Associations Now

DECEMBER 3, 2018

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. Their goal may be to inform the community about their activities.

Newsletter 89

Newsletter Process Products United States 89

Wild Apricot

AUGUST 1, 2008

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Newsletter 150

Newsletter Email Marketing Organization Marketing 150

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

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Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Many organizations offer a white paper in exchange for an email address.

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Higher Logic

APRIL 24, 2018

It’s made them some of the more creative and efficient organizations we’ve ever seen. If your organization gives out awards for top members or your most involved advocates, you can easily use your volunteer software to accept nominees. Then promote your program via email marketing to increase participation.

Tools 225

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Nonprofit Marketing Guide

FEBRUARY 3, 2022

FIRST-PARTY DATA: Data you collect based on behavior and transactions (donations, email clicks, website visits if integrated with your CRM, etc.). SECOND-PARTY DATA: When you use someone else’s first-party data, such as a partner organization sharing data from their list with you, or from a company like Google or Facebook. .

Email Marketing 65

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. If your organization has a webinar scheduled in the next few weeks, please send me the link. More info/register.

Email Marketing 150

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. If your organization has a webinar scheduled in the next few weeks, please send me the link. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

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Higher Logic

NOVEMBER 27, 2018

You should bring in as much data as you think you’ll need during the integration, but then, you can hone in on a few usable pieces of data to improve your marketing automation campaigns. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

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Reid All About it

JANUARY 29, 2016

You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Schedule it. Maybe 20 minutes a day, maybe an hour or two a week.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m. But do you?

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Chicago Mooc Education Newsletter 201

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Organizer: KiKi L’Italien, founder, Amplified Growth. Organizer: Associations Catalyzing Entrepreneurship.

DC 50

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Association Success

NOVEMBER 10, 2020

Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. To earn the privilege of a consistent open rate, your newsletter must be essential to subscribers’ overall media diet. Start by making your newsletter a consistent part of subscribers’ routine.

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Content Social Media Newsletter Video 134

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments? Organize volunteering opportunities. New Member Acquisition. Growing Non-Dues Revenue.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Achieve

MAY 21, 2019

Events are an important part of your organization’s yearly calendar. Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. The first thing that they’ll notice about your email when it gets delivered is the subject line.

Email Marketing 52

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Nonprofit Marketing Guide

OCTOBER 22, 2018

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

JUNE 19, 2009

Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing. Be yourself, but still represent your organization. Tags: E-Newsletters Online Courses. Self-taught? This webinar will fill in your gaps. July 1: The Personal/Professional Mix: Getting it Right in Social Media. Fear not the media!

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57

Candid

SEPTEMBER 28, 2022

Email provides a great opportunity to personalize messages and ensure relevance for your reader, which brings us to our first tip for more effective email campaigns. Personalize and segment email messages. Unlike social media posts, email marketing is unique in that each message can be personalized.

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Tips Email Marketing Strategy Social Media 119

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 93

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Listen: Young people simply aren’t jumping to join an organization with an online presence that looks like it’s from the 1970s.

Communications 184

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Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Get new members involved right away by asking them to get involved with your organization and connect with other members.

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Nonprofit Marketing Guide

AUGUST 23, 2012

My generic advice — knowing nothing about your organization — is monthly bare minimum and really more like twice a month. Over the last month (August 2012), I’ve surveyed nonprofits again specifically about their email newsletters (not all email, just what’s considered a newsletter).

Newsletter 82

Newsletter Case Study Communications Revenue 82

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Subscribe to Blog via Email. New episodes are posted by 1 p.m. every Monday.

Revenue 195

Revenue Strategy Video Education 195

Achieve

FEBRUARY 2, 2015

Mobile usage will only continue to rise, so you mind as well start catering to the market now. Some platforms even allow you to see what the mobile version looks like before you send your email. Don’t set yourself up to look like an outdated organization! MUST HAVE #3: AUTOMATIC THANK YOU EMAIL MAKE YOUR CONSTITUENTS FEEL LOVED.

Email Marketing 52

Email Marketing Marketing Software Content 52

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Julie Stuck, email strategist, Validity.

Blended Learning 41

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Reid All About it

JULY 7, 2023

. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. . More info/register. . More info/register.

Education 195

Education Tools Chicago Technology 195

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. The key to time blocking is organizing the tasks that need to be completed and then set aside a specific timeframe to focus only on those items.

Products 102

Products Email Marketing Recruiting Recruitment 102

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. You don’t have to be an ASAE member to attend this consultant-organized event. 1 CAE credit.

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LMS Revenue Certificate Content 264

WBT Systems

AUGUST 29, 2017

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Include their name, position, organization, and a photo alongside their testimonial so prospects can relate personally to them. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

OCTOBER 12, 2017

In addition to highlighting the benefits of powerful software, we’ll also give you some tips for implementing these tools at your own organization. One of the most comprehensive types of nonprofit technology, constituent relationship management (CRM) software is practically a necessity for managing your organization in today’s world.

Technology 179

Technology Strategy Software Tools 179

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . When you publish content that is full of facts, proven insights and specific details, your organization can build a reputation as a trusted source of information. Newsletters from beat journalists who break news about your industry.

Content 78

Content How To Newsletter Social Media 78

ISAE

FEBRUARY 4, 2025

Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association. Manage a content calendar.

Tools 40

Tools LMS Software Learning Management System 40