Associations Now
SEPTEMBER 25, 2018
But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. The concept has gained momentum thanks to TinyLetter and has helped foster newsletter startups. It could be a way of turning outside member engagement into a form of light email marketing.
MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Higher Logic
MARCH 8, 2018
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
Association Adviser
AUGUST 20, 2024
Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.
Associations Now
NOVEMBER 18, 2019
Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?
Blue Sky eLearn
FEBRUARY 4, 2020
Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Feel free to go slightly more in-depth than you would on social media, but make sure your newsletters are still easily scannable for busy members.
Reid All About it
OCTOBER 11, 2024
Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting High-Impact Newsletters With AI Email newsletters remain the most effective way to stay connected with your members. Crafting newsletters that people want to read. The challenge?
Expert insights. Personalized for you.
111 
Let's personalize your content