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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?

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Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. And, of course, volunteers might want a say in what goes inside your email newsletter.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Our tip : Instead of thinking about it as a giant project, get started with a single email and an automated follow-up, and see how that goes. You don’t need to have a “go big or go home” mentality to do well with marketing automation. Move from that into a bigger campaign. Mistake 4: Continuing to batch and blast.

Marketing 196
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Association Brain Food Weekly: 10.11.19

Reid All About it

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50
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Increase Member Engagement with an Online Learning Challenge

WBT Systems

During a challenge, a big project or goal is broken down into manageable daily chunks. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Association newsletters, blog posts, and other publications. Email marketing campaigns.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Siloed data is of no use.

Report 175
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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. . More info/register. 1 CAE credit.

Chicago 201