Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

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Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. They’re either dumped in your Junk folder or rejected outright.

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Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well.

Marketing 196

Marketing How To Email Marketing Tips 196

Association Success

NOVEMBER 5, 2020

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

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Communications How To New York Guidelines 262

Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events!

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Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. A great re-engagement campaign can win back those who have lost interest for whatever reason. A few ideas from Kerri Karvetski’s We Want You Back!

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Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

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WBT Systems

AUGUST 29, 2017

Next, figure out how to connect the influencer to one of your educational programs. How can your association use testimonials? Use them in email marketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Add them to your course catalog.

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Marketing How To Course Discount 192

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. Learn More and Get Your All-Access Pass Now. Registration for this series is $199 or FREE with an All-Access Pass.

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Email Marketing Marketing Sample Newsletter 93

MemberClicks

APRIL 3, 2025

If youre ready to find out what a membership funnel is, why it matters, and how to do it, youve come to the right place. After all, if no one knows you exist, how can you expect to draw new members? No matter how excellent your most recent Chamber of Commerce networking event was, youve got to let people know how to get on board.

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How To Software Content Review 52

Membersuite

JULY 16, 2021

Make sure your AMS can integrate with the other systems where data resides, like your learning management system, event platform, email/marketing platform, and online community. Teach data users how to create and pull reports. The post How to Ensure Your AMS Reports Include The Right Data appeared first on MemberSuite, Inc.

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Reid All About it

FEBRUARY 7, 2025

eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Microlearning.

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Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 21, 2025

Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.

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Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience . Download it now.

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Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

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NJ Email Marketing System Education 258

Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. The Power of Suggestion: How to Get and Gain Influence. More info/register.

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Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Read more. Read more.

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EventMobi: Association Events

SEPTEMBER 28, 2023

How Do I Create a Member Directory? Ready to learn how to create a member directory for your organization? You may also want to create a tutorial for members on how to use the directory. WildApricot also offers some other features like email marketing. Encourage them to join and update their information regularly.

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Directory Organization How To Social Media 147

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

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How To Examples Member Experience Social Media 148

Nimble AMS

SEPTEMBER 20, 2021

For example, Nimble AMS offers the following integration options: Your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems. You can have the Nimble AMS team build integrations for you.

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Reid All About it

DECEMBER 6, 2024

Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.

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Content Strategy Education Revenue 213

Higher Logic

MARCH 29, 2018

But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. For now, follow these quick tips to produce stellar email copy: 1. Test and refine.

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Email Marketing Content Marketing Examples 209

Reid All About it

NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Certificate System Dallas Recruitment 370

EventMobi: Association Events

OCTOBER 19, 2023

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! 7 Membership Drive Ideas to Broaden Your Reach Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? PST spot !

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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Email Marketing North Carolina New Jersey DC 150

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. Discover how an effective transformation is led from the top and uncover critical tactics to accelerate your journey. They won’t.

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Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. Where Should You Start with Email Authentication?

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eBook Email Marketing Report Tools 176

Email Maven

MAY 14, 2024

We had a great conversation around the challenges we faced, and staff still face today, and how to combat them. Listen and get ideas for: Accomplishing a lot with a small email marketing team. Effectively introducing email automation. Gaining insights from email metrics.

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Tips Email Marketing Member Engagement Team 130

Smooth The Path

DECEMBER 12, 2019

When you see that members are not opening the emails you are sending, try the sunny and funny framework. Related: How much email is too much email for members? How to improve email engagement at your association. Members do not have time to engage with their association.

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How To Email Marketing Member Experience Marketing 109

Nonprofit Marketing Guide

JULY 1, 2020

Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. Sales ends July 6th. Learn More and Register.

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Discount Content How To Newsletter 89

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

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.orgSource

NOVEMBER 11, 2024

But for these tools to be used effectively, staff need to understand how to harness them. Develop data-driven marketing strategies that resonate with different member segments. This includes understanding the potential of these tools as well as how to implement and monitor them effectively. Here’s how to get started: 1.

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Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Maybe It’s Your Marketing.

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Blended Learning Email Marketing Revenue Education 39

Higher Logic

DECEMBER 5, 2019

There are various reasons why you shouldn’t send emails to purchased lists: No permission. Read 4 Tips for Maximizing Deliverability for guidance on how to monitor your open rate, review your bounces, know and segment your audience , and keep your lists engaged. Link shorteners will hurt your email delivery. Poor delivery rates.

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Email Marketing Tips Marketing Content 156

Reid All About it

DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. The Power of Suggestion: How to Get and Gain Influence. Wishing you all a Merry Christmas!

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