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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. How to calculate your association’s member retention rate.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information. Never store the same information in more than one system, that’s just asking for trouble. Take advantage of the data in all your different systems.

Report 175
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Association Brain Food: 10.4.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.

NJ 258
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Association Brain Food: 2.21.25

Reid All About it

Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.

Arlington 258
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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

How To 197
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Association Brain Food: 2.7.25

Reid All About it

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275