Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

YourMembership

MARCH 2, 2020

An AMS system with modern event technology built in can make your association’s event planning easier. There’s no need to struggle through event planning because you have a small staff.

Event Planning 221

Event Planning Technology System Email Marketing 221

YourMembership

JANUARY 11, 2012

Technology. What Technology Makes the Must-Have List? Working in a technology company means we have a lot of early adopters. I recently asked this group of experts what technology they couldn’t live without. What technology (app, software, website, gadget, etc.) News + Press. Management Team. The cell phone.

Technology 150

Technology Software Social Media Price 150

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

San Jose 369

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Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Higher Logic

APRIL 26, 2018

I like to think of myself as pretty tech savvy, but sometimes one just needs to bite the bullet and actually go through a little training or a tutorial to fully reap the benefits of a new gadget, technology, or upgrade. Research is an absolute truth if you’re shopping around for a new marketing automation platform.

Marketing 197

Marketing Team Software Class 197

YourMembership

MARCH 2, 2020

An AMS system with modern event technology built in can make your association’s event planning easier. There’s no need to struggle through event planning because you have a small staff.

Event Planning 195

Event Planning Technology System Email Marketing 195

Higher Logic

JUNE 14, 2018

How can we keep up with the technology world but also filter out the things that aren’t useful? That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

OCTOBER 4, 2024

Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. If you’re stuck in a “click here” rut, give these call-to-action alternatives from Email Maven a try. . Content strategy. 1 CAE credit.

NJ 258

NJ Email Marketing System Education 258

Reid All About it

MAY 7, 2021

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. I found myself saying “Yes!” Virtual audience.

St. Louis 370

St. Louis Technology Strategy Products 370

Nimble AMS

JULY 18, 2023

9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. AI-driven, real-time personalization. User-generated personalization.

Member Experience 128

Member Experience Technology Social Media Software 128

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. This ensures no member is deterred due to an unfamiliar, inconvenient website regardless of the technology they’re visiting it through.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

APRIL 30, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Project Strategy Education 264

Association Adviser

APRIL 12, 2016

When deciding how frequently to send email, consider these five factors that impact how often members will want to hear from you. The post Email Marketing: Finding a Frequency that is Just Right. For more about this topic, click on the headline.

Email Marketing 60

Email Marketing Marketing Communications Technology 60

Reid All About it

NOVEMBER 20, 2020

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Presenters: Heba Mahmoud, senior manager, diversity initiatives, Consumer Technology Association.

Certificate 370

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OCTOBER 21, 2022

iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Host: Brandt Krueger, founder, Event Technology Consulting. Survey invite.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Run Networking/Online Career Fairs Virtually. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?

Email Marketing 176

Email Marketing eBook Report Marketing 176

YourMembership

MARCH 2, 2020

An AMS system with modern event technology built in can make your association’s event planning easier. There’s no need to struggle through event planning because you have a small staff.

Event Planning 30

Event Planning Technology System Email Marketing 30

Aaron Wolowiec

JULY 28, 2015

Lesson here: People are suffering from email fatigue, so as an association marketer, your job is tough. How do you get people to open your emails, let alone read them? The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. “The

Marketing 100

Marketing Email Marketing Report Survey 100

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Theresa Kramer-Burgess, CAE, marketing and communications consultant.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Simon’s current role: Director, Membership and Community at the International Society for Technology in Education (ISTE). Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No.

Communications 287

Communications Tips Content Tools 287

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ). 1 CAE credit.

DC 50

DC Washington Content Education 50

YourMembership

AUGUST 6, 2015

And to get things hopping in Detroit, we are announcing a new strategic partnership with Informz , a leading provider of email marketing and marketing automation for the association market. YM gets it…they absolutely get it.”. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit.

Detroit 150

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. CAE credit. More info/register.

Email Marketing 175

Email Marketing Social Media Library millennials 175