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Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. What good is an email campaign without the ability to send relevant and personalized content, segment your audience, and deliver the content individual subscribers want and need?
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. AI tool for events. Membership value. Association AI.
Email is an important component of any modern marketing strategy. But, emailmarketing on its own can only do so much. Trying to look at your members’ engagement using emailmarketing is like seeing the world without glasses. EmailMarketing Creates Background Noise. What it does, it does…fine.
How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Learn how to foster cross-departmental collaboration to create new revenue opportunities. More info/register. CAE credit.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Luckily, there are digital tools designed specifically to help you through the process! Emailmarketing software. Let’s look at an example. Social media platforms.
Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. Choose to attend any or all 30-minute demo sessions in this free event for members and non-members who are interested in learning how associations can use marketingtools to better deliver communications.
With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with emailmarketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Non-Dues Revenue.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Luke Burgis [A revealing one to ponder.] Tax reform threat.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Host: UST Education Speaker: Ryan Graham, Chief Revenue Officer, PropFuel Wed 10/9 at 1 p.m. – Association AI. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engaging members. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. To avoid declines in membership, engagement, and revenue, its critical to recognize the warning signs that indicate your association may be falling behind. This slows down operations and increases the risk of errors.
James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Product ideas.
How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. More info/register.
Learn three steps to improve your network, a positive new way of perceiving your network, and several tangible tools to maintain your network. Walk away with an increased knowledge of the theory of facilitation and a wider tool belt of approaches. Find Hidden Gems in Your Data & Discover New Revenue Opportunities.
While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. Send a follow-up email to both attendees, and those that registered but did not attend, with a link to the free on-demand webinar afterward. Let’s dive right in. Yes, I said it!
Tip: Tap into tools that support the collection of comprehensive member data. Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Is it because they just don’t want to?
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Host: Sinch Email Wed 9/25 at 12 p.m. AI for associations. 1 CAE credit.
Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Tips to Extend Your Event’s Reach and Revenue. Host: Association Data Analytics Brown Bag (virtual).
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as emailmarketing, event registration, and website functionality). An AMS (and really any tool) isn't meant to do everything well.
Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, emailmarketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!
Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Emailmarketing. Emailmarketing.
Acquire “mind tools” for boosting focus, productivity, and momentum in any environment. Hear about the tools and best practices you’ll need to effectively create, shoot, edit, and publish videos and podcasts on a shoestring budget. Personalization vs. Control in EmailMarketing Content. More info/register. 1 CMP credit.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
EmailMarketing in 2017: Trends, Data and Best Practices. See what emailmarketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketingemails. More info/register.
With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you. But since most AMSes don’t include a true data warehouse, like MemberSuite does, you usually need another tool for analytics. Drive Revenue and Provide a Major Competitive Advantage.
Tue 8/23 at 9 a.m.* – 10 Website Design and EmailMarketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and emailmarketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. 1 CMP credit. 1 CAE credit.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. In the current association landscape, diversifying and stabilizing revenue streams is more important than ever. Marketingtools that make it simple to reach, engage, and update members.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Generate revenue. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building. Grow membership and revenue fast with sales funnel and marketing automation. What Is Association Management Software (AMS)?
A really good list of emailmarketing best practices. Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechCrunch ).
. – Marketing Artificial Intelligence in Action Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions. Host: American Marketing Association Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io
. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. More info/register.
Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.
Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. More info/register. Host: FiscalNote.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar).
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Learn specific methods to utilize a strategic RFP process and assess your leverage based on multiple hotel revenue management criteria.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement (Alexandria VA). Yes, no, maybe so? It’s a one-two punch.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.
Host: Fonteva Speakers: Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 5/17 at 1 p.m. – How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.
4 Outdated Email Practices & How to Modernize your EmailMarketing Program. Learn about four emailmarketing practices that may be hurting more than helping, and the steps to take to supercharge your email program and drive more conversions. Host: Professionals for Association Revenue. CAE credit.
Research shows that e-commerce sales generated more than $856 billion in revenue in 2022, and approximately 2.64 They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! Let’s dive in!
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