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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 10.11.24

Reid All About it

. – Crunch & Munch: Working with and Managing Volunteers Join a conversation about working with and managing volunteers, including the joys and struggles of volunteer management, tips for success, trends, ideas for training topics, micro-volunteerism, and more. Come to this open discussion with your experiences, ideas, and questions.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. Tip: Implement membership elements younger prospective members favor, such as: Mentoring programs : When your older members retire, they take that industry knowledge out the door with them.

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Testing, Testing: 4 Tips to Streamline the Email Approval Process

Higher Logic

Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. On top of that, you and various projects managers from different departments who are involved in the approval process are all inundated with other impending deadlines.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

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Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Higher Logic

The concept of deliverability is the process of improving the chances the letter ends up in your mailbox. Each day, hundreds of millions of emails are sent around the world – and the vast majority of those are spam. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox.

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Association Brain Food: 12.6.24

Reid All About it

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. More info/register. More info/register. Host: Association Women Technology Champions Tue 12/10 at 12 p.m.

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