Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

Marketing 196

Marketing How To Email Marketing Tips 196

Association Success

NOVEMBER 5, 2020

The pandemic has changed how associations fulfill their missions and serve their members. Take, for example, the American College of Osteopathic Family Physicians. In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event.

How To 178

How To Analysis Email Marketing Conference 178

WBT Systems

AUGUST 29, 2017

Influencer social proof takes advantage of what marketers call the “halo effect.” For example, foodies are willing to spend more for the cookware lines of Food Network celebrity chefs like Mario Batali and Ree Drummond. Next, figure out how to connect the influencer to one of your educational programs.

Marketing 192

Marketing How To Course Discount 192

Membersuite

JULY 16, 2021

During onboarding, collect a little data at a time, and tell the new member how you will use it. For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. For example, do you use all the demographic data you collect?

Report 175

Report How To Committee System 175

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. The Power of Suggestion: How to Get and Gain Influence. More info/register.

Washington 285

Washington Video Social Media DC 285

Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Be sure to check out that full post for subject lines and other examples you can use.). A few ideas from Kerri Karvetski’s We Want You Back!

Email Marketing 96

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MemberClicks

APRIL 3, 2025

If youre ready to find out what a membership funnel is, why it matters, and how to do it, youve come to the right place. Specifically, the funnel allows you to transform these disparate marketing efforts into a systematic journey where, at every level, you ask for a little bit more from the prospect. What Is a Membership Funnel?

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Reid All About it

FEBRUARY 21, 2025

Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.

Arlington 258

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Association Success

OCTOBER 8, 2020

Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate. From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. For example, many associations hold annual events and conferences.

How To 148

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Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

DECEMBER 6, 2024

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.

Content 213

Content Strategy Education Revenue 213

Higher Logic

MARCH 29, 2018

But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. For now, follow these quick tips to produce stellar email copy: 1. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

EventMobi: Association Events

SEPTEMBER 28, 2023

The American Medical Association (AMA), for example, first published their AMA directory in 1906 and has been doing so every couple of years up to the present. Another example: the American Bar Association (ABA) has a members-only section of its website that includes a member directory. How Do I Create a Member Directory?

Directory 147

Directory Organization How To Social Media 147

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

NJ 258

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. The Power of Suggestion: How to Get and Gain Influence.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

FEBRUARY 4, 2020

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

Communications 287

Communications Tips Member Engagement Tools 287

Nimble AMS

SEPTEMBER 20, 2021

For example, Nimble AMS offers the following integration options: Your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems. You can have the Nimble AMS team build integrations for you.

How To 101

How To Email Marketing Software System 101

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! Ready to launch your membership campaign, but wondering where to start? What is a Membership Drive?

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How To Discount Social Media Software 130

Higher Logic

MAY 20, 2020

Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. But how to do it successfully? Member engagement is key to retention and non-dues revenue growth.

Recruitment 156

Recruitment Recruiting Email Marketing Member Engagement 156

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Example: “X platform is cheap/free.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. Explore how to build a personal brand that showcases you as an expert.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JANUARY 26, 2024

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Nimble AMS

JUNE 3, 2020

Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. For example: Live chat. Smart, automated email marketing. Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. For example, powered by? Related content.

How To 78

How To Member Experience Email Marketing Technology 78

WBT Systems

JULY 25, 2017

Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Facility with getting new technology to work : How likely people are to get someone else to set up new devices for them or show them how to use new devices. Moving Members Along the Digital Readiness Spectrum.

LMS 218

LMS Mooc Course Education 218

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

DECEMBER 6, 2018

This all sounds great – but how does it look in practice? I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ).

Newsletter 189

Newsletter Examples Maine Content 189

Association Success

MARCH 27, 2017

How to Hire a Freelancer for Your Association. How to Compensate a Freelancer. For example, if you’re hiring a freelance blogger, pay them $100-$150 per 1,000 word blog post, or 10-15 cents per word. For example, if you’re hiring a freelance blogger, pay them $100-$150 per 1,000 word blog post, or 10-15 cents per word.

How To 76

How To New York City DC United States 76

Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. This type of bite-sized content allows readers to opt into a series of automated emails. Download our worksheet.

Content 78

Content How To Newsletter eBook 78

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. How to repurpose your content There are so many opportunities when the rewards from repurposing content can be used. When should you repurpose content?

Revenue 76

Revenue Content How To Social Media 76

Nonprofit Marketing Guide

JUNE 9, 2020

In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. On Facebook, for example, Pages can share posts to “Top Fans” only or limit by a few demographics such as location, age, and some interests. Track Their Website Behavior.

Social Media 76

Social Media How To Survey Content 76