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Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 10.11.24

Reid All About it

Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. How to calculate your association’s member retention rate.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Luckily, there are digital tools designed specifically to help you through the process! Let’s look at an example. Email marketing software.

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Association Brain Food: 12.6.24

Reid All About it

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

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An Introduction to the EU Global Data Protection Regulation

Higher Logic

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Access to Data.