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Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. AI tool for events. Membership value. Association AI.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Association Brain Food: 2.7.25

Reid All About it

How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Learn how to foster cross-departmental collaboration to create new revenue opportunities. More info/register. CAE credit.

Chicago 275
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Association Brain Food: 1.10.25

Reid All About it

Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software. Let’s look at an example. Social media platforms.

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Association Brain Food: 2.21.25

Reid All About it

Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketing tools to better deliver communications.

Arlington 258