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Podcast: How AI Can Revolutionize Your Email Marketing

Association Adviser

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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4 Email Marketing Tips Worth Embracing

Associations Now

But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. The concept has gained momentum thanks to TinyLetter and has helped foster newsletter startups. It could be a way of turning outside member engagement into a form of light email marketing.

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The Best Practices For Email Newsletters - Part 1

Multiview

Your association newsletter is one of the most beneficial pieces to your industry, especially for members and prospects to stay up to date on events, advocacy, continuing education, and more. That said, is your newsletter staying top of mind to your readership?

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Apple's Mail Privacy Protection Is A Help, Not a Hurdle For Email Marketers

Multiview

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?