Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Offer a special incentive to come back.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. When Virtual Meets In-Person: How to Run a Successful Hybrid Event.

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Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

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OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. WBT Systems explains how to eliminate and prevent learning content clutter. Discover how an effective transformation is led from the top and uncover critical tactics to accelerate your journey. They won’t.

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Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

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NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.

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LMS Revenue Certificate Content 264

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience . Download it now.

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Reid All About it

OCTOBER 28, 2022

Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Learn how to identify the nine competencies every facilitator should know and incorporate into the meetings they lead. Maybe It’s Your Marketing.

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Reid All About it

APRIL 30, 2021

Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you. Learn how to put it all together virtually or live. Come ready to share stories, ask questions and get real deep about how to use engagement data. Fri 4/30 at 2 p.m. 1 CAE credit.

Education 354

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Higher Logic

JUNE 4, 2019

How to Use Virtual Events to Promote eLearning Programs. While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Resource: 3 Types of Online Learning Experiences Association Members Love (And How to Provide Them). Let’s dive right in.

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Reid All About it

MAY 14, 2021

Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Issues Management for Government Affairs – How to do More with Less.

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.orgSource

FEBRUARY 4, 2025

To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. Here are three signs to watch for and tips on how to turn things around. This slows down operations and increases the risk of errors.

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Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year?

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Social Media Member Engagement Tools Revenue 254

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Discuss, assess, and learn how to expand your government affairs reach by leaps and bounds with effective coalition building. Explore how to build a personal brand that showcases you as an expert.

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

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Reid All About it

JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Learn how to be prepared to negotiate additional goods and services. Know how to be smart when requesting concessions. Duration: 1 hour.

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GrowthZone

MAY 17, 2017

You can also close this sale purely with digital marketing. Ask for the bigger sale as part of your email marketing sequence. He has taught social media, digital marketing, and technology strategies to business audiences from around the world. Did they purchase the larger product, service, or membership?

How To 112

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. how to design hero images.

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive? PST spot !

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Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.

Price 150

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JUNE 30, 2023

Non-dues revenue partners. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships.

Chicago 207

Chicago Education Revenue Newsletter 207

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

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JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

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Reid All About it

NOVEMBER 8, 2019

Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Five Plays for Click-Worthy Email Marketing. Host: KiKi L’Italien, founder, Amplified Growth.

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Reid All About it

JANUARY 26, 2024

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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Reid All About it

JUNE 10, 2022

Plan to attend a lively discussion on how to find your, your team’s and your organization’s underlying purpose. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Learn how to attract and recruit qualified, diverse candidates in a competitive talent market and navigate DEI during the Great Resignation.

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Reid All About it

MAY 12, 2023

No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. More info/register. 1 CAE credit. More info/register.

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AUGUST 6, 2021

Remember how excited you were when first introduced to Slack or Asana? And then the notifications, emails, messages, pings, dings and bings kept coming. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. This is going to make life so easy! Hang tight, help is on the way.

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Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 11 a.m. 1 CAE credit.

Technology 370

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Reid All About it

MAY 29, 2020

Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation. How to Go Virtual (While Still Creating an Engaging Experience). Stay safe, stay well, take care. 1 CMP credit.

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Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

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Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

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Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. Callie Walker at MemberClicks wrote a step-by-step guide for association professionals on how to advertise on LinkedIn. A really good list of email marketing best practices. TechCrunch ).

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