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4 types of ungated content to create to engage your audience

Association Success

Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish.

Content 148
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Email Marketing Metrics

Experts in Membership Marketing

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. Approximately 50 million emails were delivered across the messages to 188 countries."

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Adjust accordingly to make sure you’ve got great email deliverability. Really Good Emails : Marketing emails can be fun to browse through to get ideas and see what’s out there.

Tools 233
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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register.

Survey 259
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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring. 1 CAE credit.

San Jose 369
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Daily Buzz: A Better Strategy for Member Research

Associations Now

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019.

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Association Brain Food: 5.19.23

Reid All About it

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195