Remove Email Marketing Remove Examples Remove Guidelines
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Association Brain Food: 2.7.25

Reid All About it

Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275
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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. In 1995, the EU adopted the Data Protection Directive (DPD), which required all member states to adhere to general privacy guidelines, but allowed each nation to create independent legislation to meet this goal.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. You likely recognize this example of customization – your Amazon homepage.

Marketing 149
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. For example, do you use all the demographic data you collect? For example, if they’re a committee staff liaison, what is the committee trying to achieve?

Report 175
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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

For example, let’s say I’m writing a blog post about good email subject lines. Continuing our subject line example, let’s say the big idea was “Catching people’s attention.” For example, if your brand’s tone is professional, it might be best to avoid silly/funny images or photos that stretch the metaphor too abstractly.

Content 153