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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. Let me explain.

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Association Brain Food: 10.11.24

Reid All About it

– Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Association Brain Food: 2.7.25

Reid All About it

This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.

Chicago 275
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Association Brain Food: 2.21.25

Reid All About it

Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. More info/register. CAE credit.

Arlington 258
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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

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Association Brain Food: 12.6.24

Reid All About it

Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals.

Content 213