Nonprofit Marketing Guide

AUGUST 14, 2024

Policies, protocols, standard operating procedures (SOPs), guidelines, documentation, and workflows all give an initial feeling of boring rigidity. The Role of SOPs and Other Tools This is where the “boring rigidity” of documentation, standard operating procedures, and guidelines come in.

Products 98

Products Guidelines Handbook Process 98

Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. . – 10 Online Communication & Fundraising Best Practices for Small NGOs. 1 CAE credit.

DC 50

DC Washington Education Content 50

Associations Now

APRIL 19, 2019

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. From the WBT Systems blog.

Certificate 95

Certificate Guidelines Email Marketing Technology 95

Reid All About it

FEBRUARY 22, 2019

Hear about tips for creating a business case your board will support, and guidelines for measuring results. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. 1 CAE credit. More info/register. Host: Talented Learning.

Social Media 170

Social Media DC Washington System 170

A2Z Events

MARCH 26, 2025

As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.

Strategy 84

Strategy Marketing Social Media Analysis 84

Delcor

APRIL 10, 2020

Staff store files and information according to consistent guidelines. This group’s charter will be to gather input from colleagues and draft the standards and guidelines for staff to follow when they communicate and collaborate. What does successful digital workplace look like? Internal Communication and Collaboration Standards.

How To 64

How To Guidelines Email Marketing Tools 64

Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. 1 CAE credit. More info/register.

Chicago 150

Chicago Washington DC Education 150

Nonprofit Marketing Guide

OCTOBER 22, 2021

Get Response put together a report on Email Marketing Benchmarks. How to Write Community Guidelines — And What We Ended Up With. Then Jeff Brooks helps you answer the question Should we do Giving Tuesday this year? Here are 8 Graphic Design Trends that Will Define 2022 [Infographic]. And finally, is it a Bones or No Bones Day?

Communications 85

Communications Social Media Guidelines Email Marketing 85

Reid All About it

FEBRUARY 15, 2019

Hear about tips for creating a business case your board will support, and guidelines for measuring results. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. 1 CAE credit.

Social Media 170

Social Media DC System Education 170

Membersuite

MARCH 19, 2021

You don’t want to limit your association’s potential by not having access to a “best of breed” email marketing, community, LMS, or CMS platform. But even associations with a staff of one have managed successful implementations by following these guidelines. We won’t sugarcoat it: implementation is a huge project.

System 106

System Software Process LMS 106

Higher Logic

APRIL 9, 2019

If you plan to use your organization’s logo, make sure you space and size it correctly based on your brand guidelines. Email sizing probably depends on your platform or template, but if you’re posting a blog, size your photo so that it’s wide enough for mobile search (which is 1200 pixels wide, according to Google ).

Content 153

Content Marketing Social Media Tips 153

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

If email marketing is more your thing, I also found The Ultimate Guide to Email Design. You might want to check out Google’s New Link Building Guidelines. Social Media Today has 6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them).

Communications 56

Communications Guidelines Tips Email Marketing 56

Achieve

SEPTEMBER 8, 2020

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . With all the buzz surrounding social media, it can be easy to overlook a tried-and-true promotion strategy: email marketing.

Tips 52

Tips Guidelines Social Media Process 52

Fonteva

FEBRUARY 9, 2021

Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. However, due to the nature of current social distancing guidelines, we might not be able to host these types of gatherings until later in 2021.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

MARCH 28, 2014

To help take your association’s email marketing strategy up a notch, YourMembership.com’s Joey Baird gives three guidelines to make inbox campaigns “a little less daunting.” Here's a preview of a topic I'm speaking about during @yourmembership #Xperience2014 next week: [link] #assnchat.

Communications 40

Communications Guidelines Newsletter Tips 40

Delcor

OCTOBER 16, 2018

Style guide: Establish guidelines for all staff that ensure consistency in voice and branding. Software: The digital team needs the appropriate tools to do their jobs, for example: Email marketing software. Marketing automation software. This plan should specify which staff or volunteer is responsible for specific tasks.

Social Media 65

Social Media Software Content Tools 65

MemberClicks

NOVEMBER 22, 2024

Clear guidelines minimize the risk of misunderstanding. Length and Structure : Provide guidelines on the length of the proposal and the structure it should follow. Cost-effectiveness and adherence to budget guidelines. Leverage Email Marketing Email marketing is a powerful way to reach your network directly.

Proposal 52

Proposal How To Project Review 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Examples 52

Achieve

MARCH 17, 2023

Make sure that all elements of your website are accessible by regularly reviewing the Web Content Accessibility Guidelines. To effectively promote your nonprofit’s giving program, upcoming events, and more, you’ll need a robust multichannel marketing strategy.

How To 52

How To Social Media Video Content 52

MemberClicks

MAY 17, 2022

For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. Email Marketing. Marketing is a critical part of growing and retaining your membership base. Talk about a time-saver!

System 52

System Association Management Directory Software 52

MemberClicks

DECEMBER 19, 2023

Follow accessibility guidelines. Marketing Tools : Social media and email marketing functionalities. Your membership website should be accessible so everyone, regardless of ability, can use it. Template Variety : Multiple design options for brand alignment. User-Friendly Design : Easy to navigate and customize.

Directory 52

Directory Software Discount Tools 52

Achieve

JULY 23, 2020

Now, given social distancing guidelines, nonprofits have had to rethink their usual engagement strategies and transition them to the online sphere. This means that you should use the information in your CRM to plan and track every marketing message that your supporters see. Email marketing.

Tips 52

Tips Software Video Strategy 52

Disciple Media

FEBRUARY 6, 2024

Develop your policies and processes: Establish clear policies and procedures for your membership site, including privacy policies, terms of service, member conduct guidelines, and dispute resolution processes. Utilize a combination of email marketing, social media, content marketing, and partnerships to reach potential members.

How To 36

How To Price Analysis Content 36

CMA Solutions

SEPTEMBER 30, 2022

The two-year campaign started with a rebrand initiative that included the creation of a new logo for IFPUG, along with brand guidelines. We also provided other member-outreach services such as social media , email marketing and a weekly digital publication , to maximize the publicity.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This, of course, requires having staffing guidelines for participation.

How To 28

How To Sample Social Media Case Study 28

Disciple Media

OCTOBER 24, 2023

Email marketing: Reach out to your existing subscriber base. Here are tips to help you excel: Establish guidelines: Set clear community rules and guidelines. They can help maintain the community’s ethos, manage discussions, and ensure guidelines are followed. Diverse content: Mix up your content.

Strategy 36

Strategy Tips How To Price 36

Disciple Media

FEBRUARY 7, 2024

Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience. Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO.

How To 36

How To Social Media Content Price 36

Disciple Media

AUGUST 23, 2023

Utilize tools for scheduling, email marketing, and client management to streamline processes, allowing you to focus more on coaching and less on administrative tasks. It’s about using specific keywords and following certain guidelines to make your website more appealing to search engines like Google.

Price 36

Price Social Media Revenue Tools 36

Beth Kanter

DECEMBER 23, 2013

They do it on Facebook, Twitter and Instagram as well as on their blog, their website and in their email marketing campaigns. I could probably write a book about all the amazing things charity: water does with their marketing, but I know you have important stuff to do (like applying these nine lessons to your marketing strategy).

Marketing 28

Marketing Social Media millennials Video 28

Vanguard Tech

SEPTEMBER 20, 2011

The day was jam-packed with rooms full of Informz users and partners learning and sharing best practices relating to email marketing for associations and non-profits. Topics included messaging, design, deliverability and other typical email marketing topics. Keep the HTML in your email simple.

Conference 70

Conference Guidelines Social Media Email Marketing 70

Reid All About it

APRIL 30, 2021

Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MARCH 31, 2017

Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. Emma’s Top Email Design Tips. Hear about the latest trends and best emails seen recently by the experts at email marketing platform Emma.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

APRIL 23, 2021

Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. – How to Personalize 5 Must-Have Email Templates. Steven Basart, Kellen.

Revenue 370

Revenue Strategy Education Content 370

MemberClicks

OCTOBER 15, 2024

Create Targeted Messaging and Visuals: Capture core messaging and branding guidelines within the event brief to maintain a consistent tone and appeal. This might include joint emails, social media shout-outs, or placement in promotional materials, with clear timelines and deliverables. registration, tech support) 7.

How To 52

How To Social Media Content Team 52

Reid All About it

FEBRUARY 14, 2025

Learn about ethical standards and decision-making frameworks, the codes of ethics and their impact on associations, and how these codes serve as essential guidelines for maintaining integrity, transparency, and accountability. More info/register. 1 CAE credit.

Chicago 252

Chicago Arlington Education Strategy 252

Achieve

APRIL 24, 2025

Establish clear expectations and guidelines. Whoever manages human resources (HR) at your organization, whether its one individual, an entire department, or an external consultant , will be instrumental in developing remote work guidelines, but you also should involve senior leadership and department managers.

Guidelines 52

Guidelines New York City Tools Team 52