing education and professional development. It was originally published on the CommPartners blog. 3: People won’t pay for e-learning.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.

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Associations Now

SEPTEMBER 21, 2017

But what about all the other online education options out there? Tagoras, which surveyed 203 association professionals, found that more than 90 percent of organizations were using technology to help push their education programs forward, with around two-thirds of organizations (66.9 percent) having a learning management system.

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SCD Group

OCTOBER 9, 2013

The digitally-driven rapid changes in higher education could be a precursor for associations and our role in knowledge transfer. The Minerva Schools at KGI is one of several recent entrepreneurial initiatives aimed at shaking up traditional higher education. Expanding nonprofits who see your market as growth opportunity?

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SCD Group

SEPTEMBER 16, 2012

5 Articles on Association Meetings & Education. Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. Boring conference education! Bad And Boring Education Is Unacceptable. Top 5 Roadblocks to Association Content (Marketing.

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Associations Now

APRIL 10, 2013

Emerging technology is shifting our workforce toward intellectual capital and changing the ways we educate both students and adults. At the 2013 Digital Now conference , in multiple presentations—none of which were ostensibly related—the topic of education kept arising. His response: “The problem is the job market. …

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Blue Sky eLearn

OCTOBER 11, 2017

As part of your prep work, spend some time determining what style of online education your members will find most valuable. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! Have a marketing campaign in place and ready to go.

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Association Success

MARCH 26, 2019

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience?

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Leading Learning

MAY 24, 2022

Basically, we’ve managed to accumulate quite of experience in the business of continuing education, professional development, and lifelong learning. The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content.

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Associations Now

MAY 29, 2014

Three alternative learning formats, though yet to be widely adopted by associations, may offer the potential to boost your educational product portfolio. As the association industry continues to mull the possibilities of cornering the education market , a new whitepaper from Tagoras takes a look at three “fringe” education formats.

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SCD Group

NOVEMBER 19, 2012

By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.

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Associations Now

MAY 9, 2014

The Smithsonian Institution announced earlier this week that it will venture further into online education. Reading more of the article drew even more connections between what Smithsonian is attempting to do and what associations strive to do with their meetings and education offerings. for a standard 24-lecture series.

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SCD Group

NOVEMBER 20, 2012

Look at the global cell phone business: According to Fast Company, “Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion (Blackberry) and Motorola. MOOCs (Massive Open Online Courses) that could change expectations for your association’s education, meetings, etc.

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Mizz Information

MAY 6, 2014

What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows? Think about it--what products/services/functions do associations provide that fall under the "people can efficiently get this from each other" umbrella?

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Beth Kanter

OCTOBER 2, 2013

Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance. It is also part of another educational technology trend of MOOCs (massively open online courses) which are seeing more widespread adoption in higher education and have become more popular options for online learning.

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Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Instructional designers can create educational spaces for our learners in virtual environments that let them explore “what if?” Host: American Marketing Association.

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Reid All About it

JANUARY 18, 2013

If you’re interested in education and MOOCs and such, you’ve probably already read it. What are YOU doing to prepare for the disruption of higher education ? Tagged: Association , Content Marketing , Living. As she says, “This is a HUGE OPPORTUNITY – not a threat. Walking meeting, anyone? Poor fella.

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