Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. This way, you can scale your engagement efforts for increased success.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

FEBRUARY 7, 2025

Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

DECEMBER 6, 2024

From transforming member experiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization. Lead facilitator: DeeJay Hastings, CAE, Executive Consultant, Lewis Association Consultants Fri 12/13 at 2 p.m. 2025 Gear Up!

Content 213

Content Strategy Revenue Education 213

Reid All About it

MAY 3, 2019

Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Leverage Data to Drive Member Engagement.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

MAY 29, 2020

Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”.

Social Media 254

Social Media Member Engagement Tools Revenue 254

.orgSource

DECEMBER 17, 2024

Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Higher Logic

OCTOBER 25, 2018

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176

Tools Member Experience Software Marketing 176

.orgSource

NOVEMBER 11, 2024

Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways.

Tools 88

Tools Technology Strategy Innovation 88

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register. 1 CAE credit.

Price 150

Price Social Media Email Marketing Case Study 150

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 131

Software Member Experience Association Management Technology 131

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.

Member Experience 112

Member Experience System Email Marketing Examples 112

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

Technology 370

Technology Strategy St. Louis System 370

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.

Survey 264

Survey Strategy Project Education 264

Reid All About it

MAY 14, 2021

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

OCTOBER 21, 2022

Member Journey Maps: Your Association’s Secret Weapon to Driving Adoption, Engagement and New Revenue Initiatives. Learn how to leverage various association technologies to create a winning member journey map, to understand members, solve problems, influence decisions, and create member value. . More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To ensure you meet your members’ needs and deliver the best MX, invite members to your leadership table. Download now.

Leadership 110

Leadership FAQ Member Engagement Member Experience 110

Nimble AMS

SEPTEMBER 20, 2021

It’s time to think, plan, and build digitally so you can work more efficiently, deliver a better member experience, and remain resilient no matter what the future brings. While many organizations are still playing catch-up, digital transformation is accelerating. AMS integration: A solid foundation for the future . Get started today.

How To 100

How To Email Marketing Software System 100

Reid All About it

SEPTEMBER 13, 2024

Member experience. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members. to 1:30 p.m.

LMS 270

LMS Revenue Certificate Content 270

Socious

DECEMBER 14, 2016

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the member experience. Method #5) Email Marketing.

Software 100

Software How To Tips Member Experience 100

Nimble AMS

DECEMBER 11, 2022

Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.

Recruiting 128

Recruiting Recruitment Social Media Member Experience 128

Membersuite

JULY 16, 2021

You should be able to tell members’ and customers’ exactly how you use every piece of data in their record. Ideally, that answer has something to do with better understanding their needs and interests so you can provide a stellar member experience and deliver the products and services they need.

Report 175

Report How To Committee System 175

Reid All About it

NOVEMBER 2, 2018

Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Your members expect the same convenient online experience with your association that they’ve come to expect in most other areas of their lives. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools LMS 38

Aptify

NOVEMBER 5, 2020

Make sure they know who to contact at your organization or where to go online if they have questions or would like to give feedback about their member experience. If you need new members to do something, be sure to state clearly what you need them to do and why. Personalize the member experience whenever you can.

How To 148

How To Examples Member Experience Social Media 148

Reid All About it

NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Building a Member-Centric Culture with Online Community.

Social Media 39

Social Media Revenue Washington DC 39

GrowthZone

JUNE 21, 2021

Email marketing. Email marketing. Today, the focus has moved toward member experience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform. Campaigns and email marketing. Member app. Website CMS. CC-Assist.

System 148

System Software Directory Membership Management 148

Nimble AMS

SEPTEMBER 6, 2024

Many associations choose a CRM platform and an AMS to track member interactions, streamline membership processes and payments, gain insights on membership trends, and enhance the member experience. Salesforce is the leader in CRM and service, making Salesforce CRM an ideal platform for a modern AMS.

Software 97

Software Member Experience Innovation System 97

Higher Logic

JANUARY 31, 2019

Software tools that gather behavioral data, like online communities , are extremely valuable as you seek to understand and retain your younger members. If you know from their email clicks that younger members are consistently interested in information about mentorship programs, you have valuable data to tailor your strategy.

Communications 184

Communications millennials Tips Software 184

Protech

FEBRUARY 26, 2025

Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best member experiences possible without spending excessive time and effort on the program.

Membership Management 52

Membership Management Software Directory Price 52

Reid All About it

MAY 29, 2020

Personalization vs. Control in Email Marketing Content. Learn how best to apply personalization and control in email marketing communications, the pros and cons of each strategy, and what it means to find “an appropriate balance” and how to implement it. How to Collect and Leverage Member Data. Thu 6/4 at 1 p.m.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

SEPTEMBER 30, 2022

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange.

Blended Learning 41

Blended Learning Education Software Marketing 41

Nimble AMS

JUNE 3, 2020

Personalized experiences created by your AMS. Using a platform-based AMS, associations can personalize the member experience in multiple ways. To give members what they want from the very beginning, consider adding a live chat option to your association’s website. Smart, automated email marketing.

How To 78

How To Member Experience Email Marketing Technology 78

MemberClicks

FEBRUARY 9, 2023

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

Strategy 98

Strategy Marketing Tips Email Marketing 98