Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Be sure to check out that full post for subject lines and other examples you can use.). Offer a special incentive to come back.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Nonprofit Marketing Guide

FEBRUARY 3, 2022

ZERO-PARTY DATA: Data shared by the person directly with you via setting preferences, completing surveys, etc. FIRST-PARTY DATA: Data you collect based on behavior and transactions (donations, email clicks, website visits if integrated with your CRM, etc.). click that last email?). Email Registration. Surveys and Polls.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Nonprofit Marketing Guide

MARCH 7, 2012

On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. Last year, I worked on a survey of friends and family of missioners serving with Franciscan Mission Service.

Survey 74

Survey Newsletter Content Email Marketing 74

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

LMS System Survey Email Marketing 150

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 161

Member Engagement LMS Education Discount 161

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

WBT Systems

JULY 25, 2017

You could simply ask your members where they lie on the digital readiness spectrum but you’ll run up against two challenges: they may not respond truthfully to your survey or they may not respond at all. Who’s opened your email newsletter and clicked on links to content? Moving Members Along the Digital Readiness Spectrum.

LMS 218

LMS Mooc Course Education 218

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. An email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. Host: Guru Events.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

JUNE 10, 2021

But this further signals that relying on open rates is not the greatest way to judge whether your email marketing is working or not. As a marketing professional, it upends some of the tools we’ve been using. We’ve all known forever that open rates are not rock-solid data anyway.

Email Marketing 131

Email Marketing Software Survey Marketing 131

Membersuite

JULY 16, 2021

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. You can also collect data via brief polls and surveys, member portal forms, and after renewal. For example, do you use all the demographic data you collect?

Report 175

Report How To Committee System 175

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. This points out a difficulty in relying solely on self-reported data like surveys,” the report noted.

Email Marketing 40

Email Marketing Marketing Survey Report 40

Associations Now

APRIL 28, 2020

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 139

Cleveland New York Cost Email Marketing 139

Candid

SEPTEMBER 28, 2022

Email provides a great opportunity to personalize messages and ensure relevance for your reader, which brings us to our first tip for more effective email campaigns. Personalize and segment email messages. Unlike social media posts, email marketing is unique in that each message can be personalized.

Tips 119

Tips Email Marketing Strategy Social Media 119

Reid All About it

DECEMBER 9, 2022

If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Find out about key results from our annual Meetings Trends Survey. 1 CMP credit. 1 CAE credit.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

Survey 59

Survey Tips Tools Strategy 59

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). While generational hazing has been around for centuries, she was right in her diagnosis of this cultural normality – it’s time for a new approach.

Communications 184

Communications millennials Tips Software 184

A2Z Events

MARCH 26, 2025

For example, B2B audiences will often prioritize networking opportunities and professional growth. On Facebook, for example, you can create event pages. Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. The messaging here will amplify these opportunities.

Strategy 84

Strategy Marketing Social Media Analysis 84

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 93

Communications Sample Email Marketing Social Media 93

A2Z Events

APRIL 21, 2025

For example, will you include free lodging or transportation? Signage and swag Don’t forget about practical costs, such as creating signs for the event, branding and marketing materials, and handing out any merch to attendees. For example, consider putting together some sponsorship packages.

Event Planning 59

Event Planning Social Media Team Process 59

Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 percent) and click rates (16.2

Survey 97

Survey Email Marketing Report Tools 97

Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Publication subscriptions at member and non-member rates. Online summits on hot topics and legislative/regulatory changes.

Revenue 135

Revenue Certificate Education eBook 135

Higher Logic

JULY 19, 2018

Marketing automation has this great feature that lets you send emails to everyone based on the time they’re most likely to open that email and fulfill the call-to-action. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin!

Tips 159

Tips eBook Marketing Newsletter 159

Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Should this meeting be an email? Brainstorming. Quick hits. Chris Bonney, Yoko Consulting ).

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JUNE 2, 2017

Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. Share an example of your organization’s most successful (unique) corporate partnership. 1 CAE credit. More info/register.

Raleigh 150

Raleigh DC Chicago Washington 150

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Survey 100

Survey Email Marketing Cost Marketing 100

Optimist Consulting

NOVEMBER 2, 2015

11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise.

Marketing 100

Marketing Survey Email Marketing Cost 100

MemberClicks

APRIL 3, 2025

Specifically, the funnel allows you to transform these disparate marketing efforts into a systematic journey where, at every level, you ask for a little bit more from the prospect. For example: First, you ask for their email in exchange for a free download. Once you have it, you ask for their attendance at a free virtual event.

How To 52

How To Software Content Review 52

MemberClicks

FEBRUARY 9, 2023

But that’s where a marketing plan can help. Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. with your logo).

Strategy 98

Strategy Marketing Tips Email Marketing 98

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Take the survey now. Looking for ideas to create better emails? Stay tuned!).

Communications 72

Communications Survey Email Marketing Social Media 72

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. surveys measuring what people say they want), but what we’re starting to see is that what people actually do is very different from what they say they’re going to do.

Tips 156

Tips System Tools Technology 156

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 201

Chicago Mooc Education Newsletter 201

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.

Report 85

Report Email Marketing Tools Technology 85

Reid All About it

SEPTEMBER 30, 2022

I hope Russian and American politicians and military heed his example should that day ever come. Learn about the evolution of modern eCommerce compared to AMS commerce, real world examples of the shopping cart experience and the features available to associations, and how eCommerce can connect within your ecosystem of software.

Blended Learning 41

Blended Learning Education Software Marketing 41