Associations Now

DECEMBER 13, 2013

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.

Email Marketing 40

Email Marketing Marketing Washington System 40

Candid

SEPTEMBER 28, 2022

Email provides a great opportunity to personalize messages and ensure relevance for your reader, which brings us to our first tip for more effective email campaigns. Personalize and segment email messages. Unlike social media posts, email marketing is unique in that each message can be personalized.

Tips 119

Tips Email Marketing Strategy Social Media 119

Experts in Membership Marketing

JANUARY 15, 2010

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. In light of that reference, I hope that you find the above useful.

Email Marketing 28

Email Marketing Marketing Sample United States 28

Higher Logic

AUGUST 1, 2019

In-person programs might include traditional refer-a-friend rewards, while online efforts could make use of your association's online community. Your association can use word-of-mouth to increase member acquisition through a combination of in-person and virtual advocacy programs.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

WBT Systems

AUGUST 29, 2017

Use them in email marketing campaigns. Segment your list so the testimonial you use matches the target audience for that email. Provide a discount code to alumni who refer people to a program they completed. Marketers always talk about data as one of their association’s most important assets, and it is.

Marketing 192

Marketing How To Course Discount 192

Nonprofit Marketing Guide

AUGUST 14, 2024

Frequently, these involve recurring processes or campaigns that would benefit from being cataloged for easy future reference. The idea is to take the time to catalog it once so that anyone who might need to can reference and follow the process moving forward in the right way.

Products 98

Products Guidelines Handbook Process 98

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.

Leadership 112

Leadership FAQ Member Engagement Member Experience 112

GrowthZone

JUNE 27, 2017

The best of the best in email marketing will sometimes fall victim to SPAM filters. If your email service provider has it, use a SPAM checker to increase the likelihood of your email making it to your new member’s inbox. Add Social Media Buttons .

Tips 89

Tips Social Media Email Marketing Strategy 89

A2Z Events

MARCH 26, 2025

Email Marketing Practices Email marketing should also play a cornerstone role in your event promotion. As you build your email list, you have gathered some information about people and their priorities. Consider discounts or perks for those who post content or refer friends who register.

Strategy 84

Strategy Marketing Social Media Analysis 84

Membersuite

MARCH 19, 2021

Membership Software, Association Management System, Association Management Software – regardless of how you refer to it, let’s face it – the pain is real. When researching a new system, ask the AMS team (and client references) about their experience with specific integration partners.

System 106

System Software Process LMS 106

Nimble AMS

DECEMBER 11, 2022

According to Dell , 80% of Generation Z hope to work with trailblazing technologies, and 91% reference tech as the most important factor when choosing a career. . When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey.

Recruiting 129

Recruiting Recruitment Social Media Member Experience 129

Email Maven

AUGUST 1, 2024

Election Heat Cycle September 15 November 8, is when billions of marketing dollars will be flooding the market for election promotions both national and local. This is being referred to as the Election Heat Cycle. Additionally, we need to be mindful of other key election dates such as Primaries & Election day.

Strategy 130

Strategy North Carolina Nevada Arizona 130

Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. 1 CAE credit. More info/register.

Chicago 150

Chicago Washington DC Education 150

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

New hires can refer to them when needed. For example, if your new hire is responsible for email marketing, offer them resources such as Mailchimp’s email marketing best practices or other webinars on email marketing strategies so they can continue to hone their skills and effectively manage their workload.

Marketing 82

Marketing Email Marketing Team System 82

Nonprofit Marketing Guide

AUGUST 26, 2015

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. Test, Test, Test.

Email Marketing 78

Email Marketing Examples Content Communications 78

MemberClicks

DECEMBER 13, 2022

After all, you spend SO much time trying to put those emails together. Great email copy can make a difference. Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Now don’t panic.

Tips 92

Tips eBook Email Marketing Price 92

Reid All About it

JULY 16, 2021

Suddenly, I see references to it in different places. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Usability testing. Presenters: John Follett of Demand Metric.

Revenue 195

Revenue Strategy Video Education 195

MemberClicks

FEBRUARY 9, 2023

Plus, when your members are more engaged, they’re more likely to renew their commitment to your organization and refer their friends. A well-planned marketing strategy can go a long way toward increasing your organization’s visibility with both prospective members and your community or industry.

Strategy 98

Strategy Marketing Tips Email Marketing 98

GrowthZone

JULY 24, 2018

This is referred to as software as a service (SaaS). Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Membership software was initially offered as desktop (boxed) software product when it was first introduced.

Software 84

Software Association Management Austin Atlanta 84

Nonprofit Marketing Guide

JULY 16, 2024

Eighty-four nonprofit communicators participated in the polling for reference. Nonprofit email newsletters are almost universally too long. Based on the number of webinar participants who said they wanted to implement this change, I’m sharing these in order of importance. Shorten, Shorten, Shorten.

Newsletter 90

Newsletter Tips Video Maine 90

EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). WildApricot also offers some other features like email marketing.

Directory 147

Directory Organization How To Social Media 147

Nonprofit Marketing Guide

OCTOBER 23, 2014

I refer to this as finding the right combination of “broccoli and cheese.” Email Marketing Manager: Includes improving open rates and click-through rates. Would have more expertise with the Client Relationship Management / Email Service Provider (CRM/ESP) software provider. Decides which topics to focus on when (e.g.

Team 77

Team Marketing Social Media Content 77

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Growing your organization is no easy feat. If so, who?”

How To 52

How To Discount Recruiting Recruitment 52

Nonprofit Marketing Guide

MAY 20, 2016

Ever wonder if those email marketing tips like the “best day to send is Tuesday” and “keep your emails short” are for real? Find out as Unbounce Debunks The 6 Biggest Email Marketing Myths. Extra points for the Friday Night Lights reference). What did you learn? Tips for others.”.

Communications 42

Communications Email Marketing Newsletter Tips 42

Association Adviser

JANUARY 18, 2019

With a typical association management software platform, associations no longer have to try to cross-reference their member data with reports from financial software, event software, website analytics, and other tools – it’s now all in one place. Automate detailed member emails.

Software 83

Software Association Management System Tools 83

Event Industry News

JULY 16, 2018

Brands create personalised content for their customers every day —whether it’s an Amazon homepage which recommends new products off the back of your prior purchasing decisions, or email marketing that is segmented based on the preferences customers input into a survey and share with a business.

Industry 63

Industry Technology Email Marketing Communications 63

GrowthZone

NOVEMBER 23, 2020

This type of platform is referred to as software as a service (SaaS). Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Email marketing. Typically, SaaS products provide free updates that occur automatically on a regular basis. Website CMS.

Membership Management 78

Membership Management Software Directory System 78

Disciple Media

MARCH 9, 2018

Harness the power of email marketing. As a quick reference, here’s a run-through of the social platforms you can use and how you can make the most of them: How to post on Instagram? Harness the power of email marketing. When you’re starting out, email marketing can seem like a daunting thing to take on.

How To 58

How To Social Media Email Marketing Video 58

Blue Sky eLearn

SEPTEMBER 10, 2021

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

Email Marketing 283

Email Marketing Marketing Software Content 283

Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Live events. Learning opportunities.

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Achieve

MARCH 16, 2022

According to Re:Charity’s article on increasing participation with email marketing , personalizing your messaging is one of the first and most important aspects to immediately engage recipients and boost the probability of a response. You should refer to your constituents by name and reference the specific event that they attended.

Survey 59

Survey Tips Tools Strategy 59

Beth Kanter

DECEMBER 1, 2016

Economists refer to this as a “sharing economy”, or one that is based on peer-to-peer transactions. Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. Naturally, our buying behaviors have radically changed as a result of this trend.

San Francisco 72

San Francisco Social Media Austin Review 72

Association Adviser

FEBRUARY 13, 2014

You must integrate the data you have access to, whether it be from social media channels, your Customer Relationship Management (CRM) system, Google or other Web analytics, email marketing service provider and other tools you may be using. A competitive analysis is also sometimes referred to as an assessment or an audit.

Strategy 60

Strategy Marketing How To North Carolina 60

Association Briefings

OCTOBER 21, 2020

Artificial intelligence traditionally refers to an artificial creation of human-like intelligence that can learn, reason, plan, perceive, or process natural language. He continues reading and sees a reference to a company that directly rivals a program your associations supports. So, let’s start with a definition.

Newsletter 52

Newsletter Marketing Press Release Content 52

Achieve

JUNE 28, 2024

Tools with this capability organize and summarize key details about each prospect that you can reference as you develop their individualized outreach strategy. Incorporating generative AI into your marketing strategy can streamline the creation and delivery of all of these messages.

Tools 52

Tools Social Media Content Video 52

Freestone

APRIL 11, 2024

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. Email marketing Promote repurposed content (blog posts, infographics, whitepapers, webinars, annual conference sessions, and more) through email campaigns to your member base.

Revenue 76

Revenue Content How To Social Media 76

Fonteva

NOVEMBER 10, 2021

Every decision you make throughout the marketing process should be in reference to your primary goals. Knowing who your audience is is essential for a successful event marketing campaign. You can even use this event-concentrated content marketing as a foundation for writing more blogs relevant to your field.

Marketing 52

Marketing How To Discount Content 52