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Association Brain Food: 2.7.25

Reid All About it

– Developing Learner Personas with Member Insights Learn how VPPPA transformed their approach to member feedbackshifting from traditional surveys to conversational engagement. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Wed 2/19 at 2 p.m.

Chicago 275
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

You can also collect data via brief polls and surveys, member portal forms, and after renewal. Associations that found ways to collect home addresses and secondary email addresses kept in touch during the pandemic with members who were working from home and who lost or changed their jobs. Encourage members to update their profiles.

Report 175
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Association Brain Food Weekly: 10.11.19

Reid All About it

Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colleagues.”. . – But where does education fit-in? 1 CAE credit.

DC 50
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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.

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Association Brain Food Weekly: 7.28.17

Reid All About it

Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Duration: 2 hours. More info/register.

Chicago 150
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key. However, due to the nature of current social distancing guidelines, we might not be able to host these types of gatherings until later in 2021.