Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Nonprofit Marketing Guide

FEBRUARY 1, 2021

February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. We just released our annual Trends Report the go-to source for what’s really happening in the sector.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Nonprofit Marketing Guide

APRIL 19, 2012

On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Nonprofit Marketing Guide

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

Email Marketing 68

Email Marketing Marketing Newsletter Communications 68

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report. Did you know….

Newsletter 189

Newsletter Examples Maine Content 189

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Nonprofit Marketing Guide

MAY 2, 2023

Have you checked out the new report from NeonOne called The Nonprofit Email Report ? There are A LOT of great insights in the report, so it’s hard to narrow it down to just my favorite five, but here goes. The report breaks down why. Download the report and check out all of our nonprofit email advice too.

Report 85

Report Newsletter Marketing Email Marketing 85

Nonprofit Marketing Guide

DECEMBER 22, 2011

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. These are the Big Six of nonprofit communications.

Report 73

Report Social Media Email Marketing Communications 73

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

Chicago 201

Chicago Mooc Education Newsletter 201

Higher Logic

APRIL 24, 2018

Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. Then promote your program via email marketing to increase participation. Advocacy Programs. Event Planning and Hosting.

Tools 225

Tools Software Review Conference 225

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

MemberClicks

NOVEMBER 1, 2024

In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.

Content 52

Content Marketing Social Media Newsletter 52

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. A new report from the Pew Research Center, Digital Readiness Gaps , examines the attitudes and behaviors that make people unwilling and unprepared to pursue online learning.

LMS 218

LMS Mooc Course Education 218

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. And finally, The Things We Think Can Heal or Hurt Us.

Communications 93

Communications Sample Email Marketing Social Media 93

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Education Content 50

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

Communications 184

Communications millennials Tips Software 184

Nonprofit Marketing Guide

AUGUST 23, 2012

According to our 2012 Nonprofit Communications Trends Report, where we asked how often nonprofits planned to communicate in 2012 with supporters, 77% said they would email at least monthly (16% weekly or more often, 19% every other week, 43% monthly). Check out this post for more Nonprofit Email Marketing Stats.

Newsletter 82

Newsletter Case Study Communications Revenue 82

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Examples 52

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity. CAE credits.

Blended Learning 41

Blended Learning Education Software Marketing 41

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. Email platforms are next to useless if they do not have the kind of reporting that you want.

Email Marketing 52

Email Marketing Marketing Software Content 52

Nonprofit Marketing Guide

JULY 14, 2020

Back then, newsletter sends to our Hot segment, which was about 25% of our email list, had an average open rate of 64% ! As we reported last time, about 46% of our list falls into the Hot/Warm segments combined. mainly that our email marketing and engagement program as a whole is stable. That remains true today.

Newsletter 72

Newsletter Email Marketing Maine Tools 72

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Education 195

Education Tools Chicago Technology 195

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. Increase event registration and participation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

ISAE

FEBRUARY 4, 2025

While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Email marketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.

Tools 40

Tools LMS Software Learning Management System 40

Nonprofit Marketing Guide

JUNE 15, 2012

There has been some talk about print newsletters being irrelevant and a thing of the past. Fraser Green gives some things you should think about before making a decision on your newsletter. (For For another perspective, watch for upcoming e-clinic in September with Tom Ahern on raising money with print newsletters.). (For

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

JUNE 4, 2012

If you are stuck on what to include in your next newsletter or blog post, sign up now. I’m teaching two webinars over at CharityHowTo.com this month: Writing Nonprofit Thank You Letters that Inspire Future Gifts and How to Report Back to Donors: From Newsletters to Annual Reports. Live Webinars.

Charlotte 66

Charlotte Chicago Newsletter Email Marketing 66

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Thinking like a reporter by interviewing expert sources . Newsletters from beat journalists who break news about your industry. Newsletters provide a key opportunity to personalize content for your audience.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Host: Socio.

Revenue 195

Revenue Strategy Video Education 195

Nonprofit Marketing Guide

AUGUST 19, 2015

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. For example, we use “news” as the source for our email newsletter and “promo” for the single topic emails.

Social Media 72

Social Media Newsletter Email Marketing Maine 72

Nonprofit Marketing Guide

SEPTEMBER 21, 2012

The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit Email Marketing Guide: Seven Steps to Better Email Fundraising and Communications. The 2013 Nonprofit Communications Trends Report will be available to Free Members in January. You get both the 2012 report and webinar now.

Newsletter 66

Newsletter Email Marketing Social Media Maine 66

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Looking for ideas to create better emails? Happy Friday! Stay tuned!). Nonprofit Training.

Communications 72

Communications Survey Email Marketing Social Media 72

Nonprofit Marketing Guide

SEPTEMBER 4, 2012

Tom Ahern is back with an all new e-clinic called Donor Newsletters That Raise More Money. This two week e-clinic, beginning September 25th, includes 5+ hours of personal training and coaching and will teach you proven methods to create effective, successful fundraising newsletters. September 4: Rethinking Your Nonprofit Newsletter.

Library 59

Library Newsletter Email Marketing Social Media 59