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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. How to calculate your association’s member retention rate.
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.
Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information. Never store the same information in more than one system, that’s just asking for trouble. Take advantage of the data in all your different systems.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI. Content strategy.
Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. GrowthZone explains how to drive members to your community platform. Online community.
That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, emailmarketing, marketing automation platform or Google Analytics.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.
Next, figure out how to connect the influencer to one of your educational programs. How can your association use testimonials? Use them in emailmarketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Add them to your course catalog.
Here are three signs to watch for and tips on how to turn things around. Outdated Technology and Manual Processes In todays digital-first world, outdated systems and manual processes are often the first red flags. Slow or Inflexible Technology : Are your current systems slow, crash-prone, or difficult to update?
One of the most effective ways to put your association on a solid footing for digital transformation is to use association management software (AMS) that’s flexible enough to integrate easily with other apps and systems. Look for an AMS system that gives you a wide range of options for integrating with third-party applications and services.
But for these tools to be used effectively, staff need to understand how to harness them. Develop data-driven marketing strategies that resonate with different member segments. AI and Automation AI is transforming how associations operate, but it’s only effective when used correctly. Here’s how to get started: 1.
Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. BackPocket Agency explains why you need a content strategy and how to create one.
How Do I Create a Member Directory? Ready to learn how to create a member directory for your organization? Do you need a spreadsheet, a website, or an association management system (AMS)? You can use a spreadsheet and form, AMS, or CRM system to organize your data. Need some inspiration? Contact us to learn more!
WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Hybrid online courses.
How to Use Virtual Events to Promote eLearning Programs. Resource: 6 Key Features of the Best Learning Management Systems. Resource: 3 Types of Online Learning Experiences Association Members Love (And How to Provide Them). But, they also like consuming live content where they can ask questions and get involved with discussions.
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Linda Bowers, CTO, WBT Systems. More info. (1
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.
WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. Hiring lifelong learners.
Last month, I attended eM+C’s All About Email LIVE! emailmarketing conference. A whole day dedicated to improving email? “Emailmarketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.
WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits.
Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Linda Bowers, CTO, WBT Systems. More info. (1
For your analytical needs: Google Analytics : Do you know how to check where your website visitors came from? Or how long they stayed on your site? Salesforce : Salesforce is a customer relationship management system, helping you keep track of your prospect and customer data. Use Mail Tester to get a spam score.
However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems. Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. The result?
WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development. Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of emailmarketing best practices.
A single system to run your organization Your membership management software should allow you to start with the functionality you need and add modules as you need them. TIP: Aptify membership management software by Community Brands provides a wide range of applications in one system to support large, complex associations and unions.
They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.
How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! The SMART Goal system helps you build goals that are: Specific Measurable Achievable Relevant Time-bound Setting ambitious but attainable goals builds morale for your team and helps flesh out your campaign strategy.
WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Find out how to avoid unapproved miscellaneous charges, and contract wording needed to protect the meeting sponsor under the new privacy laws, and much more. 1 CAE credit. More info/register.
Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. If you’re automating your emailmarketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. What are we doing to ensure our systems work together? Need inspiration?
If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit.
In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Stay safe, stay well, take care. Fri 5/29 at 1 p.m. –
Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. Good stuff. Users group. Non-dues revenue partners.
All-in-one AMS software provides these tools in a full event management system. It works alongside your membership database and marketing tools, allowing you to manage and personalize all of your events through the same system. Method #5) EmailMarketing. Method #2) Event Experience.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas.
WBT Systems suggests ten ways to invest more time in activities that will help you grow personally and professionally. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you. Quick hits.
Wondering how to get the most out of your AMS’ member portal? Let’s stop talking about “soft” skills, says WBT Systems (and many others). Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Find out how to create exposure and drive traffic to your association through chapters. More info/register.
Confidence in using computers : How confident people are using computers and mobile devices to accomplish tasks online. Facility with getting new technology to work : How likely people are to get someone else to set up new devices for them or show them how to use new devices. Moving Members Along the Digital Readiness Spectrum.
If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of emailmarketing communications.
EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and emailmarketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Tue 5/3 at 1 p.m.
EDT* – 10 Website Design and EmailMarketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and emailmarketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Tue 5/3 at 1 p.m.
Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. WBT Systems explains why spaced learning works and how you can build it into your online learning programs. Learning Is a Behavior: How to Improve Educational Outcomes through Interventions.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. – How to Capture Fresh Member Profile Data and Make It Actionable. They buy relations, stories, and magic.”
Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.
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