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Association Brain Food: 10.11.24

Reid All About it

Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Crafting High-Impact Newsletters With AI Email newsletters remain the most effective way to stay connected with your members. Crafting newsletters that people want to read. The challenge?

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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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Email Marketing Stats and Trends for Nonprofits

Nonprofit Marketing Guide

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Association Brain Food Weekly: 11.20.20

Reid All About it

WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Certification launch. Josh Spector ).

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Establish the system of record. If you store data in multiple systems, make sure your AMS is the primary record for a person’s contact and other essential information.

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