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As you start thinking about your next event, we will walk you through the steps to creating an effective event marketing strategy. What is an Event Marketing Strategy? An event marketing plan is critical to your preparations, regardless of whether you are planning a corporate event, trade show, webinar, or conference.
IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. Thirty-eight percent expected no change in their planning or operational practices when it came to corporate social responsibility programs and green meeting practices.
For instance, branded swag, networking lounges, or a well-planned registration process can make a strong impression. Ensure Flexibility in Planning Stuff happens and the unforeseen can throw a wrench in your eventplans. Are you looking for ways to make events even easier to manage and more impactful for your members?
Consider also big names in the field and even look internally at your own company to help you find great speakers for your event. As you organize your speakers, provide clear guidelines about topics and the audience they will speak to. On-Site Event Management Once you get to the event itself, your planning and preparation do not stop.
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