Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Offer a special incentive to come back.

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Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Read more. Read more.

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Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

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OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. Discover how an effective transformation is led from the top and uncover critical tactics to accelerate your journey. They won’t.

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

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NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 76

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Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.

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Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience . Download it now.

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OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Maybe It’s Your Marketing.

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Higher Logic

JUNE 4, 2019

How to Use Virtual Events to Promote eLearning Programs. While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Resource: 3 Types of Online Learning Experiences Association Members Love (And How to Provide Them). Let’s dive right in.

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.orgSource

FEBRUARY 4, 2025

To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Here are three signs to watch for and tips on how to turn things around. This slows down operations and increases the risk of errors.

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Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year?

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MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. Explore how to build a personal brand that showcases you as an expert.

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive? PST spot !

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AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

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JANUARY 26, 2024

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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JUNE 10, 2022

Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Learn how to attract and recruit qualified, diverse candidates in a competitive talent market and navigate DEI during the Great Resignation.

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Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 52

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Reid All About it

MAY 12, 2023

No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. More info/register. 1 CAE credit. More info/register.

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AUGUST 6, 2021

Remember how excited you were when first introduced to Slack or Asana? And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. This is going to make life so easy! Hang tight, help is on the way.

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MAY 29, 2020

Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. How to Go Virtual (While Still Creating an Engaging Experience). Stay safe, stay well, take care. 1 CMP credit.

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

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Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

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Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. Callie Walker at MemberClicks wrote a step-by-step guide for association professionals on how to advertise on LinkedIn. A really good list of email marketing best practices. TechCrunch ).

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SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Member/customer engagement.

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Higher Logic

FEBRUARY 4, 2020

Tip: Integrate your communication tools and ensure that you and your team have a clear understanding of how to effectively use each of them to benefit your association’s members and achieve specific goals, such as personalized content delivery and improved web tracking. Tip: Use marketing automation to improve targeted communications.

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Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

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FEBRUARY 15, 2019

Wondering how to get the most out of your AMS’ member portal? Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. How to Create an Analytics Strategy & Roadmap. 1 CAE credit.

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DECEMBER 9, 2022

How to Create a Member-Centric Community. Learn how (and why) to put members at the front, right, and center of your community, how to create an intentional human-focused user experience, how to map your members’ community journeys, and best practices for harnessing storytelling and user-generated content. 1 CAE credit.

Colorado 39

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OCTOBER 7, 2016

Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Find out how to use the metrics from your mobile app to justify the investment in and show the business value of your event. More info/register. 1 CMP credit.

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MARCH 4, 2022

He’s not just tearing things apart; he also suggests how to improve the hiring process. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments , taking risks together, and making faster progress toward mutual goals. Change Management: How to Seek the Path of Most Resilience.

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. How to get volunteers excited? Quick hits.

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