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Membership Monday Hear about an innovative member onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. Hear about the future of work for association professionals and how CIOs are leveraging data analytics to drive innovation and enhance member value.
Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media.
Adobe’s recent study about emailmarketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Marketing Automation: Creepy, or Just Good Customer Service? But first….
Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Thu 2/28 at 1 p.m. 1 CAE credit. More info/register.
To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). Is your association falling victim to these nine barriers of innovation ? Other Links of Note. From the WBT Systems blog. Facebook ads aren’t foolproof.
Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack.
In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model. Dedicated project managers: A digitally-innovative organization also has dedicated project managers (PMs) within the digital strategy team.
To help take your association’s emailmarketing strategy up a notch, YourMembership.com’s Joey Baird gives three guidelines to make inbox campaigns “a little less daunting.” Here's a preview of a topic I'm speaking about during @yourmembership #Xperience2014 next week: [link] #assnchat.
Whether you’re sourcing keynote speakers for your annual conference, seeking a new event management system, or looking for innovative ideas to tackle a community challenge, a well-written CFP is your first step toward success. Clear guidelines minimize the risk of misunderstanding. A detailed budget or cost breakdown.
Instagram has a number of innovative features that your organization can leverage, from Instagram Reels for video sharing to Instagram story polls to increase engagement. Make sure that all elements of your website are accessible by regularly reviewing the Web Content Accessibility Guidelines.
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The second phase included a complete overhaul of their website.
Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Develop your policies and processes: Establish clear policies and procedures for your membership site, including privacy policies, terms of service, member conduct guidelines, and dispute resolution processes.
Efficient administrative tasks, like automated billing and responsive support, coupled with clear member guidelines, also smooth out the experience. Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, emailmarketing, content marketing, and SEO.
Hear about insights and guidelines for success based on interviews with 300 leaders that will help you get out of your own way and accelerate your career and life. Learn what else you should be looking for and why innovation should be your biggest driver. Emma’s Top Email Design Tips. Tue 4/4 at 2 p.m. More info/register.
Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m. 1 CAE credit.
Evelien Aernaudts, Abbit Meeting Innovators. Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. Mark Cooper, IACC. Tue 4/27 at 12 p.m.
AI, automation, innovation). Learn about ethical standards and decision-making frameworks, the codes of ethics and their impact on associations, and how these codes serve as essential guidelines for maintaining integrity, transparency, and accountability. Location: Chicago IL. More info/register. More info/register. 1 CAE credit.
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