Associations Now

NOVEMBER 18, 2019

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Feel free to go slightly more in-depth than you would on social media, but make sure your newsletters are still easily scannable for busy members.

Organization 270

Organization LMS Software Social Media 270

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Nonprofit Marketing Guide

JULY 16, 2024

We recently presented a new webinar on modern nonprofit email newsletter designs. We looked at more than a decade of nonprofit email newsletter designs and compared those to best practices today, which was very eye-opening for many participants. Are you still emailing like it’s 2020, 2017, or even 2012?

Newsletter 90

Newsletter Tips Video Maine 90

Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

Newsletter 90

Newsletter Process Products United States 90

Wild Apricot

AUGUST 1, 2008

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Newsletter 150

Newsletter Email Marketing Organization Marketing 150

Nonprofit Marketing Guide

NOVEMBER 17, 2020

Knowing where the email came from. In general, you want to consistently send from the same names and addresses, and you should also avoid generic role-based email addresses like newsletter@ or info@. And regardless of the actual email address used, be sure to fill in the From Field with a name that readers will recognize.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

FEBRUARY 11, 2025

Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches. The report notes that email marketers are making more use of generative AI in developing content for email campaigns, but suggests that its applications could be broader.

Report 59

Report Email Marketing Content Newsletter 59

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Nonprofit Marketing Guide

FEBRUARY 3, 2022

How will it allow you to personalize the email content you send out? Email Registration. When you have people sign up for your newsletter or other emails, you are collecting zero-party data. The post How Nonprofits Can Collect More Zero-Party Data for Email Marketing appeared first on Nonprofit Marketing Guide.

Email Marketing 65

Email Marketing Marketing Survey Software 65

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Multiview

SEPTEMBER 15, 2022

Your association newsletter is one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. That said, is your newsletter staying top of mind to your readership?

Newsletter 52

Newsletter Email Marketing Education Marketing 52

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter System 52

Higher Logic

NOVEMBER 27, 2018

You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

Marketing How To Email Marketing Tips 196

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Requirements: ? Minimum experience of two years in the tasks described above, especially in technology, B2B or SaaS companies. ?

Content 129

Content Press Release Case Study Email Marketing 129

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters.

Newsletter 189

Newsletter Examples Maine Content 189

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Fíonta shares a bunch of ideas for thanking your volunteers and cultivating an organizational habit of gratitude. Josh Spector ). Dreading a winter lockdown? Learn to love walking in the rain. Melissa Harrison, The Guardian ).

Certificate 370

Certificate System Dallas Recruitment 370

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Multiview

FEBRUARY 2, 2022

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

Newsletter 52

Newsletter Tips Process Marketing 52

Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. This morning, I thought, why not share it here too? So here goes.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Association Success

NOVEMBER 10, 2020

Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. To earn the privilege of a consistent open rate, your newsletter must be essential to subscribers’ overall media diet. Start by making your newsletter a consistent part of subscribers’ routine.

Content 134

Content Social Media Newsletter Video 134

Email Maven

JANUARY 12, 2025

Email Colors Colorin emails are great, when you use them, make sure they are a dark color and have a high contrastlevel compared to the background. Some other tips: Headlines and Sub Headlines are great in newsletters and longer emails. Hyperlinks should be in a bold-dark- on brand color.

Email Marketing 52

Email Marketing Tips Marketing Newsletter 52

Achieve

MAY 21, 2019

With these 8 tips, you can elevate your marketing strategy and make this year’s event, whether it be a gala, a conference, or charity event even more successful. When you send an email to a supporter, whether it’s an invitation to your event or a monthly newsletter, you only get one chance to make a good first impression.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation. Advocacy Programs. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Nonprofit Marketing Guide

JUNE 19, 2009

Tags: E-Newsletters Online Courses.

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

Nonprofit Marketing Guide

OCTOBER 22, 2018

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results.

Newsletter 84

Newsletter Email Marketing Maryland Communications 84

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. . More info/register. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Multiview

SEPTEMBER 22, 2022

Just as important as newsletter content and design , is the audience on the receiving end. Building a subscriber list is the best way to build a relationship with your prospective members and maintain it with current members.

Newsletter 52

Newsletter Content Email Marketing Marketing 52