Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budgeting well means accounting for more than just the price tag; it includes the total cost, from implementation to staffing resources and long-term maintenance.

How To 197

How To Cost Price Project 197

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Providing resources to chapter leaders. How to set up Google Analytics.

Washington 285

Washington Video Social Media DC 285

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. I will share some newsletter and social media ideas as well as other helpful resources.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

MemberClicks

APRIL 3, 2025

If youre ready to find out what a membership funnel is, why it matters, and how to do it, youve come to the right place. After all, if no one knows you exist, how can you expect to draw new members? No matter how excellent your most recent Chamber of Commerce networking event was, youve got to let people know how to get on board.

How To 52

How To Software Content Review 52

Reid All About it

OCTOBER 4, 2024

The weekly list of free educational events and resources for the association community… “ As long as autumn lasts, I won’t have enough hands, canvas or colors to paint the beautiful things that I see.” Learn how to create high-quality text, image, video, and other content through hands-on time in class. Association AI.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Tax reform threat.

Content 213

Content Strategy Education Revenue 213

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Certificate 370

Certificate System Dallas Recruitment 370

Higher Logic

JUNE 4, 2019

Because learners often assume the resources will always be there for them, so there’s no rush to engage. How to Use Virtual Events to Promote eLearning Programs. Resource: 6 Key Features of the Best Learning Management Systems. Resource: How Engagement Tools Improve Association Event Management. Why is this?

Learning Management System 214

Learning Management System Content Course Resources 214

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

NOVEMBER 11, 2024

But for these tools to be used effectively, staff need to understand how to harness them. Develop data-driven marketing strategies that resonate with different member segments. This includes understanding the potential of these tools as well as how to implement and monitor them effectively. Here’s how to get started: 1.

Tools 88

Tools Technology Strategy Innovation 88

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

EventMobi: Association Events

SEPTEMBER 28, 2023

Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Your association’s membership listing is a centralized resource of contact information and membership status. How Do I Create a Member Directory?

Directory 147

Directory Organization How To Social Media 147

Higher Logic

JANUARY 27, 2020

How Jennifer is movin’ and shakin’ in the community industry: One word: data. Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

.orgSource

DECEMBER 17, 2024

However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems. AI bridges this gap, providing the tools to engage each member individually without straining internal resources. The result? More meaningful connections, a higher likelihood of renewal, and increased member loyalty.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

EventMobi: Association Events

OCTOBER 19, 2023

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! 7 Membership Drive Ideas to Broaden Your Reach Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? PST spot !

How To 130

How To Discount Social Media Software 130

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: What is an Online Community?

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

FEBRUARY 4, 2020

Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Member Engagement Tools 287

.orgSource

FEBRUARY 4, 2025

Here are three signs to watch for and tips on how to turn things around. Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement.

Technology 88

Technology Member Engagement Tools System 88

Reid All About it

OCTOBER 21, 2022

The weekly list of free educational events and resources for the association community…. How will you identify and prepare them for this role? Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. Survey invite. Association podcasts. Content clutter.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

SEPTEMBER 13, 2024

The weekly list of free educational events and resources for the association community… On my calendar. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Join me at the virtual.orgCommunity Solutions Day on Wednesday, September 18. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. The Power of Suggestion: How to Get and Gain Influence.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register.

Survey 264

Survey Strategy Project Education 264

WBT Systems

JULY 25, 2017

Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Facility with getting new technology to work : How likely people are to get someone else to set up new devices for them or show them how to use new devices. Describe how you keep personal information secure.

LMS 218

LMS Mooc Course Education 218

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

San Diego 259

San Diego Strategy Conference eBook 259

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Your online community is a fantastic resource to encourage those who haven’t registered for the event to register sooner, rather than later.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

DECEMBER 5, 2019

There are various reasons why you shouldn’t send emails to purchased lists: No permission. Read 4 Tips for Maximizing Deliverability for guidance on how to monitor your open rate, review your bounces, know and segment your audience , and keep your lists engaged. Link shorteners will hurt your email delivery. Poor delivery rates.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing. Hybrid online courses. Blended learning.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful? Marketing Automation. before you buy it.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

SEPTEMBER 20, 2024

The weekly list of free educational events and resources for the association community… On my schedule. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Tue 9/24 at 12 p.m. Microlearning.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

OCTOBER 7, 2016

Wouldn’t that be a valuable resource for young professionals and other people in career transition? Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit. Learn about CMP test requirements and the resources MPI has available to help you accumulate and track your clock hours. Just an idea. More info/register. Host: BDO USA, LLP.

Mooc 212

Mooc Certificate DC millennials 212

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

MARCH 23, 2018

The weekly list of free educational events and resources for the association community… You’re smart and self-aware, so you can tell the difference between perception and reality, right? He explains how confirmation bias can wreak havoc with your technology project. Don’t be so sure, says Tobin Conley, CAE, of DelCor.

Case Study 45

Case Study Email Marketing DC Washington 45

Higher Logic

OCTOBER 25, 2018

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. Check out the resource below for where to start, and keep reading for more details on each tool: 3 Questions to Ask Yourself Before Purchasing New Association Technology.

Tools 176

Tools Member Experience Software Marketing 176