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Association Brain Food: 12.20.24

Reid All About it

The Event Tech Dating Game Find the innovative, problem-solving tech solution you need in this one-of-a-kind virtual experience designed exclusively for event planners and marketing professionals. Bold tech contenders compete to become THE ultimate solution to real-world event planning challenges. 1 CAE credit.

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Are You an Innovator or a Producer?

YourMembership

Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. The same can be said of innovation.

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Event Planning in the Digital Age: Leveraging AI for Efficiency and Innovation

Association Adviser

The world of event planning is undergoing a significant transformation, driven by the integration of Artificial Intelligence (AI) technologies. As we stand at the intersection of innovation and experience, AI is emerging as a game-changer in redefining how events are planned, executed and experienced.

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Association Brain Food: 2.7.25

Reid All About it

Membership Monday Hear about an innovative member onboarding program designed to carefully curate the initial 90 days of a member’s journey with your organization. Hear about the future of work for association professionals and how CIOs are leveraging data analytics to drive innovation and enhance member value. 1 CMP credit.

Chicago 275
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Association Brain Food: 1.10.25

Reid All About it

Learn about essential design best practices and explore innovative A/B testing strategies to refine your understanding of member preferences through solid data. Host: UST Presidential Forum Speakers: Mindi Brothers, VP of Innovation of American Association of Orthodontists Stephen Carey, CEO of The Work Truck Association Wed 01/15 at 12 p.m.

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Association Brain Food: 1.17.25

Reid All About it

Revolutionizing Sponsor Engagement: Emerging Tech for Association Marketplaces Discover how innovative marketplace platforms are transforming the way associations connect with industry sponsors, from creating year-round engagement opportunities to showcasing sponsor content in new and meaningful ways. More info/register. More info/register.

Education 264
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Left brain vs. right brain: Which wins the event planning game?

Aaron Wolowiec

“Ours is an industry within which logic and in-depth planning are absolutely critical to successful outcomes,” said Tracy Halliwell, director of business tourism and major events at London and Partners. So what does the right brain vs. left brain debate mean for event planning? So event ROI is important.