Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Nonprofit Marketing Guide

DECEMBER 8, 2022

Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Nonprofits still have lots of tactics to try when growing their email lists organically. Agree or disagree?

Email Marketing 86

Email Marketing Marketing Survey Report 86

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. 2021 Nonprofit Communications Trends Survey.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance. Where does your email marketing program stand on these criteria? (If

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Washington 285

Washington Video Social Media DC 285

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Run one now so they can be on your engaged list when your campaign starts. A few ideas from Kerri Karvetski’s We Want You Back!

Email Marketing 96

Email Marketing How To Marketing Discount 96

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? Test and refine. Double-check the copy. Bonus: personalize it.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Nonprofit Marketing Guide

FEBRUARY 3, 2022

In response to these concerns, Apple has implemented new email privacy rules , Google is making cookies go away , and governmental privacy protections like GDPR will continue to grow. ZERO-PARTY DATA: Data shared by the person directly with you via setting preferences, completing surveys, etc. Email Registration.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. How do you get people to open your emails, let alone read them? The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014.

Marketing 100

Marketing Email Marketing Report Survey 100

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

NOVEMBER 11, 2024

In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.” Develop data-driven marketing strategies that resonate with different member segments.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

OCTOBER 21, 2022

Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Nonprofit Marketing Guide

MARCH 7, 2012

On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. Last year, I worked on a survey of friends and family of missioners serving with Franciscan Mission Service.

Survey 74

Survey Newsletter Content Email Marketing 74

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. I generally suggest to clients to think about including it in their marketing/campaign mix.

Marketing 100

Marketing Survey Email Marketing Cost 100

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. Email came in as the second-best way to improve member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Nonprofit Marketing Guide

MAY 18, 2012

She is conducting a brief survey to help her identify the messaging and marketing topics you want to master and the skills you’d like to strengthen. It closes June 7th so share your ideas and take the survey now. Mobile Marketing. Nonprofit Marketing Training. Here are your Mixed Links… Messaging.

Marketing 73

Marketing Social Media Email Marketing Survey 73

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

WBT Systems

JUNE 26, 2017

Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. The challenge goal(s) will guide your content development and your marketing copy. Email marketing campaigns.

Member Engagement 161

Member Engagement LMS Education Discount 161

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete.

Technology 88

Technology Member Engagement Tools System 88

Higher Logic

JUNE 4, 2019

Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way. Offer resource links to other courses and content within the webinar platform and on the webinar registration page.

Learning Management System 214

Learning Management System Content Course Resources 214

Nonprofit Marketing Guide

JUNE 10, 2021

But this further signals that relying on open rates is not the greatest way to judge whether your email marketing is working or not. These are tracked differently than opens because the person actually leaves the email program to go somewhere on the web, which can be tracked in different ways, including your website’s analytics.

Email Marketing 131

Email Marketing Software Survey Marketing 131