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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Answers to Common Email Marketing Questions (Vol. 2)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. 2) appeared first on Higher Logic.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

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Important Changes to Association Email Marketing

GrowthZone

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Send emails from different, authenticated email addresses.

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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

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Increase ticket sales with these 7 email marketing strategies

Event Industry News

Digital marketing is an incredibly fast changing beast, there always seems to be a new way to reach new audiences. Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. Use a Strong Platform.