.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.

Tools 88

Tools Technology Strategy Innovation 88

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. The nonprofit tech consultants at DNL OmniMedia have got you covered with this guide to Blackbaud CRM , one of the most robust CRM software choices on the market.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Email Marketing Newsletter 214

.orgSource

DECEMBER 17, 2024

However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems. Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. The result?

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Click

DECEMBER 19, 2024

Lets look at some of the things you can do to create a successful data management strategy, and most importantly, how building one can offer you a competitive advantage when it comes to planning and running your campaigns for the coming year! You cant manage data effectively if its spread across multiple systems, tools and platforms.

Strategy 130

Strategy Marketing Tools System 130

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Associations Now

MAY 1, 2019

Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it. The company says you can improve the effectiveness of both email and SMS by combining the strategies. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149

Marketing Email Marketing Content Software 149

Event Industry News

OCTOBER 2, 2018

EventsCase launches a new product, Email Marketing. A product to send bulk email campaigns. EventsCase team has created this new product to make marketing campaigns from inside their platform to enhance event registration. The post EventsCase launches new product: Email Marketing appeared first on Event Industry News.

Email Marketing 58

Email Marketing Products Marketing Maine 58

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Email Maven

AUGUST 1, 2024

Email is at the core of effective association communicationbut mastering it takes strategy and skill. I had the pleasure of joining The Association 100 Podcast to share some of my favorite strategies and insights on how associations can elevate their email marketing efforts. Listen here!

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Here’s more advice on building a culture of learning and experimentation from Adam Grant at Strategy+Business. He doesn’t think of them as visionary, but some of them are new to me. Member experience.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

OCTOBER 21, 2022

WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. WBT Systems explains how to eliminate and prevent learning content clutter. Hiring lifelong learners. Duty of foresight. Content clutter. They won’t.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. One-size-fits-all strategies aren’t strategies at all.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Email Marketing 175

Email Marketing Social Media Library millennials 175

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. appeared first on WBT Systems.

LMS 150

LMS System Survey Email Marketing 150

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

MARCH 25, 2016

How to Select an Association Learning Management System (LMS). Learn what you need to know to make a smart LMS selection: differences between corporate and association systems, requirement identification, and the appropriate level of implementation services required. Linda Bowers, CTO, WBT Systems. Shelley Row, P.E.,

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual learning strategies. More info/register.

San Diego 259

San Diego Strategy Conference eBook 259

Higher Logic

AUGUST 2, 2018

When you abandoned the purchasing process, you prompted a marketing automation rule they had created that said, “If a customer puts an item in the cart and a certain amount of time passes without the transaction being completed, then send them this email reminding them to buy,” further prompting the system to send you an email.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Establish the system of record. Never store the same information in more than one system, that’s just asking for trouble.

Report 175

Report How To Committee System 175

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips System Tools Technology 156

Reid All About it

MAY 19, 2023

WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Leadership training. Event apps. More info/register.

Leadership 195

Leadership Strategy Content Education 195

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MARCH 25, 2016

How to Select an Association Learning Management System (LMS). Learn what you need to know to make a smart LMS selection: differences between corporate and association systems, requirement identification, and the appropriate level of implementation services required. Linda Bowers, CTO, WBT Systems. Shelley Row, P.E.,

LMS 150

LMS Pennsylvania Committee Texas 150

Reid All About it

FEBRUARY 22, 2019

WBT Systems shares five tips they learned from Diane Elkins of Artisan E-Learning on how to convert instructor-led training to e-learning. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. Technology vs. Innovation: Association Learning Strategies in Practice. 1 CAE credit. More info/register.

Social Media 170

Social Media DC Washington System 170

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

OCTOBER 4, 2018

What are other marketers up to? What’s the latest in terms of email strategy ? Salesforce : Salesforce is a customer relationship management system, helping you keep track of your prospect and customer data. The uses are endless for blog posts, landing pages, emails, collaborating, etc.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JULY 13, 2018

WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development. A really good list of email marketing best practices. It can seem daunting to derive strategies that keep up with “exponential change”. Hosts: ReviewMyAMS and Altai Systems.

DC 37

DC Washington Member Engagement System 37

Reid All About it

FEBRUARY 15, 2019

Let’s stop talking about “soft” skills, says WBT Systems (and many others). How to Create an Analytics Strategy & Roadmap. Find out how to bring your systems together to create a “single version of the truth” and embrace a culture of analytics. Technology vs. Innovation: Association Learning Strategies in Practice.

Social Media 170

Social Media DC System Education 170

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy. Cue the Aretha).

Communications 184

Communications millennials Tips Software 184

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. Host: American Marketing Association. Duration: 1 hour.

DC 154

DC Content Education Strategy 154

Reid All About it

JANUARY 7, 2022

WBT Systems suggests ten ways to invest more time in activities that will help you grow personally and professionally. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. That stale and missing member data sitting in your association systems… what do you do about it? Tue 10/4 at 11 a.m.

Blended Learning 41

Blended Learning Education Software Marketing 41

Reid All About it

NOVEMBER 2, 2018

He explains why you must start with business requirements and how they differ from system requirements. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs.

Chicago 38

Chicago DC Tools Washington 38