Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency.

Washington 285

Washington Video Social Media DC 285

Reid All About it

FEBRUARY 7, 2025

Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275

Chicago Revenue Education Member Engagement 275

Blue Sky eLearn

FEBRUARY 4, 2020

Let’s look at an example. Email marketing software. If you need to share longer updates (for example, a change in government regulations affecting your industry, and therefore your association’s members), then write a longer blog post on your website and link to it from your social networks. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 10, 2025

Save yourself, save your kids, and set a good reading and thinking example for those around you. Talbot, Chief Marketing and Business Development Officer, Bailey & Glasser, LL Stephanie Stahl, Managing Director, Content Marketing Institute Thu 1/16 at 2 p.m. Repurposing webinars. More info/register. 1 CAE credit.

Case Study 252

Case Study Education Strategy Content 252

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Here at JET, our email marketing software has all the features you’d expect from any email service provider.

Email Marketing 75

Email Marketing Marketing System Products 75

Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. Mixpanel found the personalization proxy in subject lines (Example: “Hi [Name]!”)

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

Tools 296

Tools Communications Email Marketing Recruiting 296

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Use a survey to ask why they haven’t opened an email in a while. Be sure to check out that full post for subject lines and other examples you can use.). Now that you are in their inbox, let’s look at getting noticed in that inbox… The 2 Things That Get Your Email Opened. Knowing where the email came from.

Email Marketing 95

Email Marketing How To Marketing Discount 95

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

San Jose Email Marketing Strategy millennials 369

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Access to Data.

Email Marketing 196

Email Marketing Guidelines Resources Process 196

Reid All About it

OCTOBER 4, 2024

Explore examples of automating repetitive tasks, customizing a Q&A bot, and generating personalized outreach content like email and mailers. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. More info/register. More info/register.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Wishing you all a Merry Christmas! Wed 1/10 at 12:30 p.m. –

Email Marketing 175

Email Marketing Social Media Library millennials 175

Nonprofit Marketing Guide

FEBRUARY 3, 2022

click that last email?). For example, how will you use the data to better segment your mailings? Or how will you use it to drive your content marketing strategy? How will it allow you to personalize the email content you send out? That’s just another invasion of privacy.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. For example, one of their services they wanted to advertise was bargaining and negotiation.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Achieve

MAY 21, 2019

Making your readers feel curious about what you have to say is a useful way to ensure that they open and read your emails. If your email marketing software is linked to your donor data, flow your reader’s name into the subject line to really catch their eye. Email marketing is an important tool for your event marketing campaign.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 111

Marketing Email Marketing Guidelines Examples 111

Reid All About it

DECEMBER 6, 2024

Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?

Content 213

Content Strategy Revenue Education 213

WBT Systems

JULY 25, 2017

You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Lack of time. Cost vs. value.

LMS 218

LMS Mooc Course Education 218

Higher Logic

DECEMBER 13, 2018

Going back to my analogy, what does it mean for email if your contact has left the party? It means your contact’s email address is inactive at the domain. Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational.

Email Marketing 217

Email Marketing Content Tips Examples 217

Higher Logic

JUNE 9, 2020

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes. Don’t send on the hour.

Communications 262

Communications How To New York Guidelines 262

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Resource: 12 Examples of Thriving Communities for Online Community Builders to Learn From. Jason Schofield.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

FEBRUARY 21, 2025

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. 1 CAE credit.

Arlington 258

Arlington Education DC Social Media 258

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40