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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Email Marketing Benchmarking

Click

Lets start by acknowledging that getting email marketing right in 2025 is complicated. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Peoples inboxes, both work and personal, are full. and open it.

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. Association AI. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17.

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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

But there’s still one piece of software you may not be using at full capacity: your volunteer management platform. Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks. Common Volunteer Management Tools. 3 Non-Traditional Uses for Volunteer Tools.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Check it out: Embrace association management software. Embrace association management software. Luckily, there are digital tools designed specifically to help you through the process! Association management software (AMS) functions as one main database containing all interactions between your association and its members.

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. Keep an eye on open rates.