Nonprofit Marketing Guide

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Goals and Results. Email Evaluation. Email Marketing Challenges.

Email Marketing 78

Email Marketing Marketing Newsletter Social Media 78

Reid All About it

OCTOBER 21, 2022

Survey invite. iMIS by ASI invites you to participate in their annual Membership Performance Benchmark Survey to help uncover upcoming trends in technology and digital transformation; membership acquisition, engagement and retention; and association goals and challenges. Host: American Marketing Association. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.

Learning Management System 214

Learning Management System Content Course Resources 214

Reid All About it

OCTOBER 28, 2022

. – Find Hidden Gems in Your Data & Discover New Revenue Opportunities. Beneath data, lies hidden gems (aka insights) that can be monetized to bring in more revenue—as long as you know where to look and how to dig them out. How to Leverage Healthcare Data to Add Member Value and Increase Revenue. 1 CAE credit. 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Nonprofit Marketing Guide

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue. Offer a special incentive to come back.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. 1 CAE credit.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Host: Sinch Email Wed 9/25 at 12 p.m. AI for associations. 1 CAE credit.

LMS 264

LMS Revenue Certificate Content 264

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind.

Technology 88

Technology Member Engagement Tools System 88

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

Event Industry News

OCTOBER 28, 2020

Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, email marketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!

Survey 128

Survey Email Marketing Video Revenue 128

Reid All About it

DECEMBER 9, 2022

If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series). 1 CAE credit.

Colorado 39

Colorado Recruitment Recruiting Survey 39

Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Revenue 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Strategy Video Education 195

GrowthZone

JUNE 21, 2021

Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Email and text communications. Survey automation.

System 148

System Software Directory Membership Management 148

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Event Industry News

JANUARY 9, 2020

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. He designs and delivers the digital strategy for the venue, using its website and digital marketing channels (such as email marketing and social media) to accomplish his goals.

Revenue 61

Revenue Marketing Email Marketing Social Media 61

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 76

Revenue Content How To Social Media 76

Reid All About it

MAY 12, 2023

Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 201

Chicago Mooc Education Newsletter 201

Association Adviser

FEBRUARY 6, 2019

We examine how they could use such software applications to better run their organizations, and comes up with tech solutions that further boost engagement and revenue for their members, vendors and other stakeholders,” he continued. The Naylor Marketplace was introduced in 2017.

Software 113

Software Directory Virginia Committee 113

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Wed 1/19 at 11 a.m. Thu 1/20 at 2 p.m.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

JULY 19, 2018

NAADAC switched over to using responsive email designs, so they could reach those mobile users. Make it clear what you want your email recipients to do, whether that be register for an event, fill out a survey, or any other concrete action. Make sure that your recipients know what to do and don’t ignore your email.

Tips 159

Tips eBook Marketing Newsletter 159

Nonprofit Marketing Guide

JANUARY 15, 2020

Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. Nonprofits Can’t Stop, Won’t Stop Emailing.

Email Marketing 104

Email Marketing Survey Analysis Communications 104

Reid All About it

SEPTEMBER 30, 2022

Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity. Boost engagement and revenue by learning the C.P.R

Blended Learning 41

Blended Learning Education Software Marketing 41

GrowthZone

MARCH 13, 2021

Generate revenue. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Grow membership and revenue fast with sales funnel and marketing automation. What Is Association Management Software (AMS)?

Association Management 148

Association Management Software Price Membership Management 148

Reid All About it

OCTOBER 5, 2018

Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Many associations and other membership-based nonprofits are seeing flat or declining dues revenues as demographic changes and increasing competition are combining to eat away at a once-reliable source of funds. .); More info/register.

DC 170

DC Washington Tools Certificate 170

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Host: Mariama Boney, Achieve More LLC.

Certificate 195

Certificate Class Content Committee 195

MemberClicks

FEBRUARY 9, 2023

But that’s where a marketing plan can help. Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 52

Revenue Content How To Social Media 52

Nonprofit Marketing Guide

AUGUST 23, 2012

According to our 2012 Nonprofit Communications Trends Report, where we asked how often nonprofits planned to communicate in 2012 with supporters, 77% said they would email at least monthly (16% weekly or more often, 19% every other week, 43% monthly). Check out this post for more Nonprofit Email Marketing Stats.

Newsletter 82

Newsletter Case Study Communications Revenue 82

Reid All About it

JULY 9, 2021

Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. Emails That Don’t Creep But Get You…Like Really Really Get You.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Adviser

DECEMBER 17, 2013

While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. According to ABM, the average B2B marketing team allocates 50 percent of its budget to integrated programs.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Adviser

OCTOBER 13, 2016

When asked whether certain technologies are being fully utilized to create customized experiences, only 34 percent of respondents utilize an email marketing system; 28 percent fully utilize their AMS; and 15 percent fully utilize their career center. Survey highlights. The survey remains open at www.naylor.com/benchmarking.

Communications 60

Communications Revenue Social Media Survey 60

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 57

Sample Email Marketing eBook Discount 57

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Email marketing. Email marketing. Personalized email campaigns.

Membership Management 78

Membership Management Software Directory System 78